1.
LinkedIn Nonprofit Company Pages
Create your nonprofit Company page: If there’s one thing your organization should
definitely have on LinkedIn, it’s a Company Page. A Company Page gives you the
opportunity to tell your nonprofit’s story, highlight your mission and programs, and share
volunteer opportunities and relevant announcements with the LinkedIn community. It
also provides an easy and manageable way to track your followers’ engagement.
Why create a company page
How to make it successful
1. Showcase your brand
Present your organization, mission,
and stories to the LinkedIn network.
1. Add images
Add a background image and logo to the
page and always add pictures and
graphics to your updates.
2. Establish credibility
Your company page formalizes your
nonprofit presence, giving assurance to
those considering involvement.
3. Spotlight events and
opportunities
Keep your page current with upcoming
activities, calls to action and
opportunities to get involved.
2. Grow your followers
Encourage your supporters to follow you.
Try including it in your next newsletter!
3. Update and post
Post brief updates once daily to keep your
community engaged. Track the
engagement via real time reporting
Learn more about Company pages and join the next webinar at
http://www.nonprofits.linkedin.com