Build, Engage, Recruit – a Recruitment Agency Strategy:
1.Marketing in the Modern Age
2.What is new about Recruiting in 2014?
3.How recruiters can Build, Engage, Recruit
4.What success looks like on LinkedIn
Why do you exist?
How are you different?
What is your unique selling proposition?
How do you communicate what your consultants
What are your values?
A brand is simply an organization, or
product or service with personality
Build the foundations.
Position your brand across employees and your
Rich media gets 100% more engagement.
Make it uniform
What percentage increase in
conversions does targeted
content give you?
99% of advertising doesn’t sell much of
What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
IT professionals in
banking working at
Over 2 billion updates are seen weekly across LinkedIn.
88% of members would follow a company.
Followers are 2.5x more likely to recommend your
78% of company followers are more likely to respond to an
Your followers, fans, members,
connections will see your content.
They may spread this further
through social amplification if the
content is relevant and engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Click-through rates on
desktop LinkedIn are 10x
as high as traditional
Content generates 6x more
engagement than jobs.
Own the home page
– InMails, Ads, Sponsored
Increase clicks on
ads/content by 25%
Increase opens of InMails
Are you demonstrably helping the
organisation achieve its strategic
How are you picking up leads?
How are you attracting candidates?
How are you making placements?
60% of the decision is
made before contact
with a sales person
Social media has made
this easy than ever
with Your Brand
with Your Brand
3 Recruit InMail Success Rates by Brand Engagement
Dynamic Career Page
Jun 2013 to Jul 2013
Static Career Page
May 2013 to Jun 2013