Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Een succesvolle recruitment strategie voor 2015

1,375 views

Published on

Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.

Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?

Published in: Recruiting & HR

Comments are closed

  • Be the first to comment

  • Be the first to like this

Een succesvolle recruitment strategie voor 2015

  1. 1. Welkom Bij 17 September 2014
  2. 2. Agenda LinkedIn Update Strategie 2015: Build.Engage.Recruit Pauze Maarten Fekkers, NSPYRE Afsluiting en Borrel Verzoeknummers?
  3. 3. Ranking the Stars.. ;-) Most Popular Most Endorsed Earliest Adopter Most Connected Maarten Fekkers Jan Jeroen van Meerveld Shaunny Veldhuis Amit Biswas
  4. 4. Waarom? The professional profile of record Connect all of the world's professionals Identiteit Netwerken Kennis The definitive professional publishing platform
  5. 5. The professional profile of record Identiteit
  6. 6. Connect all of the world’s professionals Netwerken
  7. 7. Groups SlideShare Influencers Pulse The definitive professional publishing platform Kennis
  8. 8. Waarom voor Klanten? Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
  9. 9. Connecting talent with opportunity at massive scale
  10. 10. Create economic opportunity for every member of the global workforce Our vision
  11. 11. Global 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 313M+ Members worldwide +2 New members per second 5M+ CHINA
  12. 12. THE WORLD IS CHANGING FAST… Candidates More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  13. 13. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  14. 14. are passive and not looking to move 80% 60% of them are open to opportunity!!
  15. 15. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
  16. 16. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business 2.5 x 95% Followers are 95% more likely to respond to an InMail of members are interested in job opportunities from companies they are following 79%
  17. 17. 3 STAPPEN STRATEGIE YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  18. 18. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES BUILD TARGETED MEDIA EMPLOYEE ADS
  19. 19. Stap 1 RECRUIT ENGAGE BUILD
  20. 20. ACCELERATE FOLLOWER GROWTH Reach out to potential candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  21. 21. LEVERAGE YOUR EMPLOYEES BUILD EMPLOYEE PROFILE ADS of page views are members looking at members 76%
  22. 22. Stap 2 RECRUIT ENGAGE BUILD
  23. 23. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING ENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  24. 24. KEEP YOUR FOLLOWERS UP TO DATE Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  25. 25. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates 25% Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  26. 26. Stap 3 RECRUIT ENGAGE BUILD
  27. 27. PROMOTE YOUR JOBS TO THE BEST CANDIDATES RECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  28. 28. PROACTIVELY SOURCE CANDIDATES RECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 95% Followers are 95% more likely to respond to an InMail
  29. 29. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  30. 30. NSPYRE RECRUITMENT tbv Linkedin
  31. 31. OVER NSPYRE •600 medewerkers •Kantoren in Zwolle, Utrecht en Eindhoven en één in Roemenië •Industriële en High Tech automatisering en sinds 1 aug ook Mechatronica Notulen Directieoverleg 2013 37
  32. 32. RECRUITMENT •Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen •+/- 100 nieuwe hires per jaar. •Alle profielen zijn schaars; van Software Developers tot Big Data specialisten en van Smart Improvement Consultants tot PLC/Scada Engineers •Recruitment doet geen selectie gesprekken •Pro Actief recruitment proces. •Rapportagelijn direct aan C-level •Continue werving (geen time to hire) •CPH: minder dan 3k Notulen Directieoverleg 2013 39
  33. 33. INTEGRALE AANPAK WERVING Nspyre Post & Pray Employer Branding Community building Referral Directe benadering Online Marketing
  34. 34. Nspyre Post & Pray Employer Branding Community building Referral Directe benadering Online Marketing INVULLING LINKEDIN •Vacature slots •Work with us banner •Company page/ Career page •Content van homepage •Veel contact met geselecteerde groepen/projects •Content driven •Talent Pipeline •Eerste selectie via Linkedin •Koud contact leggen •Via linkedin referrals zoeken
  35. 35. PRODUCTEN Notulen Directieoverleg 2013 42 •Work with us banner •Recruiter seats •21 Jobslots •Career Gold page
  36. 36. RESULTATEN SEPT-JULI Hired 43 Traceable Impacted Hires 61 Total Hires
  37. 37. TWEE CONCRETE TOEPASSINGEN •Database Tracking –Oude sollicitaties vanuit ATS in Linkedin –Dynamische database –Hireing keuzes later nog eens bekijken en conclusies uit halen •Technology Tuesday –Kandidaten benaderen via Linkedin voor een inhoudelijke sessie over techniek gebruikt bij Nspyre –Van en door Nspyre collega’s –Database en relaties opbouwen via content/events
  38. 38. Bedankt!
  39. 39. http://bringinyourparents.linkedin.com/

×