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Nir Eyal on Building Great Products — And Disconnecting from Technology

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The author of "Hooked: How to Build Habit-Forming Products" explains how to build must-have products, while also finding clever ways to detach from some of the most-popular technology in your own life.

Full post: https://www.linkedin.com/pulse/how-clear-your-computer-focus-draining-distraction-nir-eyal
Part II of the interview on committing to the gym: http://www.slideshare.net/LinkedInPulse/pt-2-nir-eyal-stay-committed-toing-exercise-gym-hundred-dollars-technology

By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure.

But Van Els is not a secret agent. He’s a mess.

In fact, Van Els’ LinkedIn profile says he is in the “custom made earplugs” business. Apparently, there is no correlation between the mayhem on one’s laptop and the adventure in one’s life. Anyone can find themselves drowning in desktop clutter and research suggests this digital detritus costs us time, degrades performance, and kills concentration.

Van Els decided he’d had enough. He realized if he was going to grow his business, he would have to regain control. “Less distractions, more time to focus,” he told me.

Published in: Technology, Business
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