Robbie Abed writes to reach fellow business founders, brand stewards, and peers working to advance their careers. See how publishing on LinkedIn gave him a platform to expand beyond his normal audience and directly connect to senior executives and thought leaders.
Read more about why Robbie writes: http://linkd.in/1yvNUTY and learn how you can get started publishing on LinkedIn: http://linkd.in/1Ik6e26
About eight years ago, I quit my job to start my own company. And the first thing that I realized is that I needed to meet other people who have built similar businesses. That first year, I took 250 coffee meetings in 400 days.
Through conversations, I started seeing recurring problems that people were having with their careers or with their company that they’re creating, so I started writing about my own experiences. I’ve always been a writer, I’ve had my own blog and I’ve tried different things. LinkedIn for me was really the first platform specifically targeted toward people looking to advance.
All career advice is the same, but how you do it is what makes you different. And I think people relate to my writing because I write about real situations.
Through publishing on LinkedIn, I was able to meet other executives and VPs who reached out to me because of my writing. And this was the first time my reach expanded my normal connections.
Knowing that I can reach other people, I can resonate with other people it makes me feel like I’m totally in control of my destiny...and I think that opens up the world of possibilities for what I can do.