How to create a great LinkedIn profile
How to create a great LinkedIn profile
In this presentation you will learn:
The difference between a good and a great profile
Create a great profile in 7 steps
1. Professional photo 6
2. Headline 7
3. Summary 8
4. Experience 9
5. Multi-media 10
6. Skills and endorsements 11
7. Volunteer experience & causes 12
Five things to do now!
The key to land a job through LinkedIn is to go from a good profile to
a great one. The more time you invest in creating your profile, the
more value and opportunities you will get in return!
Keywords: Project assistant, Project management,
producer, dubbing, translator, English literature,
Keywords: Passionate, innovation, improving, business, creative, project manager, business
development, achieving goals, connecting, refugees, opportunity, talent, network, pilot
project,immigrants, labor market, internship, Arabic, kurdish culture, translations, movies,
website,supporting members, connect, project management, managed, development, democracy,
equality,human rights, management, microsoft word,microsoft office, microsoft excel, leadership,
project management, english literature, macrobiotic science, Swedish,Turkish, civil society, arts &
culture, civil rights and social action, health, politics, Social services.
Profile 1 =
and there for 7 word that can help her to be found
Profile 2 =
Learnings from the 2 profiles
If you were a recruiter who would you have hired?
Profile number 2 has 39 keywords
more than profile 1, That means it will be found in
39 more lists of keywords than profile 1.
Recruiters don’t just want to know
your past title, they want to know what your
responsibilities were. If they can’t find that chances are big they´ll
go for another candidate where they can see that in the profile
What’s not in your profile doesn't
exist. At least not for recruiters, so make sure to add all your
experience. Someone else applying for the job will have a great
1. Professional Photo
14x more likely to be viewed if you have a photo
2. Headline: Grab Attention
Explain what you do, show your passion and/or aspirations
3. Draft a Compelling Summary
40 words or more, include keywords
4. Detail Experience
Include part-time jobs or sports/clubs if no formal work experience
1. Add Multi media
Upgrade your profile and show your work.
2. Add Skills and Get Endorsements
Include a mix of high level and niche skills
1. Highlight Volunteer Experience & Causes
6x more profile views than those without
Building Professional Brands on LinkedIn
Take Your Profile from Good to Great
Two things before we start
Before you start:
If you're going to update your profile you might want to
turn of the notifications to your network. If ”Notify your
network” is turned on every section you update will go out
as an update to your network.
On the righthand side of the screen you will find Yes/No
Modify your URL
First step is to modify your URL which actually makes your
name more searchable in for example a google search. So
log in to your LinkedIn profile and follow the simple steps
to your current
Click on the penn
and edit your url to
your first & last
1. Add a Professional Photo
The photo is a very important part of your profile and you are 14 times
more likely to be viewed with a photo then without.
5 Tips for the perfect profile picture:
● Showcase yourself - It should only be you in the
picture and no confusion who the profile belongs to.
● It should be a close-up where you cover about 60% of
● Keep your picture updated - the most important thing
is that it showcases how you look today.
● Plain background- keep the background plain so it
shows what you look like.
● Show your personality - SMILE!
2. Headline – grab attention
Write your title and add your branch
The easiest way is to create a headline is just to add your
current title. To add a few extra keywords and make you
more searchable you can simply just add your branch and
Make it personal – grab attention
Your Headline is your first impression and a very important part of
your profile. This is the part where you are able to say what you do
and what you're passionate about in just a few short words.
The other option takes some extra effort but is an amazing
way to make you stand out among LinkedIn's 400+ million
Instead of just writing what you do try to turn it to who you
help. Show your selling point and value for the customer/
employer. For example: a lawyer helps its client get out of
jail, a doctor helps it clients keep their health...
Try to capture what you do and what you're passioned about
in a few words and let it represent you on LinkedIn
3. Draft a Compelling Summary
Write your summary
● Use phrases such as ”I’m passionate about...” ”I enjoy working
● Tell the story about yourself as you would be speaking to another
● Keywords is a very important part of your summary. If you can't
seem to get all your keywords into your summary you can easily add
them as below with “Specialities include:...”
● Need inspiration? search on your dream title and choose people -
what keywords do they use? What can you learn from their profiles?
Select keywords to become a candidate
The summary is where you should tell your story in your own
words, just as you were telling it to another person. What are you
passioned about, what are you looking for and what are your
See on the image above what metrics recruiters can filter the
#welcometalent jobs by. First they select country “Sweden”. All profiles that
do not have that will fall off the recruiter's list over applicants, see illustration
above were 100 people became 73. Than they do the same with keyword
and continue until they just got 5-10 candidates left. Observe that they will
only look at the profiles of these 5-10 people that make the first filtration cut.
What should you do before you apply-
For welcome talent jobs you need to change your country to Sweden.
Go into the job and imagine if you were the recruiter for this job, what
would you add as a keyword to find the right candidate. Try to write a
list and incorporate the skills you have onto your profile.
4. Detail Experience
3 steps for rich experience
Your experience is more than just a title. Explain your role and
contributions. This will make you stand out and leave recruiters
wanting to hear more about you.
1. 2 sentences about your company and what they do.
Ex: LinkedIn is the world's largest professional network. That works to
create economic opportunity for every member of the global workforce.
2. 2 sentences about your role and tasks on the company
Ex: As a sale representative my key responsibility is to grow the
customer's current solution and also be the client's trusted advisor.
3. 2-4 sentences about what you achieved/ contributed with
Ex: During my time as sales manager my team delivered over 100%
every quarter. I also leveraged my knowledge by mentoring one of the
newer managers, who I later worked together with on a project on
simplifying the sales process for our customers.
A recommendation - a great payment
for an internship
An internship or a “Praktik” is a great way to get out on Swedish
labour market. A great payment for your achievements during the
internship period is to get a recommendation on LinkedIn from your
closest supervisor or a colleague. This will work in the same way as a
reference only that it will be visible for everyone on LinkedIn and
employers can see it without asking for it.
Your supervisor or colleagues does not have to give you a
recommendation. But you can always ask and see what they say.
5. Add Multi-media
Showcase your brand
Illustrate your unique professional story and achievements by
adding visuals such as pictures, compelling videos, links to news
stories and innovative presentations to your experience section.
By adding multi-media you can actually show what you create and
work for. Add the websites you designed, the vision of the company
you worked for or the 3 slides of pictures you had from presenting at
Literally anything that will give the recruiter a sense of who you are.
If you do create something: such as cloths, websites, art,
styling/makeup or houses. Make sure that your work is displayed on
your profile. You can add 100 words about your work but the actual
results say more than that.
Personality is key if you want to stand out from 400 milj + members
on LinkedIn. A picture says more than a hundred words. So use
those presentations and images that showcases who you are as a
Look around at other great profiles, start with the LinkedIn influencers
for example: what elements of their profiles give you a sense of their
personality? How can you translate that onto your new profile?
6. Add Skills and Get Endorsements
The skills section is what matches when you get updates and
emails about Jobs you might be interested in on LinkedIn. If the
jobs that come up is irrelevant for you it is probably because you
haven't added the right skills to your profile.
To find the skills to add, look at a job description of your dream
job and add all skills and that you obtain of those.
You decide if people should be able to add skills you that
they think you have or if they should only be able to endorse you
for the skills you want to put up.
You can then decide what order you would like your skills to be
Don’t forget - the best way to get endorsements is to make it a
habit to endorse people when you recognize a skill they obtain.
They are then a lot more likely to endorse you back for your
How to know what skills to add
Your skills is pure keywords that you can add to your profile. It is
also the place at LinkedIn where people actually can confirm that
you have those skills. That is a great way to strengthen your brand.
7. Highlight Volunteer Experience & Causes
Volunteer experience & causes you care about brings an extra
depth and personality to your profile. It is also a great way to sign
up interest for joining a nonprofit board for example.
If you have volunteer experience you should definitely add
it to your profile to showcase what you're passionate
about. This can actually be a aspect in company culture
and that is what makes it extra important.
If you do not have any volunteer experience add what
causes you care about, what organizations to support and
what opportunities you are looking for.
If you never been a Volunteer