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The Relevance Imperative - TECHconnect Bangalore 2015

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The Relevance Imperative

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The Relevance Imperative - TECHconnect Bangalore 2015

  1. 1. Great Progress Brings Great Expectations
  2. 2. Today’s Reality
  3. 3. Target Customer
  4. 4. (Massive) Missed Opportunity
  5. 5. 95%LEAVE WITHOUT CONVERTING
  6. 6. 20%OPEN EMAIL 95%LEAVE WITHOUT CONVERTING
  7. 7. 1%SUCCESS RATE
  8. 8. The Crux of the Problem: Relevance at Scale
  9. 9. ​Bob Dylan “TheTimesTheyAreaChangin”
  10. 10. FIVETRENDS Five Trends Putting Wind in Our Sails
  11. 11. Relevance in Mobile Becomes a Reality TRENDONE
  12. 12. 50% of unique visiting members are mobile visitors
  13. 13. Brands Leverage Data to be Relevant With Better Content and Experiences TRENDTWO
  14. 14. “Hello, Mr. Glass. We recognize you by your phone number. Are you calling about your flight tomorrow?”
  15. 15. Technology is Unlocking a Vast Nurturing Opportunity TREND THREE
  16. 16. Target Customer Relevance Marketing
  17. 17. We’re Getting Better at Predicting Success TREND FOUR
  18. 18. The Fusion of Advertising & Marketing Technology TREND FIVE
  19. 19. Marketing Automation Ad Technology Relevance Marketing Scale Personalization
  20. 20. The Relevance Imperative
  21. 21. Our Audience
  22. 22. Over 380 million members in 200+ countries and territories
  23. 23. 1MPosts Publishing Platform
  24. 24. 10KPosts / Day Publishing Platform
  25. 25. Be The Most Effective Platform For Marketers to Engage With Professionals
  26. 26. Be Relevant Early
  27. 27. Be Relevant On & Off Desktop
  28. 28. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
  29. 29. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
  30. 30. Measure Your Relevance
  31. 31. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS
  32. 32. Target Customer Relevance Marketing

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