Professional Audiences and Brands Online


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View the presentation from Olivier Legrand, Head of Marketing Solutions, APAC at LinkedIn. LinkedIn as presented on June 10th, 2014 at Finance Connect Mumbai. Understand out mission and vision and learn how brands can benefit from LinkedIn Marketing Solutions.

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  • So, how can LinkedIn help you build those relationships ? Like we said in the beginning, the current scenario suggests you need to be accurate, be helpful and be everywhere. And we can help you do just that: find the right people, deliver relevant content in a trusted environment and extend the brand experience to other platforms as well.
  • Here are 4 simple steps we recommend to help you get started:
    Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. We have 15 targeting dimensions, plus custom segments.
    Establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Next, make sure you give your audience a personal reason to engage with your company. Don’t forget to provide a clear call-to-action, so people know what to do.
    Finally, extend the experience beyond
  • Professional Audiences and Brands Online

    1. 1. Connect the world’s professionals to make them more productive and successful 2 Our mission
    2. 2. Create economic opportunity for every professional in the world 3 Our vision
    3. 3. 1 of every 2 professionals on the planet is LinkedIn 4
    4. 4. 5 200,000+ professionals join daily 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1 4 7 16 31 53 87 144 200 238 300M+
    5. 5. 6 43% growth in page views y/y 26% growth in unique visitors y/y 26 M+ members in India
    6. 6. 7 12:00 PM 6:00 AM 9:00 PM
    7. 7. The definitive professional publishing platform 8
    8. 8. Professionals Seek Insights on LinkedIn Peers Brands Thought Leaders News 3MM+ Company/Showcase Pages SlideShare Company Updates 2.1MM+ LinkedIn Groups 500+ Influencers Connections Group Members 1.5 M LinkedIn Today Publishers
    9. 9. LinkedIn Influencers 10 Kiran Mazumdar-Shaw CMD at Biocon Limited 12,137 followers
    10. 10. Top 3 types of expected content The definitive professional publishing platform They expect and trust content from brands on LinkedIn Career info Current affairs Updates from brands 11 More engagement 7×
    11. 11. 12 We create valuefor Enterprises by helping them HIRE the best talent. MARKET their products effectively. SELL to the world’s decision makers
    12. 12. 13 We build relationshipsbetween brands and the world’s professionals to make them both more successful.
    13. 13. Be accurate Be helpful Be everywhere 14 Customers want to hear from YOUR BRAND. Three new keys to success:
    14. 14. Build a relationship with them. Relationships matter & have Social business impact Source: Oracle, Social Media Today and Leader Networks, “The Social Enabled Enterprise: a 2013 research study”, Worldwide, Sep 2013. 91% 81% Increased visibility with prospects Increased customer loyalty 15
    15. 15. Through the buying cycle 60% 16
    16. 16. Be accurate Be helpful Be everywhere 17 How we can help you build those relationships
    17. 17. Find your audience Establish trust Be personal Extend the experience Geography Function Industry Seniority Company Updates Sponsored Updates Trending Content Content Mkt Score Sponsored InMail Spotlight Ad Custom APIs Measure and optimize 2 3 41 4 keys to build relationships 18
    18. 18. 19 Sponsored Updates deliver rich content across all devices via the LinkedIn feed Your Company Page establishes your company's identity & helps you build relationships with the world's professionals LinkedIn Content Marketing Solutions Branded Communities help you have a 2 way conversation with your customers