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TODAY’S AGENDA
1 Shaping the narrative
Building your professional brand2
3 Panel: Earning a seat at the leadership table
4...
Ramya Venugopal
Senior Editor, India
LinkedIn
Breaking Views:
Shaping The Narrative
Dear Amazonians,
If you haven’t already,
I encourage you to give the
(very long) New York Times
a careful read.
I also enc...
Building your personal brand
Deepa Sapatnekar
Head of Communications, India & HK
Head of Consumer PR, APAC
LinkedIn
Rei Ha...
Create a great profile
Amplify your company narrative
3 Ways to Amplify Your Narrative
#1 Share content on LinkedIn
Include links, post photos and videos
SEO goodness
Easily embeddable in status updates
#2
Tell visual stories
with SlideShare
#3 Publish on LinkedIn
Getting started is easy…
Be known for
what you know
Strengthen your reputation
and grow your reach
Gets shared
with your network
Reaches the largest
group of professionals
ever assembled
Becomes part
of your profile
Publi...
Tips for creating powerful posts
Be authentic,
write about what
you know
Remember your
audience, who you
want to reach
Add...
Share links, articles, images,
quotes or anything else your
followers might be interested in
UPDATES
Deeply explore topics...
Earning a seat at the leadership table
Carson Dalton
Head of Corp Comms
Facebook
Paroma Roy Chowdhury
VP Public Affairs
SoftBank International
Shravani Dang
VP C...
Evolving skill sets of PR professionals
Roger Pua
Senior Director, Corporate Communications, Asia Pacific
LinkedIn
PR
Financial
Services
Market
Research
Tech
Finance
Tech
Sales
Function
Industry
What I’ve done in the past 20 years
The
social
enabler
I grew up in a physical world, and I speak
English. The next generation is growing up
in a digital world, and they speak s...
#1 communications issue over the next 3 years
Coping with the digital evolution
and the social web
CEO sociability at all-time high
Source: Socialising Your CEO: From Marginal to Mainstream – Weber Shandwick
of CEOs engag...
78+M
Members
2010
400+M
Members
2015
Source: LinkedIn
Surge of professionals on LinkedIn
Source: LinkedIn
Prominent influencers
‘Letting go’ can win you an army of advocates
Source: LinkedIn
Current
members
Employees Connections Employees Viewed
Uniq...
Leverage employees to humanise stories
Source: LinkedIn
Proud employees can be your best defense
Source: LinkedIn
The
business
executive
#2 issue for communicators in APAC in the next 3
years
Source: Asia Pacific Communication Monitor 2015/2016 – Asia Pacific...
Source: Airbnb
Source: Uber
Source: Alibaba
Socially-engaged companies tend to outperform
Source: The Altimeter Group
The
integrator
Unlocking the power of integrated marketing and
communications
Source: SmartCompany Australia
>500K social interactions wi...
The
thought leader
PR people can’t
PR themselves
Source: Chris Reed
Establish your professional brand
Add Photo:
14X more likely
to be viewed by
others
Add Summary:
10X more likely
to be vie...
Share your expertise
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
LinkedIn CommsConnect Mumbai
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LinkedIn CommsConnect Mumbai

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Presentations during LinkedIn Comms Connect (December 3, 2015). Topics range from shaping the narrative, building your professional brand, earning a seat at the leadership table and evolving skill sets of PR professionals

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LinkedIn CommsConnect Mumbai

  1. 1. TODAY’S AGENDA 1 Shaping the narrative Building your professional brand2 3 Panel: Earning a seat at the leadership table 4 Evolving skill sets of PR professionals
  2. 2. Ramya Venugopal Senior Editor, India LinkedIn Breaking Views: Shaping The Narrative
  3. 3. Dear Amazonians, If you haven’t already, I encourage you to give the (very long) New York Times a careful read. I also encourage you to read this very different take by a current Amazonian: Jeff Bezos
  4. 4. Building your personal brand Deepa Sapatnekar Head of Communications, India & HK Head of Consumer PR, APAC LinkedIn Rei Hasegawa Head of Communications, Japan Head of Social Media & LinkedIn for Corp Comms, APAC LinkedIn
  5. 5. Create a great profile
  6. 6. Amplify your company narrative
  7. 7. 3 Ways to Amplify Your Narrative
  8. 8. #1 Share content on LinkedIn
  9. 9. Include links, post photos and videos
  10. 10. SEO goodness Easily embeddable in status updates #2 Tell visual stories with SlideShare
  11. 11. #3 Publish on LinkedIn Getting started is easy…
  12. 12. Be known for what you know Strengthen your reputation and grow your reach
  13. 13. Gets shared with your network Reaches the largest group of professionals ever assembled Becomes part of your profile Publishing posts
  14. 14. Tips for creating powerful posts Be authentic, write about what you know Remember your audience, who you want to reach Add images that stand out Create a catchy headline
  15. 15. Share links, articles, images, quotes or anything else your followers might be interested in UPDATES Deeply explore topics that matter to you, then watch the comments to see your impact PUBLISHING Published posts are not the same as status updates
  16. 16. Earning a seat at the leadership table
  17. 17. Carson Dalton Head of Corp Comms Facebook Paroma Roy Chowdhury VP Public Affairs SoftBank International Shravani Dang VP Corp Comms Avantha Group Roger Pua Sr Director, Corp Comms LinkedIn Earning a seat at the leadership table
  18. 18. Evolving skill sets of PR professionals Roger Pua Senior Director, Corporate Communications, Asia Pacific LinkedIn
  19. 19. PR Financial Services Market Research Tech Finance Tech Sales Function Industry What I’ve done in the past 20 years
  20. 20. The social enabler
  21. 21. I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social Source: Angela Ahrendts when she was CEO, Burberry
  22. 22. #1 communications issue over the next 3 years Coping with the digital evolution and the social web
  23. 23. CEO sociability at all-time high Source: Socialising Your CEO: From Marginal to Mainstream – Weber Shandwick of CEOs engage online and via social 2015 80% 2010 36%
  24. 24. 78+M Members 2010 400+M Members 2015 Source: LinkedIn Surge of professionals on LinkedIn
  25. 25. Source: LinkedIn Prominent influencers
  26. 26. ‘Letting go’ can win you an army of advocates Source: LinkedIn Current members Employees Connections Employees Viewed Unique 1st degree connections Monthly viewers of employee profiles
  27. 27. Leverage employees to humanise stories Source: LinkedIn
  28. 28. Proud employees can be your best defense Source: LinkedIn
  29. 29. The business executive
  30. 30. #2 issue for communicators in APAC in the next 3 years Source: Asia Pacific Communication Monitor 2015/2016 – Asia Pacific Association of Communications Directors Linking business strategy with communications
  31. 31. Source: Airbnb
  32. 32. Source: Uber
  33. 33. Source: Alibaba
  34. 34. Socially-engaged companies tend to outperform Source: The Altimeter Group
  35. 35. The integrator
  36. 36. Unlocking the power of integrated marketing and communications Source: SmartCompany Australia >500K social interactions within 3 weeks
  37. 37. The thought leader
  38. 38. PR people can’t PR themselves Source: Chris Reed
  39. 39. Establish your professional brand Add Photo: 14X more likely to be viewed by others Add Summary: 10X more likely to be viewed by others Add Industry: 5X more likely to be viewed by others
  40. 40. Share your expertise

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