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Viveka von Rosen @LinkedInExpert



             LinkedIn is All Grown Up!
                                             Wh...
Viveka von Rosen (@LinkedInExpert)
•   Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)
•   Forb...
Principles:
1. First Impressions                 prin·ci·ple [prin-suh-puhl]

2. Findable                          1. an a...
1: Make a Good First Impression
Photo
Professional Headline




 11/7/2012        (c) LinkedIntoBusiness 2012
Your Photo Should Reflect
Your Business Persona
Choose a photo that reflects your business
persona.
Don’t include other f...
Your Professional Headline
Is Like An “Elevator Speech”




             Tell them who you are
             Tell them wh...
2: Make Sure You are Findable
 LinkedIn is like Google – your profile
  must be optimized if you want to be
  found in a ...
Skills as LinkedIn Relevant
Keyword Finder
Skills and Expertise - Found under the More tab
 Use the Skills applet for key...
Skill Endorsements
 Use endorsements to credential your buddies, get
  back in touch and so something nice!
 vCards




...
Use Your Keywords in…
 Title Fields
  100 Characters
  More important than ever now that
    they are not visible “top o...
Summary Section
 Format: white space, capitalization, bullets &
  special characters
 2000 characters with keywords
 Wh...
11/7/2012   (c) LinkedIntoBusiness 2012
Interests and Add Sections




11/7/2012     (c) LinkedIntoBusiness 2012
3: Make Sure They Remember
Your Name
     Customized LinkedIn URL
     Customized Websites




11/7/2012            (c) ...
Customize Your LinkedIn URL
Edit Profile
Click on Edit next to LinkedIn URL
Click “Customize LinkedIn URL”
Add your na...
Customize Your Websites
 Edit Profile
 Expand Contact
  Info
 Click Edit next to
  website
 Choose “Other”
  option
 ...
4: Make the Right Connections

Its still who you know
Although you never know you you might
 need to know that you don’t...
Advanced Search and Saving




11/7/2012    (c) LinkedIntoBusiness 2012
Advanced Search and Saving




11/7/2012    (c) LinkedIntoBusiness 2012
Advanced Search and Saving




11/7/2012    (c) LinkedIntoBusiness 2012
Shared Interests

You can now see what you have in common with
 your first and second level connections




 11/7/2012   ...
Searching Your Connections

Search your connection’s network by KEYWORD




 11/7/2012       (c) LinkedIntoBusiness 2012
5: Make Contact With Your
Network

 Social CRM Tools (Client Relationship Management)
 HereOn.Biz




11/7/2012         ...
CRM: Outlook Social Connector




11/7/2012     (c) LinkedIntoBusiness 2012
CRM: ConnectedHQ & Rapportive
 Download and organize your Connections!
 Send messages
 Set up a schedule
 Keep notes

...
Hereon.Biz (iPhone)
 Check into your location. Reach out and meet locals
  wherever you are!




11/7/2012           (c) ...
6: Make Yourself a Thought
Leader
 Sharing Bookmarklet
 LinkedIn Answers
 LinkedIn Notifications




11/7/2012         ...
Sharing Bookmarklet




11/7/2012    (c) LinkedIntoBusiness 2012
LinkedIn Answers




11/7/2012    (c) LinkedIntoBusiness 2012
NEW LinkedIn Notifications




11/7/2012     (c) LinkedIntoBusiness 2012
7: Company Profiles
 Banner Image
 Targeted Updates
 Video/other bonuses




11/7/2012          (c) LinkedIntoBusiness ...
Banner Image

 Like Facebook AND you can ADD Contact Info!




11/7/2012           (c) LinkedIntoBusiness 2012
Targeted Updates
 Target an Audience
 Feature an Article
 Use your Insights




11/7/2012              (c) LinkedIntoBu...
Extra Cool Stuff
 Targeted Products and Services
 Special Offers
 Video




11/7/2012           (c) LinkedIntoBusiness ...
Wrapping Up
Are you portraying the right image?
Are you using your keywords in the right
 places?
Are you customizing y...
Products:
        LinkedIn Marketing: An Hour a Day              $29
        (Book)


            LinkedIn Best Practices ...
Viveka von Rosen




 www.LinkedIn.com/in/LinkedInExpert
www.Facebook.com/YourLinkedInExpert
  www.Twitter.com/LinkedInExp...
What Questions Do You Have?




11/7/2012            (c) LinkedIntoBusiness 2012
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What's New, What's Sexy and What Works on LinkedIn Slide 1 What's New, What's Sexy and What Works on LinkedIn Slide 2 What's New, What's Sexy and What Works on LinkedIn Slide 3 What's New, What's Sexy and What Works on LinkedIn Slide 4 What's New, What's Sexy and What Works on LinkedIn Slide 5 What's New, What's Sexy and What Works on LinkedIn Slide 6 What's New, What's Sexy and What Works on LinkedIn Slide 7 What's New, What's Sexy and What Works on LinkedIn Slide 8 What's New, What's Sexy and What Works on LinkedIn Slide 9 What's New, What's Sexy and What Works on LinkedIn Slide 10 What's New, What's Sexy and What Works on LinkedIn Slide 11 What's New, What's Sexy and What Works on LinkedIn Slide 12 What's New, What's Sexy and What Works on LinkedIn Slide 13 What's New, What's Sexy and What Works on LinkedIn Slide 14 What's New, What's Sexy and What Works on LinkedIn Slide 15 What's New, What's Sexy and What Works on LinkedIn Slide 16 What's New, What's Sexy and What Works on LinkedIn Slide 17 What's New, What's Sexy and What Works on LinkedIn Slide 18 What's New, What's Sexy and What Works on LinkedIn Slide 19 What's New, What's Sexy and What Works on LinkedIn Slide 20 What's New, What's Sexy and What Works on LinkedIn Slide 21 What's New, What's Sexy and What Works on LinkedIn Slide 22 What's New, What's Sexy and What Works on LinkedIn Slide 23 What's New, What's Sexy and What Works on LinkedIn Slide 24 What's New, What's Sexy and What Works on LinkedIn Slide 25 What's New, What's Sexy and What Works on LinkedIn Slide 26 What's New, What's Sexy and What Works on LinkedIn Slide 27 What's New, What's Sexy and What Works on LinkedIn Slide 28 What's New, What's Sexy and What Works on LinkedIn Slide 29 What's New, What's Sexy and What Works on LinkedIn Slide 30 What's New, What's Sexy and What Works on LinkedIn Slide 31 What's New, What's Sexy and What Works on LinkedIn Slide 32 What's New, What's Sexy and What Works on LinkedIn Slide 33 What's New, What's Sexy and What Works on LinkedIn Slide 34 What's New, What's Sexy and What Works on LinkedIn Slide 35 What's New, What's Sexy and What Works on LinkedIn Slide 36 What's New, What's Sexy and What Works on LinkedIn Slide 37 What's New, What's Sexy and What Works on LinkedIn Slide 38
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What's New, What's Sexy and What Works on LinkedIn

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http://linkedintobusiness.com/the-new-new-new-linkedin-profile-revealed/

Have you looked at LinkedIn lately? Its new, its sexy and its effective! This webinar goes through what is new and why you should love it!

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What's New, What's Sexy and What Works on LinkedIn

  1. 1. Viveka von Rosen @LinkedInExpert LinkedIn is All Grown Up! What is New Why it’s Sexy How it Works 11/7/2012 (c) LinkedIntoBusiness 2012
  2. 2. Viveka von Rosen (@LinkedInExpert) • Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012) • Forbes Top Ten Most Influential Women in Social Media • Forbes Top Fifty Most Influential People in Social Media • Contributor to numerous social media books including, “Small Business Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle” • Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn • Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business professionals) • Certified in LinkedIn for over 6 years with 10K+ clients • Almost 26K direct connections, 25 million in network • #44 in the “200 Most Fearless Women Online and in Social Media” list • One of TopRank’s top 25 women on Social Media 11/7/2012 (c) LinkedIntoBusiness 2012
  3. 3. Principles: 1. First Impressions prin·ci·ple [prin-suh-puhl] 2. Findable 1. an accepted or professed rule of action or conduct 3. Name Recognition 2. a fundamental, primary, or general law or truth from which 4. Connection and others are derived Relationship 3. a fundamental doctrine or tenet; a distinctive ruling 5. Top of Mind Awareness 6. Thought Leadership 7. Company Profiles 11/7/2012 (c) LinkedIntoBusiness 2012
  4. 4. 1: Make a Good First Impression Photo Professional Headline 11/7/2012 (c) LinkedIntoBusiness 2012
  5. 5. Your Photo Should Reflect Your Business Persona Choose a photo that reflects your business persona. Don’t include other family members Don’t include your hobbies Don’t use a logo Do add a photo! 11/7/2012 (c) LinkedIntoBusiness 2012
  6. 6. Your Professional Headline Is Like An “Elevator Speech”  Tell them who you are  Tell them what you do  Tell them how you can help  120 Characters including special characters (c) LinkedIntoBusiness 2012 11/7/2012
  7. 7. 2: Make Sure You are Findable  LinkedIn is like Google – your profile must be optimized if you want to be found in a search  Your LinkedIn Profile is much easier to optimize than your website  Use “Skills and Expertise” applet to find great keywords! 11/7/2012 (c) LinkedIntoBusiness 2012
  8. 8. Skills as LinkedIn Relevant Keyword Finder Skills and Expertise - Found under the More tab  Use the Skills applet for keyword inspirations and explanations… 11/7/2012 (c) LinkedIntoBusiness 2012
  9. 9. Skill Endorsements  Use endorsements to credential your buddies, get back in touch and so something nice!  vCards 11/7/2012 (c) LinkedIntoBusiness 2012
  10. 10. Use Your Keywords in… Title Fields  100 Characters  More important than ever now that they are not visible “top of the fold” 11/7/2012 (c) LinkedIntoBusiness 2012
  11. 11. Summary Section  Format: white space, capitalization, bullets & special characters  2000 characters with keywords  Why should someone hire you?  Benefits – not only features 11/7/2012 (c) LinkedIntoBusiness 2012
  12. 12. 11/7/2012 (c) LinkedIntoBusiness 2012
  13. 13. Interests and Add Sections 11/7/2012 (c) LinkedIntoBusiness 2012
  14. 14. 3: Make Sure They Remember Your Name  Customized LinkedIn URL  Customized Websites 11/7/2012 (c) LinkedIntoBusiness 2012
  15. 15. Customize Your LinkedIn URL Edit Profile Click on Edit next to LinkedIn URL Click “Customize LinkedIn URL” Add your name – no spaces 11/7/2012 (c) LinkedIntoBusiness 2012
  16. 16. Customize Your Websites  Edit Profile  Expand Contact Info  Click Edit next to website  Choose “Other” option  Website name, CTA or Description 11/7/2012 (c) LinkedIntoBusiness 2012
  17. 17. 4: Make the Right Connections Its still who you know Although you never know you you might need to know that you don’t yet know – you know? 11/7/2012 (c) LinkedIntoBusiness 2012
  18. 18. Advanced Search and Saving 11/7/2012 (c) LinkedIntoBusiness 2012
  19. 19. Advanced Search and Saving 11/7/2012 (c) LinkedIntoBusiness 2012
  20. 20. Advanced Search and Saving 11/7/2012 (c) LinkedIntoBusiness 2012
  21. 21. Shared Interests You can now see what you have in common with your first and second level connections 11/7/2012 (c) LinkedIntoBusiness 2012
  22. 22. Searching Your Connections Search your connection’s network by KEYWORD 11/7/2012 (c) LinkedIntoBusiness 2012
  23. 23. 5: Make Contact With Your Network  Social CRM Tools (Client Relationship Management)  HereOn.Biz 11/7/2012 (c) LinkedIntoBusiness 2012
  24. 24. CRM: Outlook Social Connector 11/7/2012 (c) LinkedIntoBusiness 2012
  25. 25. CRM: ConnectedHQ & Rapportive  Download and organize your Connections!  Send messages  Set up a schedule  Keep notes 11/7/2012 (c) LinkedIntoBusiness 2012
  26. 26. Hereon.Biz (iPhone)  Check into your location. Reach out and meet locals wherever you are! 11/7/2012 (c) LinkedIntoBusiness 2012
  27. 27. 6: Make Yourself a Thought Leader  Sharing Bookmarklet  LinkedIn Answers  LinkedIn Notifications 11/7/2012 (c) LinkedIntoBusiness 2012
  28. 28. Sharing Bookmarklet 11/7/2012 (c) LinkedIntoBusiness 2012
  29. 29. LinkedIn Answers 11/7/2012 (c) LinkedIntoBusiness 2012
  30. 30. NEW LinkedIn Notifications 11/7/2012 (c) LinkedIntoBusiness 2012
  31. 31. 7: Company Profiles  Banner Image  Targeted Updates  Video/other bonuses 11/7/2012 (c) LinkedIntoBusiness 2012
  32. 32. Banner Image  Like Facebook AND you can ADD Contact Info! 11/7/2012 (c) LinkedIntoBusiness 2012
  33. 33. Targeted Updates  Target an Audience  Feature an Article  Use your Insights 11/7/2012 (c) LinkedIntoBusiness 2012
  34. 34. Extra Cool Stuff  Targeted Products and Services  Special Offers  Video 11/7/2012 (c) LinkedIntoBusiness 2012
  35. 35. Wrapping Up Are you portraying the right image? Are you using your keywords in the right places? Are you customizing your web links? Are you finding and connecting to the right people? Are you building relationships? Are you positioned as a thought leader (or at least as a Go-Giver?) 11/7/2012 (c) LinkedIntoBusiness 2012
  36. 36. Products: LinkedIn Marketing: An Hour a Day $29 (Book) LinkedIn Best Practices $47 $35 (Single DVD) LinkedIn’s New User Interface Tour $47 $35 (Single DVD) Link Into Business: LinkedIn Companion $397 $197 (8 videos, 3 downloads) Biz Dev Sales Pack: § LinkedIn Marketing: An Hour a Day $219 § Link into Business Companion Pack § New User Interface DVD
  37. 37. Viveka von Rosen www.LinkedIn.com/in/LinkedInExpert www.Facebook.com/YourLinkedInExpert www.Twitter.com/LinkedInExpert www.LinkedIntoBusiness.com
  38. 38. What Questions Do You Have? 11/7/2012 (c) LinkedIntoBusiness 2012

http://linkedintobusiness.com/the-new-new-new-linkedin-profile-revealed/ Have you looked at LinkedIn lately? Its new, its sexy and its effective! This webinar goes through what is new and why you should love it!

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