Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
B2B Marketing Day 
How to Find, 
Engage With, and 
Manage Leads on 
LinkedIn 
 Presented by 
LinkedIntoBusiness.com Viveka...
5 Ways to Literally Kick Ass and Take 
Names on LinkedIn 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
My Book 
http://linkedintobusiness.com/B2B14DK/ 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
http://linkedintobusiness.com/B2B14DK/ 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
http://linkedintobusiness.com/B2B14DK/ 
LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
• More than 332 million members in the world 
• 1,717,794+ members in Denmark 
• 678,596 of those members are women 
• 832...
33% of Denmark’s residents are on 
LinkedIn 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
1 out of every 3 professionals on 
the planet is on LinkedIn - 
making LinkedIn the more 
effective social network for 
de...
LinkedIn is the number one social 
network for driving traffic to 
corporate websites… 
#1 
Hubspot 
The Sophisticated Mar...
91% 
distribute 
content 
•91% of Marketers 
use LinkedIn to 
distribute content 
LinkedIntoBusiness.com Viveka von Rosen ...
• 93% of Marketers rate LinkedIn as effective for 
generating leads 
93% 
generate 
leads 
LinkedIntoBusiness.com Viveka v...
“ 
LinkedIn drives more 
traffic to B2B blogs 
and sites than 
Twitter, Facebook 
and G+ combined 
“ 
The Sophisticated Ma...
 LinkedIn members 
are 50% more likely 
to engage with a 
Company they 
engage with on 
LinkedIn 
 65% of companies 
acq...
How many of you can 
directly attribute a 
“sale” to your presence 
on LinkedIn? 
14 
LinkedIntoBusiness.com Viveka von Ro...
LinkedIn is the only 
platform that the majority 
of B2B marketers consider 
to be effective. 
“ 
” Content Marketing Inst...
What is a Lead? 
A lead is someone who you find 
- or attract - in a company, 
business, industry or 
organization that ha...
Strategies We’ll Cover 
1. Are you an undercover agent? Branding strategies 
that work 
2. Being “unfindable” is NOT the n...
1: Advanced Branding Strategy 
Create a unified brand! 
•Personal Branding 
•Group Branding 
•Company Page Branding 
Linke...
Personal Profile 
• Personal Profile Hero Image 
• Company Logo 
• Media 
LinkedIntoBusiness.com Viveka von Rosen @LinkedI...
Group 
• Banner 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Company Page 
• Company Hero Image 
• Showcase Hero Image 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
2: Advanced Keyword Strategy 
Like Google, your profile must be optimized if you want to be found 
by prospects 
Use the ...
Who’s Viewed Statistics Prove It! 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Add Your New Keywords To: 
• Professional Headline (120 Characters) 
• Descriptions in Experience (1000) 
• Summary Sectio...
Do (At Least)These 3 Things! 
1. Make a Keywords List 
2. Create an Awesome Headline 
3. Add Keywords To Interests 
Linked...
3: Advanced Search Strategy 
• Boolean Search 
• Saved Search 
• Ninja Trick 
LinkedIntoBusiness.com Viveka von Rosen @Lin...
Advanced Search Strings 
• Use Advanced and Saved Search 
LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen ...
Boolean Search 
+ keeps the words together 
OR when either will do 
AND when you are clarifying an audience, industry or n...
NINJA TRICK! 
Request and Archive of your Data and you’ll 
have your Whole Search History! 
LinkedIntoBusiness.com Viveka ...
Do (At Least)These 3 Things! 
• Try a Boolean Advanced Search 
• Save it 
• Download your LinkedIn Data 
LinkedIntoBusines...
4: Connecting Strategy 
• LinkedIn Connected App 
• See what you have “in common” 
LinkedIntoBusiness.com © Linked Viveka ...
LinkedIn Connected - CRM 
• Tag 
• Take Notes 
• Set Reminders 
LinkedIntoBusiness.com © Linked Viveka Into Business, von ...
Tag Your Connections 
LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen LLC 2007-2013 
@LinkedInExpert
Keep Notes and Reminders 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
In Common 
• See what you have in common, and use that to ask for 
introduction 
LinkedIntoBusiness.com Viveka von Rosen @...
Do (At Least)These 2 Things! 
1. Tag your connections 
2. Check out the In Common feature 
LinkedIntoBusiness.com Viveka v...
5: Advanced Engagement Strategy 
• Updates (Free and Paid) 
• Publisher 
• Ads 
LinkedIntoBusiness.com Viveka von Rosen @L...
Updates 
• Mentions, Files and Links 
• Company Page Targeted and Sponsored Updates 
LinkedIntoBusiness.com Viveka von Ros...
Publisher 
What are the 6 key elements of a good Published post? The same as 
they are for your blog: 
•A catchy title 
•A...
Ads 
• Hyper-focus (as close to 1000 as possible) 
• PPC 
• Split Test 
• Ads for Funnels and Services 
• Sponsored Update...
Wrapping Up 
 Is your branding cohesive? 
 Are you using your keywords 
effectively (content)? 
 Are you targeting and ...
Let’s Connect! 
• www.facebook.com/LinkedInExpertTraining 
• www.twitter.com/linkedinexpert 
• www.linkedin.com/in/linkedi...
Upcoming SlideShare
Loading in …5
×

Presentation for B2B Marketing Day in Denmark, 2014

630 views

Published on

Power point presentation for B2B Marketing Day in Kolding Denmark.

Published in: Marketing
  • Great slides! I'd like add some great tools such as www.replyup.com (Gmail plugin to send friendly follow-up emails) and Rapportive (verifying email) among some of the marketing strategies. Does anyone have any other B2B tools they'd recommend?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Presentation for B2B Marketing Day in Denmark, 2014

  1. 1. B2B Marketing Day How to Find, Engage With, and Manage Leads on LinkedIn Presented by LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert Viveka von Rosen
  2. 2. 5 Ways to Literally Kick Ass and Take Names on LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  3. 3. My Book http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  4. 4. http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  5. 5. http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  6. 6. • More than 332 million members in the world • 1,717,794+ members in Denmark • 678,596 of those members are women • 832,466 are men • 206,732 are???? LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  7. 7. 33% of Denmark’s residents are on LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  8. 8. 1 out of every 3 professionals on the planet is on LinkedIn - making LinkedIn the more effective social network for delivering B2B content. “ ” The Sophisticated Marketer’s Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  9. 9. LinkedIn is the number one social network for driving traffic to corporate websites… #1 Hubspot The Sophisticated Marketer’s Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  10. 10. 91% distribute content •91% of Marketers use LinkedIn to distribute content LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  11. 11. • 93% of Marketers rate LinkedIn as effective for generating leads 93% generate leads LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  12. 12. “ LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined “ The Sophisticated Marketer’s Guide to LinkedIn LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  13. 13.  LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn  65% of companies acquired B2B leads through LinkedIn 65% acquire leads LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  14. 14. How many of you can directly attribute a “sale” to your presence on LinkedIn? 14 LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  15. 15. LinkedIn is the only platform that the majority of B2B marketers consider to be effective. “ ” Content Marketing Institute LinkedIntoBusiness.com Viveka von Rosen @LLiinnkkeeddIInnEExxppeerrtt
  16. 16. What is a Lead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  17. 17. Strategies We’ll Cover 1. Are you an undercover agent? Branding strategies that work 2. Being “unfindable” is NOT the new black – keyword strategies that work 3. Advanced search strategies to find the BEST leads 4. Best practices on which tools to use and how to best connect with prospects 5. Once you find them – don’t throw them back! How to engage and keep your prospects in the loop LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  18. 18. 1: Advanced Branding Strategy Create a unified brand! •Personal Branding •Group Branding •Company Page Branding LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  19. 19. Personal Profile • Personal Profile Hero Image • Company Logo • Media LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  20. 20. Group • Banner LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  21. 21. Company Page • Company Hero Image • Showcase Hero Image LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  22. 22. 2: Advanced Keyword Strategy Like Google, your profile must be optimized if you want to be found by prospects Use the New LinkedIn Keyword app (Premium) Focus on your Profile’s CONTENT LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  23. 23. Who’s Viewed Statistics Prove It! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  24. 24. Add Your New Keywords To: • Professional Headline (120 Characters) • Descriptions in Experience (1000) • Summary Section (2000) • Interests (1000) Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests) LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  25. 25. Do (At Least)These 3 Things! 1. Make a Keywords List 2. Create an Awesome Headline 3. Add Keywords To Interests LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  26. 26. 3: Advanced Search Strategy • Boolean Search • Saved Search • Ninja Trick LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  27. 27. Advanced Search Strings • Use Advanced and Saved Search LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
  28. 28. Boolean Search + keeps the words together OR when either will do AND when you are clarifying an audience, industry or niche NOT to ignore an audience http://linkedintobusiness.com/B2B14DK/ LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  29. 29. NINJA TRICK! Request and Archive of your Data and you’ll have your Whole Search History! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  30. 30. Do (At Least)These 3 Things! • Try a Boolean Advanced Search • Save it • Download your LinkedIn Data LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  31. 31. 4: Connecting Strategy • LinkedIn Connected App • See what you have “in common” LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
  32. 32. LinkedIn Connected - CRM • Tag • Take Notes • Set Reminders LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
  33. 33. Tag Your Connections LinkedIntoBusiness.com © Linked Viveka Into Business, von Rosen LLC 2007-2013 @LinkedInExpert
  34. 34. Keep Notes and Reminders LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  35. 35. In Common • See what you have in common, and use that to ask for introduction LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  36. 36. Do (At Least)These 2 Things! 1. Tag your connections 2. Check out the In Common feature LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  37. 37. 5: Advanced Engagement Strategy • Updates (Free and Paid) • Publisher • Ads LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  38. 38. Updates • Mentions, Files and Links • Company Page Targeted and Sponsored Updates LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  39. 39. Publisher What are the 6 key elements of a good Published post? The same as they are for your blog: •A catchy title •Attractive images (and video if you have it!) •Brief but engaging content (300 – 600 words) •Keywords •Good marketing/sharing strategy for your post •Luck LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  40. 40. Ads • Hyper-focus (as close to 1000 as possible) • PPC • Split Test • Ads for Funnels and Services • Sponsored Updates for Page Views LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  41. 41. Wrapping Up  Is your branding cohesive?  Are you using your keywords effectively (content)?  Are you targeting and finding the right market?  How will you engage them?  What are three steps you’ll take within the next 24 hours? LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  42. 42. Let’s Connect! • www.facebook.com/LinkedInExpertTraining • www.twitter.com/linkedinexpert • www.linkedin.com/in/linkedinexpert • www.amazon.com/author/linkedinexpert • 970 279-1710 • LinkedIntoBusiness.com LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert

×