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How to Engage Canadian SMBs on Social Media [Infographic]

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Small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They account for 1.3 million business units in North America, generating approximately $5.5 trillion in annual revenue. Moreover, 8 out of 10 SMBs use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content.

Published in: Economy & Finance
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How to Engage Canadian SMBs on Social Media [Infographic]

  1. 1. I CONTRIBUTE $5,500,000,000,000 IN ANNUAL REVENUE (YES, THAT’S RIGHT. 5.5 TRILLION! ) YOU CAN BANK ON SMBS are turning Inore to social media for financial information. SMBS USE SOCIAL MEDIA FOR MARKETING. AND LEARNING. TOP REASONS SMBS USE SOCIAL MEDIA FOR LEARNING: 0 ACCESS NETWORK or PEERS in . , / ‘ " ’ 9 LEARNFROM INDUSTRYEXPERTS USE SOCIAL MEDIA USE socIAL MEDIA USE SOCIAL MEDIA 6 OBTAIN 1Ns1aHTs 5 BEST pmcmgs FOR MARKETING FOR LEARNING SMBS USE SOCIAL MEDIA TO HELP FIND A FINANCIAL SERVICE PROVIDER K I I I I A ‘I A I I FINANCE CONTENT SMBS EXPECT 68¢ USE SOCIAL MEDIA 0N socIAL MEDIA 0 BUT DON’T ALWAYS FIND? 1 THE TOP REASONS WHY: 0 KEEP UP-T0-DATE 0N FINANCIAL TRENDS 6 GATHER PRELIMINARY FINANCIAL INFO 6 SEEK ADVICE 0N FINANCIAL DECISION SMBS TRUST LINKEDIN TO LEARN ABOUT FINANCIAL PRODUCTS WANT T0 CONNECT WITHSMBS I S LINKEDIN HELPS THEM CONNECT ON SOCIAL WDIA? ” ‘~ WITH VENDORS/ PARTNERS LINKEDIN PROVIDES RELEVANT CONT EXT TO PROMOTE THEIR COMPANY 57% LINKEDIN PROVIDES ACCESS TO A BROADER COMMIHVITY OF COMPANIES OPENNESS TO RECEIVING FINANCIAL INFO I " RE AND MO ; £""‘i». ARE SEEKING ‘“ PRODUCT »"' iv‘ SOCIAL ME ‘I I T ABOVVASITEG OPPRTUNI F0 IN IAL‘c PANI S! II ‘ "*

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