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Transforming Business with the Customer in Mind

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Panel: Transforming Business with the Customer in Mind
Jenny Young, Lead Partner, Customer Advisory, Ernst & Young

Published in: Marketing
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Transforming Business with the Customer in Mind

  1. 1. Transforming Business with the Customer in Mind
  2. 2. #ConnectIn16 Whole of business transformation is needed to capitalise on changing consumer trends and demands…
  3. 3. #ConnectIn16 Whole of business transformation is needed to capitalise on changing consumer trends and demands 1 2 3 4 5 6 Customer Centric Businesses Increase their profitability Leverage them for future growth Achieve better social outcomes Attract more customers Sell more Retain them for longer
  4. 4. #ConnectIn16 Customer centric approach Multichannel Focus Data driven decision-making Executive ownership Disciplined program management Change management E2E whole of org viewIntegrate related programs Successful customer centric businesses

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