SlideShare a Scribd company logo

Transforming Business with the Customer in Mind

•Download as PPTX, PDF•
•
LinkedIn
LinkedIn

Panel: Transforming Business with the Customer in Mind Greg Sutherland, Chief Innovation Officer, Australia Post

Marketing
1 of 2
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Transforming Business with the Customer in Mind Greg Sutherland Chief Innovation Officer, Australia Post
Ongoing Transformation Invest in eCommerce Secure reforms for a sustainable future+ Deliver experiences customers value+ Network centric Product Centric+ Customer Centric+ Leadership and Accountability Sales, product and customer management+ Customer experience and innovation+ 2010 - 2014 2014 - 2015 2016+ Future Ready Run, Reform, Change, Grow Part of Tomorrow Helping our people, customers and communities deliver a better future: Everyone, Everywhere, Everyday

Recommended

A Better Way to Attract, Engage and Retain Talent
A Better Way to Attract, Engage and Retain Talent A Better Way to Attract, Engage and Retain Talent
A Better Way to Attract, Engage and Retain Talent N. Robert Johnson, APR
 
Employer Brand Readiness Checklist
Employer Brand Readiness ChecklistEmployer Brand Readiness Checklist
Employer Brand Readiness ChecklistN. Robert Johnson, APR
 
Talent Will See You Now
Talent Will See You NowTalent Will See You Now
Talent Will See You NowN. Robert Johnson, APR
 
Infusing employee engagement data into your employer brand
Infusing employee engagement data into your employer brandInfusing employee engagement data into your employer brand
Infusing employee engagement data into your employer brandN. Robert Johnson, APR
 
Transforming Business with the Customer in Mind
Transforming Business with the Customer in MindTransforming Business with the Customer in Mind
Transforming Business with the Customer in MindLinkedIn
 
Employer Brand Playbook Webinar
Employer Brand Playbook WebinarEmployer Brand Playbook Webinar
Employer Brand Playbook WebinarLinkedIn
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 

Recommended

A Better Way to Attract, Engage and Retain Talent
A Better Way to Attract, Engage and Retain Talent A Better Way to Attract, Engage and Retain Talent
A Better Way to Attract, Engage and Retain Talent N. Robert Johnson, APR
 
Employer Brand Readiness Checklist
Employer Brand Readiness ChecklistEmployer Brand Readiness Checklist
Employer Brand Readiness ChecklistN. Robert Johnson, APR
 
Talent Will See You Now
Talent Will See You NowTalent Will See You Now
Talent Will See You NowN. Robert Johnson, APR
 
Infusing employee engagement data into your employer brand
Infusing employee engagement data into your employer brandInfusing employee engagement data into your employer brand
Infusing employee engagement data into your employer brandN. Robert Johnson, APR
 
Transforming Business with the Customer in Mind
Transforming Business with the Customer in MindTransforming Business with the Customer in Mind
Transforming Business with the Customer in MindLinkedIn
 
Employer Brand Playbook Webinar
Employer Brand Playbook WebinarEmployer Brand Playbook Webinar
Employer Brand Playbook WebinarLinkedIn
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 
APAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastAPAC LinkedIn Quarterly Product Release Webcast
APAC LinkedIn Quarterly Product Release WebcastLinkedIn
 
How to Generate Quality B2B Leads
How to Generate Quality B2B LeadsHow to Generate Quality B2B Leads
How to Generate Quality B2B LeadsLinkedIn
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017LinkedIn
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017LinkedIn
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017LinkedIn
 
Telling your company story
Telling your company storyTelling your company story
Telling your company storyLinkedIn
 
Blogging 101
Blogging 101Blogging 101
Blogging 101LinkedIn
 
Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedInLinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profileLinkedIn
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryLinkedIn
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementLinkedIn
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern TravellerLinkedIn
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017LinkedIn
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & MarketingLinkedIn
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]LinkedIn
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations RevealedLinkedIn
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 

More Related Content

More from LinkedIn

How to Generate Quality B2B Leads
How to Generate Quality B2B LeadsHow to Generate Quality B2B Leads
How to Generate Quality B2B LeadsLinkedIn
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017LinkedIn
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017LinkedIn
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017LinkedIn
 
Telling your company story
Telling your company storyTelling your company story
Telling your company storyLinkedIn
 
Blogging 101
Blogging 101Blogging 101
Blogging 101LinkedIn
 
Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedInLinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profileLinkedIn
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryLinkedIn
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementLinkedIn
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern TravellerLinkedIn
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017LinkedIn
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & MarketingLinkedIn
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]LinkedIn
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations RevealedLinkedIn
 

More from LinkedIn (20)

How to Generate Quality B2B Leads
How to Generate Quality B2B LeadsHow to Generate Quality B2B Leads
How to Generate Quality B2B Leads
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017
 
Telling your company story
Telling your company storyTelling your company story
Telling your company story
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profile
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services Industry
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn Engagement
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern Traveller
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & Marketing
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations Revealed
 

Recently uploaded

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 

Recently uploaded (20)

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 

Transforming Business with the Customer in Mind

  • 1. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Transforming Business with the Customer in Mind Greg Sutherland Chief Innovation Officer, Australia Post
  • 2. Ongoing Transformation Invest in eCommerce Secure reforms for a sustainable future+ Deliver experiences customers value+ Network centric Product Centric+ Customer Centric+ Leadership and Accountability Sales, product and customer management+ Customer experience and innovation+ 2010 - 2014 2014 - 2015 2016+ Future Ready Run, Reform, Change, Grow Part of Tomorrow Helping our people, customers and communities deliver a better future: Everyone, Everywhere, Everyday