Using Talent Brand to Differentiate,Target and Win with Top TalentTim GroganHead of Solutions - APAC, LinkedIn@tgroganDani...
3
StrategicStrategicSocial Recruiting is Enabling OrganizationsEmergingFoundationalTraditionalPeople TalentReactiveTransacti...
5
-Harris Interactive UK225 human resource managers and 2,035 employed adults“47% of workers say that a companysonline reput...
Talent BrandEmployer BrandEVPThe Building Blocks of Your Journey7
1 The highly social, totally public version of your employer brandincorporating what talent thinks, feels, and shares abou...
“What HR Must Learn fromMarketing”By Kevin Martin fromi4cp | February 27, 2013,Issue 567The power of marketing
Influencing Your Talent Brand onLinkedInDanielle BondHead of Marketing & Communications, Aurecon@DanielleBond16
11Employer Brand Touchpoints
12Five Steps to Crafting a Highly Strong Talent Brandlnkd.in/gettheplaybook
13Five Steps to Crafting a Highly Strong Talent BrandBe realBe personalBe braveBe consistentSet your goalsStart at the top...
Talent Connect Australia - Danielle Bond & Tim Grogan "Using Talent Brand to Differentiate, Target and Win with Top Talent"
Talent Connect Australia - Danielle Bond & Tim Grogan "Using Talent Brand to Differentiate, Target and Win with Top Talent"
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Talent Connect Australia - Danielle Bond & Tim Grogan "Using Talent Brand to Differentiate, Target and Win with Top Talent"

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  • Your Employee Value Proposition is:The attributes that you most want associated with yourcompanyEmployer Branding is:The delivery of your Employee Value Proposition acrossevery communication touch point both internal andexternal
  • Talent Connect Australia - Danielle Bond & Tim Grogan "Using Talent Brand to Differentiate, Target and Win with Top Talent"

    1. 1. Using Talent Brand to Differentiate,Target and Win with Top TalentTim GroganHead of Solutions - APAC, LinkedIn@tgroganDanielle BondHead of Marketing & Communications, Aurecon@DanielleBond16
    2. 2. 3
    3. 3. StrategicStrategicSocial Recruiting is Enabling OrganizationsEmergingFoundationalTraditionalPeople TalentReactiveTransactionalRecruitmentHigh CostQuantity = ActiveProactiveSourcing & BrandingEfficient & EffectiveQuality = PassiveEmergingFoundationalTraditional4
    4. 4. 5
    5. 5. -Harris Interactive UK225 human resource managers and 2,035 employed adults“47% of workers say that a companysonline reputation matters as much asthe job offer.”6
    6. 6. Talent BrandEmployer BrandEVPThe Building Blocks of Your Journey7
    7. 7. 1 The highly social, totally public version of your employer brandincorporating what talent thinks, feels, and shares about your company asa place to work2 A significant asset for both hiring/retaining great talent and promotingyour corporate image to the marketnounTalent Brand
    8. 8. “What HR Must Learn fromMarketing”By Kevin Martin fromi4cp | February 27, 2013,Issue 567The power of marketing
    9. 9. Influencing Your Talent Brand onLinkedInDanielle BondHead of Marketing & Communications, Aurecon@DanielleBond16
    10. 10. 11Employer Brand Touchpoints
    11. 11. 12Five Steps to Crafting a Highly Strong Talent Brandlnkd.in/gettheplaybook
    12. 12. 13Five Steps to Crafting a Highly Strong Talent BrandBe realBe personalBe braveBe consistentSet your goalsStart at the topShare compellingdataBring partners tothe tableSTEP 1Get Buy-inAudit existingmaterialsDo your research:who, what, when,where & howSTEP 2Listen andLearnSTEP 3Craft yourApproachUse Talent BrandIndex to prioritizeSTEP 5Measure andAdjustSTEP 4Promote andEngageUpgrade profiles(yours/team’s)Leverage youremployees’presence via Workwith UsBrand via JobsBuild out your hub– Company andCareer PagesUse targeted statusupdates and APIsto engage

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