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Strategies for Sales &
Marketing Collaboration–
what have we done!
14th July, 2016
Krista Moore
Wolters Kluwer, CCH
2Connectin 2016
What has this meant for us…
 Organisational restructuring - adapting from a product and
sales centric business to a custo...
Operational side of convergence….
 Monthly sales & marketing meetings together in the same room!
 Feeding the funnel
 M...
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Strategies for Sales & Marketing Collaboration – what have we done!

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Panel: Strategies for Sales & Marketing Collaboration
Krista Moore, APAC Director of Marketing and Communications, Wolters Kluwer

Published in: Marketing
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Strategies for Sales & Marketing Collaboration – what have we done!

  1. 1. Strategies for Sales & Marketing Collaboration– what have we done! 14th July, 2016 Krista Moore
  2. 2. Wolters Kluwer, CCH 2Connectin 2016
  3. 3. What has this meant for us…  Organisational restructuring - adapting from a product and sales centric business to a customer centric business.  Instilling a culture of change and curiosity  Development of our people 3 Connectin 2016
  4. 4. Operational side of convergence….  Monthly sales & marketing meetings together in the same room!  Feeding the funnel  Mixture of sales & non-sales touch points  Targeted & aligned content to empower the sales function  Sharing on social media – offering personalised status updates to accompany posts  Salesforce.com Engage – self serving targeted content at the right time  Social Selling Program - LinkedIn Sales Navigator Licenses  Gather data to better understand our customers;  Net Promoter Score (NPS) insights  Research to better understand our customers – contextual inquiry, surveying, focused external research 4 Connectin 2016

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