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Nielsen Audience Rankings

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Nielsen Audience Rankings

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Nielsen Audience Rankings

  1. 1. With an active audience of 7.5M, LinkedIn is the top news site in Australia 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 LinkedIn news.com.au smh.com.au ABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 Source: Nielsen Digital Ratings Monthly, March 2016.
  2. 2. With an active audience of 7.5M, LinkedIn is the #2 social platform in Australia 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 Facebook LinkedIn Instagram Twitter.com Pinterest Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 Source: Nielsen Digital Ratings Monthly, March 2016.
  3. 3. Source: LinkedIn AU Audience 360 Study, Global Web Index, E-marketer $206.95 $164.76 $162.52 LinkedIn Facebook Twitter LinkedIn-influenced orders have the highest ecommerce purchase value worldwide 48% 32% 24% 23% 21% LinkedIn Australian Financial Review smh.com.au The Age BBC Primary websites used for business content consumption in Australia 174 162 103 LinkedIn Twitter Facebook LinkedIn is the leading social platform to influence business purchasing decisions in Australia (Index) LinkedIn influences business and consumer purchase decisions
  4. 4. Source: Nielsen, Internal LinkedIn data LinkedIn members engage with purpose and with content 88M page views in Australia 15X content vs job postings in the feed 57% mobile Trending Financial Services Topics in Australia Venture capital Pensions Investment banking Financial planners Law firms

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