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LinkedIn Marketing Solutions FinanceConnect 15 - Paul Edwards Keynote Address


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Keynote Address by Paul Edwards, Group General Manager Corporate Communications & Publisher BlueNotes, ANZ
at FinanceConnect Sydney, May 14 2015.

Published in: Marketing
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LinkedIn Marketing Solutions FinanceConnect 15 - Paul Edwards Keynote Address

  1. 1. LinkedIn FinanceConnect Keynote Paul Edwards Group General Manager Corporate Communications and Publisher BlueNotes ANZ
  2. 2. 3 Community – Exchange of ideas
  3. 3. 4 Four major technology changes The upgrading our corporate intranet - Max Security investments to allow us to open up social media access from ANZ desktops Introduction of an internal social collaboration tool – Sitrion BlueNotes – ANZ’s digital publication for news, insight and opinion
  4. 4. 5 “This is a revolution of culture, of processes, of clock-speed and of mindset . . . and it’s not about changing an organisation chart, it’s about changing the culture of the teams we lead.“ Jon Iwata, IBM
  5. 5. 6 Shifting investments - highest priorities being social media including internal collaboration tools, owned media like ANZ's BlueNotes and social measurement systems New partnerships particularly with technology internally and with technology companies including LinkedIn The introduction of new skills and the creation of new roles to support those investments Building a ‘digital and social first‘ function
  6. 6. 7 BlueNotes A digital content platform for news, insight and opinion from inside and outside ANZ Reach a specific corporate communication’s audience of stakeholders such as media, investors, policy makers and regulators Engage with them directly Lessen dependence on traditional media Build stronger relationships by developing capital rather just gaining attention Tell the best stories from across the enterprise connected to our corporate narrative
  7. 7. 8 Creating content for social requires a new voice: you need to be agile and willing to move more quickly thanin the past Digital is about dialogue and your content must address the conversation taking place, even if you don’t like it Developing these platforms involves a long term commitment and adding new content on a daily or even hourly basis, and investing in analytics and measurement to understand how you are performing and what you can do better Three issues
  8. 8. 9 Twitter @MikeSmith_ANZ @ANZ_Bluenotes