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LinkedIn Tech Marketer's Event - Welcome & Intro


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Introducing LinkedIn Marketing Solutions for Tech Marketers.

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LinkedIn Tech Marketer's Event - Welcome & Intro

  1. 1. Earliest Adopter Most Connected Most Popular Most Endorsed IceBreakIn Mahesh Muralidhar People Operations Canva Lauren Mudge Marketing Manager Samsung Sheeda Cheng Marketing Manager Temando Mark Vozzo Digital Marketing Manager Google
  3. 3. 8 million+Australian Members
  4. 4. LinkedIn Has Evolved!
  5. 5. LinkedIn Now! More Engagement 15×
  6. 6. News 2MM+ Publishers Brands 7MM+ Company Pages Thought Leaders 500+ Influencers Peers 130k/wk Member Posts Professional Publishing Platform 9 Billion impressions content impressions per week
  7. 7. Jennifer Lopez Relationship status Royal Commission American Music Awards Mali Dancing with the Stars #thanksgivingwithblackfamilies #neetamanishaa #bufvsne violence bruce #sydney Cloud Computing Venture Capital Management Social Media Marketing Financial Advisory Employee Engagement Time Management Lean Manufacturing Integrated Marketing Marketing Self-Esteem Security Mortgage lending Aspirational & Professional Mindset Source: Australia Region | LinkedIn Trending Content; Twitter trending; Facebook trending – November 2015
  8. 8. LinkedIn is the top destination for Australians versus other news platforms Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 LinkedIn ABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun 7.1M Source: Nielsen Digital Ratings Monthly, March 2016.