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LinkedIn SMB Research

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Australian SMBs are using social media as a part of their overall business.

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LinkedIn SMB Research

  1. 1. 1 Almost all SMBs surveyed use social media for their business 81% Of businesses currently use social media 6% Plan to use social media in the future Source: LinkedIn Role of Social Media for SMBs Study, November 2014
  2. 2. 2 65%say social media is a vital resource for getting new customers The #1 challenge facing SMBs in today’s market is attracting new customers Source: LinkedIn Role of Social Media for SMBs Study, November 2014
  3. 3. have used social media for finance-related reasons 78% Top 5 uses of social media for financial purposes Keep up-to-date on financial trends 1 2 3 4 5 Gather preliminary financial information Seek advice on a financial decision Recommend a financial product to others Evaluate a previous financial decision 3 Over 3 in 4 SMBs use social media for financial purposes 43% 40% 32% 26% 21% Source: LinkedIn Role of Social Media for SMBs Study, November 2014
  4. 4. 26% 26% 25% 21% 21% 52% 48% 46% 46% 44% Top 5 types of financial content expected on social media Opportunities to drive content exploration by providing information aligned to their businesses needs New product information Industry news / strategy information Market and economic commentary Networking opportunities Company background Information received through social media Information expected to receive through social media 4Source: LinkedIn Role of Social Media for SMBs Study, November 2014
  5. 5. 70% 45% 46% 54% LinkedIn is the most used social media site among SMB professionals 87% Source: LinkedIn Role of Social Media for SMBs Study, November 2014
  6. 6. Respondents are open to receiving financial information from LinkedIn and are actioning a response based on the content 6 Openness to receiving financial information on social media sites 55% 41% 35% 46% Source: LinkedIn Role of Social Media for SMBs Study, November 2014 % who actioned a response after receiving information on each network 66% 50% 59%
  7. 7. LinkedIn’s SMB audience is more engaged than the average member – and a clear affinity with companies is observed 7 134% More companies followed 120% More check InMail 181% More shares 115% More mobile views 116% More likely to stay up to date on industry discussions Index vs. Average Australian Member Source: LinkedIn internal data, February 2016
  8. 8. 32% 27% 19% 8% 6% 1% Personal loan Student loan Business loan 8 Affluent Millennials are entrepreneurial and willing to take financial risks Q: People often have both long-term and shorter-term goals, both personal and financial. Which of the following are current goals for you? 11% 5% 12% 11% Affluent Millennials Affluent GenXers Short-term goal Long-term goal Short-term goal Long-term goal MORE LIKELY TO START A BUSINESS NET 26% NET 11% Affluent Millennials Affluent GenXers % THAT HAVE AT LEAST ONE… 19X MORE LIKELY TO CARRY DEBT
  9. 9. M I L L E N N I A L S : T H E S O C I A L - C E N T R I C G E N E R A T I O N 9 34% 23% 12% AFFLUENT MILLENNIALS MILLENNIALS GENX VS Seek content from financial companies on social networks Q: Below are several purposes you may have for using social networks. For each one, please indicate which, if any, social network(s) you use for this purpose. MOST RELEVANT CONTENT FOR MILLENNIALS FINANCIAL EDUCATION (loans and taxes) PERSONAL TAXES PRODUCT / SERVICE INFO REVIEWS FROM CURRENT CUTSOMERS
  10. 10. LinkedIn’s Millennial audience is one of the most engaged audiences on the platform 10 180% More companies followed 144% More check InMail 237% More shares 204% More mobile views 135% More likely to stay up to date on industry discussions Index vs. Average Australian Member Source: LinkedIn internal data, February 2016

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