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The Growing Trend Towards
Full Funnel Marketing
​Oliver Legrand
​APAC Head of Marketing Solutions
​LinkedIn
​- Jeff Weiner, CEO
Photo
​- Jeff Weiner, CEO
​All the world’s professionally
relevant knowledge resides in
the minds of our members
Piyush Gupta
Group Chief Executive Officer
at DBS Bank
20,986 Followers
Sir Martin Sorrell
Founder and CEO of
WPP
191,312 ...
Publishing
Platform
1M
Posts
10K
Posts/day
Publishing
Platform
Be The Most Effective Platform For
Marketers to Engage With
Professionals
The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelera...
Be Relevant Early
Be Relevant On and Off Desktop
Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Measure Your Relevance
THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing
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LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing

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The Growing Trend Towards Full Funnel Marketing presented by Olivier Legrand, Head of Marketing Solutions Asia Pacific & Japan, LinkedIn at FinanceConnect Sydney, May 14 2015.

Published in: Marketing
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LinkedIn Marketing Solutions FinanceConnect 15 - The Growing Trend Towards Full Funnel Marketing

  1. 1. The Growing Trend Towards Full Funnel Marketing ​Oliver Legrand ​APAC Head of Marketing Solutions ​LinkedIn
  2. 2. ​- Jeff Weiner, CEO Photo
  3. 3. ​- Jeff Weiner, CEO ​All the world’s professionally relevant knowledge resides in the minds of our members
  4. 4. Piyush Gupta Group Chief Executive Officer at DBS Bank 20,986 Followers Sir Martin Sorrell Founder and CEO of WPP 191,312 Followers Influencer content YOU Title Company Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Larry Fink Chairman and CEO at BlackRock 436,694 Followers Mike Smith Chief Executive Officer at ANZ 107, 104 Followers
  5. 5. Publishing Platform
  6. 6. 1M Posts 10K Posts/day Publishing Platform
  7. 7. Be The Most Effective Platform For Marketers to Engage With Professionals
  8. 8. The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results
  9. 9. Be Relevant Early
  10. 10. Be Relevant On and Off Desktop
  11. 11. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
  12. 12. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
  13. 13. Measure Your Relevance
  14. 14. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS

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