The document discusses the growing trend of "full funnel marketing" on LinkedIn. Full funnel marketing allows companies to engage with professionals through all stages of the marketing funnel using various LinkedIn products, including display ads, sponsored updates, messaging, and analytics. This comprehensive approach aims to continuously deliver relevant messages to customers across devices and platforms.

2. The Growing Trend Towards
Full Funnel Marketing
​Oliver Legrand
​APAC Head of Marketing Solutions
​LinkedIn

3. ​- Jeff Weiner, CEO
Photo

4. ​- Jeff Weiner, CEO
​All the world’s professionally
relevant knowledge resides in
the minds of our members

5. Piyush Gupta
Group Chief Executive Officer
at DBS Bank
20,986 Followers
Sir Martin Sorrell
Founder and CEO of
WPP
191,312 Followers
Influencer content
YOU
Title
Company
Followers
Richard Branson
Founder at Virgin Group
7,613,062 Followers
Larry Fink
Chairman and CEO at
BlackRock
436,694 Followers
Mike Smith
Chief Executive Officer
at ANZ
107, 104 Followers

6. Publishing
Platform

7. 1M
Posts
10K
Posts/day
Publishing
Platform

8. Be The Most Effective Platform For
Marketers to Engage With
Professionals

9. The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact every stage
of your funnel and get results

10. Be Relevant Early

12. Be Relevant On and Off Desktop

14. Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

16. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

17. Measure Your Relevance

19. THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS