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LinkedIn Marketing Solutions FinanceConnect 15 - Highlights From NYC with Jennifer Grazel

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Insights & Highlights from FinanceConnect NYC presented by Jennifer Grazel, Director, Global Vertical Marketing, LinkedIn Marketing Solutions at FinanceConnect Sydney, May 14 2015.

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LinkedIn Marketing Solutions FinanceConnect 15 - Highlights From NYC with Jennifer Grazel

  1. 1. Insights & Highlights from FinanceConnect NYC ​Jennifer Grazel ​Director, Global Vertical Marketing ​LinkedIn
  2. 2. FinanceConnect 15
  3. 3. ​- Bob Dylan ​The Times They Are a-Changin’
  4. 4. ​Mohamed El-Erian ​- Chief Economic Adviser, Allianz ​“We are living in a world in which disruptors come with their core competencies and are disrupting existing industries. ​And they do it - by not being like the existing industry by applying a core competency that grew up somewhere else”
  5. 5. ​“Millennials are different - they have grown up expecting and empowered to have a more self-directed life” ​“They are looking for solutions not product” ​Mohamed El-Erian ​- Chief Economic Adviser, Allianz
  6. 6. DISRUPTION = INNOVATION
  7. 7. Authenticity ● Relevancy ● Dialogue TRUST #1
  8. 8. THE BRIDGE to meaningful relationships Relevant content builds #2
  9. 9. CREATE EXPERIENCES Don’t Just Develop Content -
  10. 10. Becomes the Brand THE CUSTOMER DECISION JOURNEY #3
  11. 11. Evaluate BuyConsider Advocate Experience Bond Marketing isn’t about branding, it’s about the journey your provide the customer
  12. 12. ​“The only way you get to stay 165 years old is to re-invent yourself” ​Ed Gilligan ​ - President at American Express

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