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©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved.
Insights on the local
LinkedIn network
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn is global… and local
2
225M+ LinkedIn members,
over 200 countries
70% of Roanoke-Blacksburg
LinkedIn connections are
with people outside the area
91,000 LinkedIn members
75% of hires are local
Over 50% of companies
are majority-local
©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn vitals for Roanoke-Blacksburg
3
Members
Alumni
91,000
150,000+
30% of Roanoke / New
River Valley talent pool
Graduates from local
colleges, globally
Companies
33,000
Employing LinkedIn
members (incl. sole
operators)
Groups
210 With majority local
membership
©2013 LinkedIn Corporation. All Rights Reserved.
Top 5 lists: Local LinkedIn members
4
Titles
1. Owner
2. President
3. Teacher
4. Manager
5. Student
Industries
1. Higher Education
2. Health Care
3. Education Mgmt
4. Retail
5. Construction
Employers
1. Virginia Tech
2. Carilion Clinic
3. Radford University
4. Advance Auto Parts
5. Wash. and Lee U.
Functions
1. Leadership
2. Education
3. Entrepreneur
4. Medical
5. Sales
More to come on
talent pools later tonight…
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke-Blacksburg: How connected?
6
Roanoke-Blacksburg
Danville, VA
Charlottesville, VA
Chicago, IL
SF Bay Area, CA
Average connections per member
0
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke-Blacksburg: Who are your peers? (beta)
7
The peer
group is…
Higher
Lower
El Paso, TX
Kalamazoo, MI
Roanoke, VA
Lakeland, FL
Augusta, GA
Chattanooga, TN
Wilmington, NC
Roanoke, VA
Fort Myers, FL
San Luis Obispo, CA
Members
Total
Based on
this metric
Profile views
Per member
Connections
Per member
US leader on
this metric is New York, NY SF Bay Area, CASF Bay Area, CA
Pittsfield, MA
Tulsa, OK
Roanoke, VA
Green Bay, WI
Syracuse, NY
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke-Blacksburg: LinkedIn ‘peer match’
8
Members
Combining these
metrics linearly… Profile viewsConnections
Closest peer: Kalamazoo, MI
 Population (county): 252,000
 Nearby cities: Chicago, Detroit
 Home to:
– Western Michigan University,
student population 25,000
– Stryker Corporation
– Large Pfizer division, formerly
‘Upjohn’, founded locally
Peer grouping: entertaining,
potentially enlightening… who
could you learn from?
©2013 LinkedIn Corporation. All Rights Reserved.
Company page and ‘follow’ behavior
10
©2013 LinkedIn Corporation. All Rights Reserved.
Companies most followed by area members
11
Carilion Clinic
Wachovia
Advance Auto Parts
Google
Hewlett-Packard
Modea
GE
IBM
Deloitte
Microsoft
 Strong outward focus
 Some local brands
represented in top 10
 Technology bias
©2013 LinkedIn Corporation. All Rights Reserved.
#1
Hometown heroes:
Most followed area companies (1)
12
#3
#2
©2013 LinkedIn Corporation. All Rights Reserved.
Hometown heroes:
Most followed area companies (2)
13
#4
#5
©2013 LinkedIn Corporation. All Rights Reserved.
Hometown heroes:
High quality company page
14
©2013 LinkedIn Corporation. All Rights Reserved.
Top groups for area members: three types
15
Local
What’s going on?
Global
What are best
practices?
Alumni
Strengthening
the network
Company pages and groups:
primary properties for branding
and member engagement
©2013 LinkedIn Corporation. All Rights Reserved.
Majority
non-local
members
‘Solar system’ of economic entities
Not exhaustive, selected for illustrative purposes
17
Majority
local
members
Size proportional to members in the
region associated with that entity
(employees, or students + alumni)
X-axis location represents
proportion of members of
that company / college in
the area
Why a ‘solar system’ analogy?
Because companies and
institutions influence each
other proportional to their scale
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Majority
non-local
members
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
18
Majority
local
members
Colleges + alumni
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
19
Majority
local
members
Employer
s
Colleges + alumni
Note different
scales used
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
Southern
Allstate
Volvo
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
20
Majority
local
members
Employer
s
Colleges + alumni
Note different
scales used
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
SouthernModea
Allstate
Volvo
Kollmorgen
Luna
Innovations
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
21
Majority
local
members
Employer
s
Colleges + alumni
City of
Roanoke
Other
municipal
Note different
scales used
©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
SouthernModea
Allstate
Volvo
Kollmorgen
Luna
Innovations
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
22
Majority
local
members
Employer
s
Colleges + alumni
City of
Roanoke
Other
municipal
Note different
scales used
Local SMBs
©2013 LinkedIn Corporation. All Rights Reserved.
Small business at a glance
(more to come in Talent keynote)
23
Myself only
1-10
11-200
201-1000
1001-10000
10001+
Employment by company size
Based on LinkedIn membership
10%Of members have a
‘leadership’ or
‘entrepreneurial’ title
(eg CEO, founder, etc)
More insights await…
Learn about Roanoke-Blacksburg
local talent dynamics here.
Insights on the Local LinkedIn Network: Roanoke-Blacksburg

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Insights on the Local LinkedIn Network: Roanoke-Blacksburg

  • 1. ©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved. Insights on the local LinkedIn network
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn is global… and local 2 225M+ LinkedIn members, over 200 countries 70% of Roanoke-Blacksburg LinkedIn connections are with people outside the area 91,000 LinkedIn members 75% of hires are local Over 50% of companies are majority-local
  • 3. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn vitals for Roanoke-Blacksburg 3 Members Alumni 91,000 150,000+ 30% of Roanoke / New River Valley talent pool Graduates from local colleges, globally Companies 33,000 Employing LinkedIn members (incl. sole operators) Groups 210 With majority local membership
  • 4. ©2013 LinkedIn Corporation. All Rights Reserved. Top 5 lists: Local LinkedIn members 4 Titles 1. Owner 2. President 3. Teacher 4. Manager 5. Student Industries 1. Higher Education 2. Health Care 3. Education Mgmt 4. Retail 5. Construction Employers 1. Virginia Tech 2. Carilion Clinic 3. Radford University 4. Advance Auto Parts 5. Wash. and Lee U. Functions 1. Leadership 2. Education 3. Entrepreneur 4. Medical 5. Sales
  • 5. More to come on talent pools later tonight…
  • 6. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: How connected? 6 Roanoke-Blacksburg Danville, VA Charlottesville, VA Chicago, IL SF Bay Area, CA Average connections per member 0
  • 7. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: Who are your peers? (beta) 7 The peer group is… Higher Lower El Paso, TX Kalamazoo, MI Roanoke, VA Lakeland, FL Augusta, GA Chattanooga, TN Wilmington, NC Roanoke, VA Fort Myers, FL San Luis Obispo, CA Members Total Based on this metric Profile views Per member Connections Per member US leader on this metric is New York, NY SF Bay Area, CASF Bay Area, CA Pittsfield, MA Tulsa, OK Roanoke, VA Green Bay, WI Syracuse, NY
  • 8. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: LinkedIn ‘peer match’ 8 Members Combining these metrics linearly… Profile viewsConnections Closest peer: Kalamazoo, MI  Population (county): 252,000  Nearby cities: Chicago, Detroit  Home to: – Western Michigan University, student population 25,000 – Stryker Corporation – Large Pfizer division, formerly ‘Upjohn’, founded locally
  • 9. Peer grouping: entertaining, potentially enlightening… who could you learn from?
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. Company page and ‘follow’ behavior 10
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. Companies most followed by area members 11 Carilion Clinic Wachovia Advance Auto Parts Google Hewlett-Packard Modea GE IBM Deloitte Microsoft  Strong outward focus  Some local brands represented in top 10  Technology bias
  • 12. ©2013 LinkedIn Corporation. All Rights Reserved. #1 Hometown heroes: Most followed area companies (1) 12 #3 #2
  • 13. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: Most followed area companies (2) 13 #4 #5
  • 14. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: High quality company page 14
  • 15. ©2013 LinkedIn Corporation. All Rights Reserved. Top groups for area members: three types 15 Local What’s going on? Global What are best practices? Alumni Strengthening the network
  • 16. Company pages and groups: primary properties for branding and member engagement
  • 17. ©2013 LinkedIn Corporation. All Rights Reserved. Majority non-local members ‘Solar system’ of economic entities Not exhaustive, selected for illustrative purposes 17 Majority local members Size proportional to members in the region associated with that entity (employees, or students + alumni) X-axis location represents proportion of members of that company / college in the area Why a ‘solar system’ analogy? Because companies and institutions influence each other proportional to their scale
  • 18. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 18 Majority local members Colleges + alumni
  • 19. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 19 Majority local members Employer s Colleges + alumni Note different scales used
  • 20. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk Southern Allstate Volvo ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 20 Majority local members Employer s Colleges + alumni Note different scales used
  • 21. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 21 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used
  • 22. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 22 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used Local SMBs
  • 23. ©2013 LinkedIn Corporation. All Rights Reserved. Small business at a glance (more to come in Talent keynote) 23 Myself only 1-10 11-200 201-1000 1001-10000 10001+ Employment by company size Based on LinkedIn membership 10%Of members have a ‘leadership’ or ‘entrepreneurial’ title (eg CEO, founder, etc)
  • 24. More insights await… Learn about Roanoke-Blacksburg local talent dynamics here.