©2013 LinkedIn Corporation. All Rights
Reserved. 20 Tips to Amplify Your Brand on LinkedIn

In the world of small
business, the line between personal and company branding is thin ©2013 LinkedIn Corporation. All Rights Reserved.

Your company’s brand is your
brand ©2013 LinkedIn Corporation. All Rights Reserved.

You’re leveraging your LinkedIn network
Alumni Friends Past Colleagues Business Contacts Family

And managing a plethora of
online properties Company Website LinkedIn Facebook Google+ Twitter Company Blog

With so much in play,
what’s the formula for success? ©2013 LinkedIn Corporation. All Rights Reserved.

It starts with your personal
brand Build your profile ©2013 LinkedIn Corporation. All Rights Reserved.

Put a face to the
name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.

Put Your Brand Front and
Center Make yourself more easily found on LinkedIn search with a crisp, punchy headline describing what you do and where you work

©2013 LinkedIn Corporation. All Rights
Reserved. Tell Your Brand Story Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile

©2013 LinkedIn Corporation. All Rights
Reserved. Let Your Network Speak for You Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers

Next up: your company brand
Establish a Company Page ©2013 LinkedIn Corporation. All Rights Reserved.

Create your Company Page Create
an information hub for visitors to learn about your company by adding a logo, banner image, and description

©2013 LinkedIn Corporation. All Rights
Reserved. Showcase Your Products & Services Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers.

Connect your Colleagues Increase your
Company Page’s visibility on LinkedIn by encouraging fellow employees to add their current position at your company

Now you have a foundation
Time to build a following ©2013 LinkedIn Corporation. All Rights Reserved.

First, leverage your existing outlets
Tap into brand networks ©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights
Reserved. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms

©2013 LinkedIn Corporation. All Rights
Reserved. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms “Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn” - Mike Cox, Senior Strategic Planner, Modea

©2013 LinkedIn Corporation. All Rights
Reserved. Find and Join LinkedIn Groups “Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor

©2013 LinkedIn Corporation. All Rights
Reserved. Contribute in LinkedIn Groups Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands

“©2013 LinkedIn Corporation. All Rights
Reserved. Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue. –Gary Schirr, Social Media Professor, Radford University

©2013 LinkedIn Corporation. All Rights
Reserved. You’ve got followers Now engage them

“©2013 LinkedIn Corporation. All Rights
Reserved. The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo

Demonstrate Value to Followers Build
engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your followers, for each one update promoting your company. Value-Driving Company-Centric

©2013 LinkedIn Corporation. All Rights
Reserved. On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers. Frequency Matters

©2013 LinkedIn Corporation. All Rights
Reserved. Leverage Existing Content Streams Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates “I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University Company Website Twitter Facebook Google+ Company Blog

Including a link can drive
twice the engagement than posts without links Images on average result in a 98% higher comment rate than without Links to YouTube videos play directly in the LinkedIn feed and typically result in a 75% higher share rate ©2013 LinkedIn Corporation. All Rights Reserved.  # What Makes Good Content?

©2013 LinkedIn Corporation. All Rights
Reserved. Now that you’re posting a stream of quality content, promote through the network

Leverage your Colleagues Prompt coworkers
to share updates through their personal networks, and drive increased exposure and engagement

Sponsor Your Updates Reach beyond
your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter. # Learn more about Sponsored Updates here

©2013 LinkedIn Corporation. All Rights
Reserved. Finally, don’t stop iterating Measure and refine

©2013 LinkedIn Corporation. All Rights
Reserved. Monitor, Analyze, and Refine Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement

©2013 LinkedIn Corporation. All Rights
Reserved. You’ve got the formula down

©2013 LinkedIn Corporation. All Rights
Reserved. Now you’re ready to amplify your brand

Find out more: Company Pages
©2013 LinkedIn Corporation. All Rights Reserved.