In the world of small business and entrepreneurship, the lines between personal and company branding are faint - sometimes nonexistent. Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company. All the while, you’re managing your company’s online properties to create a coherent and trusted brand identity. When people research your company, they look at your LinkedIn profile, and those of your team. The concepts of brand and identity are intertwined.
Managing this dual identity is challenging, but when done well it can deliver breakout opportunities.
To understand how small businesses are succeeding in this area, we travelled to Blacksburg, Virginia for our first-ever LinkedIn Live event. We sat with local business leaders to hear first-hand how they’re using LinkedIn to grow their brands. Here are some highlights from their experience.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.