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TRU Degree Team (2012 LinkBC Case Competition)

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This is the presentation from the Thompson Rivers University degree team at the 6th Annual LinkBC Case Competition. They were challenged with solving 10% of BC's projected tourism labour shortage by 2020.

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TRU Degree Team (2012 LinkBC Case Competition)

  1. 1. Chelsea Bauer, Kiera Gonyea, Kathleen Hutfluss, Colin LooseDate Bachelor of Tourism Management
  2. 2. Objective Recruit 10,000 more youth in tourism careers in British Columbia by 2020
  3. 3. Focus3 Key Markets: 3 Key Demographics:Food and Beverage Aboriginal YouthTransportation International Student and New Immigrant YouthEntertainment and Recreation Entertainment and Recreation
  4. 4. Challenges of Tourism Today
  5. 5. AboriginalYouth 2% Recreation and Entertainment
  6. 6. Immigrants andInternationalStudents 4% Food and Beverage
  7. 7. Other BC &Canadian Youth4% Food andBeverage,Recreation &Entertainment,Transportation
  8. 8. Imagery Food and Beverage Recreation and Entertainment Transportation
  9. 9. Partnerships/Stakeholders • go2hr • BC Centre for Ability • BCHA • Aboriginal Tourism • BCFRSA Association of BC • Regional DMOs • WorkBC Centre • Tourism BC Contractors • Scouts Canada • Aboriginal Youth • CTC Ambassadors • CTHRC • National Outdoor • ISEP Leadership School • SWAP • Girl Guides
  10. 10. Budget 2012 Start- Annually Total Cost Over 8 Years up Social Media $ 5,000.00 $ 2,500.00 $ 22,500.00 Travel $ 10,000.00 $ 10,000.00 $ 80,000.00 Advertising & Promotion $ 12,000.00 $ 7,000.00 $ 61,000.00 Training/Programming $ 30,000.00 $ 20,000.00 $ 170,000.00 Progress Reports $ $ 10,000.00 $ 70,000.00 - Total $ 57,000.00 $ 49,500.00 $ 403,500.00
  11. 11. Conclusion
  12. 12. Thank You! Questions?ReferencesBC Stats (2012). Tourism Indicators: Tourism Sector Sees Modern Growth in 2011.go2 (2012). BC Tourism Labour Market Data Gaps Analysis Report.go2 (2012). BC Labour Market StrategyBritish Columbia’s International Education Strategy, 2012Tourism BC (2011). Employees First: The Essential Human Resources Guide for Tourism OperatorsCTHRC (2009). Who’s Working for You? A Demographic Profile of Tourism Sector Employees.CTHRC (2012). The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour MarketsTighten

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