2011 Case Competition: Royal Roads University

667 views

Published on

Case Competition 2011 - submission (degree category) from Royal Roads University.

Published in: Education, Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
667
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Tourism stewardshipEnvironmental
  • 2011 Case Competition: Royal Roads University

    1. 1. Hatley consulting Royal Roads University Sponsors: Tourism VictoriaKristy CameronHaley BuswellDerek EustaceJeet Jani
    2. 2. Vision to 2016To create and maintain a world classparks system that unites communities,governments, and the private sectorin an effort to better deliver the naturalbeauty of British Columbia to its guests
    3. 3. Challenges Missing Skill Sets Complex Network of Stakeholders Predicted Labour Shortage in TourismShiftingVisitorDemographics
    4. 4. Labour ShortagesShortage of 84,000 jobs by 2015 Skills Shortage
    5. 5. Key Recommendations Realigning Recruitment Community Involvement Educational Partnerships Industry Involvement Generate Awareness
    6. 6. Types of Managers: Skill Sets Ethnically Diverse Environmental Tourism Stewardship Skill Set Business Skill Set
    7. 7. Role of Park Rangers Very Important Interpreters Experience CreatorsUnderstanding the New Visitor Environmental Stewardship
    8. 8. Tourism Employee Knowledge Increased Appreciation Develop New Product Strategies Partnerships
    9. 9. Attracting the Right People Go2 Promotions Educational Standards Scholarships Internships
    10. 10. Key Stakeholders Stakeholders Responsibilities/ActionParks BC Out reachEducational Institutes Curriculum developmentIndustry Participation in product developmentCommunities/Aboriginal Intercultural TrainingOther Government Agencies Participation in product developmentDMOs Product developmentGo2 Human Resources Promotional
    11. 11. Project Base Budget Creating Managers $100,000 Professional Development $100,000 Out Reach $150,000 Labour Solutions $50,000 Total per Year $400,000
    12. 12. Concluding StatementsThe Future of Parks is People
    13. 13. References Anderson, T & James, A. (2001). The Politics and Economics of Park Management. Maryland, USA: Rowman & Littlefield Publishers Inc. Eagles, P. & McCools, S. (2000). Tourism in National Parks and Protected Areas. Oxon, UK & Cambridge, USA: CABI Publishing BC Parks. (2011). Reports and Surveys. Retrieved October 24, 2011 from http://www.env.gov.bc.ca/bcparks/research/research.html Statistics Canada. (2011). Population Groups British Columbia. Retrieved October 24, 2011 from http://www.statcan.gc.ca/start- debut-eng.html Go2. (2011). Solutions to the Looming Skills and Labour Shortage. Retrieved October 24, 2011 from http://www.go2hr.ca/BCsTourismbrIndustry/IndustryOverview/Solu tionstotheLoomingSkillsLabourShortage/tabid/504/Default.aspx
    14. 14. Thank you

    ×