Anti-Penguin SEO guide


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Over the last week, there has been one hot discussion in the SEO world: the coming Google update.

It all started with a Matt Cutts' tweet last week to announce Penguin 2.0 and continued in a video explaining what webmasters should expect from Google in the coming months.

Though this video lacks details about the exact algorithms behind the coming changes, it still mentions different issues the web spam team is working on, so there's a lot to digest.

In a nutshell, this video states that

Google Webspam team is "relatively close" to deploying Penguin 2.0.
Penguin 2.0 will have a greater impact compared to Penguin 1.0.
Advertorials will no longer flow PageRank.
Niches that are traditionally more spamy (payday loans, pornography) will see more impact.
Google will identify link spammers and make links from them less effective.
Hacked sites will be detected better. Communication with webmasters of these sites will be improved.
Authorities in specific niches (medicine, traveling) will be detected better. Their content will be ranked higher.
Sites in the grey area that have been attacked by Panda will be checked for additional quality signals to soften the Penguin 2.0 effect for them.
There'll be even fewer cluster search results from one and the same domain.
The web spam team will continue refining host clustering and host crowding issues.
Google will be focused on getting more information on webmasters.
Actions to take

Go through the list above and see where you might be vulnerable.
Read Google Quality Guidelines again and check if you're following them in full.
Download the Anti-Penguin Guide and follow the steps suggested to stay extra-proof against Penguin 2.0.


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Anti-Penguin SEO guide

  1. 1.
  2. 2. The Ultimate Anti-penguin SEO GuideIf Google rankings are what counts for your biz, then most probably youre well aware of Google’s recentPenguin algo updates and how drastically they’ve changed and are still changing Google’s top 10s.Surely, you cant sit still, risking your hard-earned Google ranks and traffic. But theres no need for panic.If you follow these simple tips, your site will be only gaining rankings in post-Penguin Google.Just make sure you’re armed with reliable SEO software and start out your sure-winning Anti-Penguincampaign.Backlink Anchor Text – The 3 TypesPenguin does NOT tolerate hundreds of backlinks with anchors exactly matching your target keywords(especially the commercial terms).Yep, youve been struggling hard to acquire more backlinks with anchors exactly matching your moneykeywords. Now you need to struggle even harder to have your anchors diversified.To quickly have a look at your existing backlink anchors, youve got your SEO PowerSuite at hand.Launch SEO SpyGlass, create a new project for your domain and let the tool collect the data for you,including all of your anchors.2The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.ComIf you find your existing anchors quite uniform, here are the tree types of anchors to focus on whenbuilding new links:
  3. 3. ● Hybrid branded anchors ("Brand name + keyword variations")● Universal anchors ("heres the link", "link", etc.)● Naked URLs ("")Backlink Domain Diversity – The 3 Basic FactorsGetting sitewide backlinks is not so good as it used to be. Be careful now when choosing the backlinkdomains as well as the place your backlinks going to be placed at. Dont forget about:● Domain diversity – basically, its better to have 2 links on 2 different domains, than 4 on 1● Domain IP diversity – check the IPs of the domains you consider as your backlink partners. Ifwebsites are hosted on the same server, its very likely theyll have the same (or similar) IPaddress.● Domain age – an old domain seems to be more credible for search engines, so try to analyzethis factor for your current backlinks – if all of your existing links come from newly registereddomains – thats an alarming sign.But howd you know how diverse your backlink domains currently are? Collecting these data manuallywill take some SEOs weeks of hard and boring work. With SEO PowerSuite at hand, you can collect thebacklink domain-related information in a couple of clicks – all you need is launch your SEO SpyGlass!3The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.ComNow make sure the new links you build maximally diversify your existing backlink profile.
  4. 4. Other Relevant Backlink DataAll in all, when we speak about links, virtually everything matters. Take your time to analyze:● The titles and descriptions of backlink pages● The number of outbound links a backlink page has● The overall backlink domain popularity (Page Rank, Alexa Rank, etc.)And again, SEO PowerSuite is your number one tool to get the most comprehensive data for yourbacklinks. Launch SEO SpyGlass:4The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.ComAll these factor will help you figure out, which of your links may look unnatural and make measureddecisions:1. To remove some of the backlinks, if needed2. To diversify some anchor texts (add more branded anchors, or "naked" URLs)3. To diversify some backlink sources
  5. 5. Okay, what else can you do?Backlinks are the biggest part of the Penguin update, but dont forget some other things that can destroyyour website credibility and rankings:1. Eliminate kyword stuffing and duplicate content issues – use WebSite Auditor to find and fix anyproblem areas on your site.● Eliminate keyword stuffing issues: calculate the ideal keyword density – the one used byyour currently top-ranking competitors. If that technique lets your competitors rank top, than thisis the key to creating what Google sees as relevant and non-spammy content!● Eliminate duplicate content: make sure all of your pages have unique titles and metadescriptions, and use robots.txt file to hide from Googles eyes any types of duplicate pages.5The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.Com2. Keep track of how your and your competitors rankings change - you can use your Rank Trackerfrom SEO PowerSuite.● Keep the closest eye on your rankings to instantly react on any changes in your positions.● Monitor your competitors rankings ups and downs to learn by their mistakes whenever yousee their rankings drop.
  6. 6. 6The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.ComOk, now how about a detailed "SEO after Penguin" checklist to help you make your websites eligibleto all Google criteria? If you follow this simple tips, your site will be only gaining rankings in post-PenguinGoogle."SEO after Penguin" checklist1. Start with analyzing how your websites doing now – analyze your traffic and ranking stats.Tools to use: Rank Tracker and Google Analytics2. Eliminate on-page issues:● Create unique titles and descriptions● Take care of keyword density on your landing pages (do not stuff content withkeywords – they are to be used naturally in the context of your topic)● Fix broken links and server errors
  7. 7. 7The Ultimate Anti-penguin SEO GuideCopyright © 2013 Link-Assistant.Com● Reevaluate internal links (the anchors of your internal links shouldnt be stuffed withkeywords)● Make sure your website contains all of the "classic" parts: a valid XML sitemap, aRobots.txt file, a Privacy Policy, a user-friendly 404 page● Optimize the size of the landing pages – if your pages take too long to download,users are likely to return quickly to the search results page – not a good sign forGoogleTools to use: WebSite Auditor, Google Webmaster Tools, Webpagetest.org3. Improve your backlink profile:● If you have an SEO doing a job for you, request a report on backlinks and usedresources● Run a backlinks check with the SEO SpyGlass tool● Modify links from your own sites, e.g. blogs, updating the anchor texts● Try to eliminate backlinks from the pages with poor linking neighborhood● Create a diverse backlinks profile – get backlinks from various sources – blogs, pressreleases, forums, Q&A sites, video platforms (YouTube, Vimeo), podcast websites,social media sites (Twitter, Facebook, LinkedIn)Tools to use: SEO SpyGlassProtect your website following these proven instructions and advance your optimization processeswith SEO PowerSuite tools.