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Editoracao e design - Layout

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Com textos extraídos do livro Layout : s.m. um arranjo de partes etc. de acordo com um plano, esta aula trata dos princípios básicos do design e sua aplicação à criação publicitária.

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Editoracao e design - Layout

  1. 1. Editoração Eletrônica e Design Gráfico Profa. Amanda Generozoamanda.generozo@aedu.com Publicidade e Propaganda
  2. 2. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOAula 6Layout. Desenvolvimento do grid. Trabalhando sem grid. alinhamento. Arranjo. Escala. Passe partout.JustaposiçãoEmenta:Princípios de layout e design gráfico.Conteúdo programático:A Força Visual dos blocos de leitura na página.A hierarquia visual e o entendimento da mensagem.LAYOUT. Princípios do Design Gráfico.Bibliografia básica:AMBROSE, Gavin. Layout : s.m. um arranjo de partes etc. de acordo com um plano. 1ª ed. PortoAlegre: Bookman, 2009.Bibliografia complementar:Revistas Isto é Dinheiro, Planeta, Meeting & Negócios. 2
  3. 3. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - elementos na página O layout organiza os principais componentes de uma página, texto e imagem, de forma que comuniquem a mensagem com eficácia ao leitor. A capacidade de comunicação de um design é influenciada pela posição do texto e das imagens em relação a outros elementos, como o ponto focal da página, o alinhamento do texto e a maneira como o espaço em branco é tratado. (Gavin Ambrose, 2009) 3
  4. 4. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - elementos na página Uma disposição compacta dos elementos pode dar ao design um ritmo mais frenético, já a inclusão de espaços em branco pode produzir maior tranquilidade. (Gavin Ambrose, 2009) “Alcança-se a perfeição não quando nada precisa ser adicionado, mas quando nada precisa ser removido” Antonie de Saint-Exupéry 4
  5. 5. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - elementos na página 5
  6. 6. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - elementos na página 6
  7. 7. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - elementos na página 7
  8. 8. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOArranjo Os diferentes elementos que compõem um design, especialmente texto e imagem, podem ser tratados como componentes separados, organizados na página com distinções claras entre si. Eles também podem ser articulados para formar uma apresentação fluida. A articulação de imagem e texto é utilizada para controlar o ritmo do design. 8
  9. 9. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOArranjo 9
  10. 10. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - forma e função A forma que o layout de um trabalho assume é guiada pela função do projeto, as ideias e informações que é preciso comunicar, o meio em que isso é feito e o segmento de público. Embora os princípios de layout possam ser utilizados para alcançar um alto grau de criatividade, seu objetivo é funcional: criar um design bem-equilibrado que apresente claramente a mensagem a ser comunicada. 10
  11. 11. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - forma e função 11
  12. 12. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - forma e função 12
  13. 13. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout - forma e função 13
  14. 14. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOApropriação Apropriação é o empréstimo de um estilo, usado tipicamente em outro lugar, como referência para um projeto. Pode ser utilizado simplesmente por razões estéticas, ou ir além, buscando emprestar características que se associam à fonte apropriada. 14
  15. 15. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOApropriação 15
  16. 16. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOCadavre exquis Cadavre exquis é a técnica surrealista que explora o acaso na produção de palavras ou imagens. Esta técnica é utilizada pelos designers, no entanto, os elementos são selecionados ou formados deliberadamente para que sejam compatíveis com a mensagem. 16
  17. 17. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOLayout Uma função-chave do layout é deixar os elementos, especialmente as imagens, realizar as tarefas para as quais foram selecionados. As imagens dão dramaticidade e emoção a um projeto, mas a maneira como elas se comunicam com o receptor depende de como são apresentadas. 17
  18. 18. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOEscala Escala é a terminologia do design que refere-se ao tamanho de imagens e textos. Uma imagem em grande escala domina a página e é o foco de atenção. •  A escala grande demais pode gerar sensação de asfixia. •  Em uma escala muito pequena, informações podem se ignorada ou passar despercebidas. 18
  19. 19. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOEscala 19
  20. 20. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOEscala 20
  21. 21. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOOrientação Orientação refere-se ao plano ou à direção em que os elementos de um design são organizados. Normalmente, textos e imagens são organizados para visualização horizontal, da esquerda para a direita. Outras orientações, como vertical ou diagonal, são utilizadas por razões estéticas e obrigam o leitor a adaptar-se à leitura. Este recurso do design pode estimular o leitor a prestar mais atencão ou pode ter efeito oposto e fazer com que ele perca o interesse. 21
  22. 22. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOOrientação 22
  23. 23. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOOrientação 23
  24. 24. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOPasse partout Historicamente, a terminologia passe partout refere-se ao papel cartão colocado entre a figura e o vidro em uma moldura. Tecnicamente, o termo é aplicado às bordas brancas ou ao espaço em branco em torno dos limites de uma página ou elemento gráfico. 24
  25. 25. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOPasse partout 25
  26. 26. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOJustaposição É o posicionamento deliberado de imagens visualmente contrastantes, lado a lado. No design, a justaposição pode ser utilizada para apresentar duas ou mais ideias a fim de sugerir uma relação entre elas. A justaposição pode implicar em semelhança – demostrando uma conexão entre duas imagens (complementação, consequência, sequência) – ou completa diferença – contraste conceitual. 26
  27. 27. EDITORAÇÃO ELETRÔNICA E DESIGN GRÁFICOJustaposição 27
  28. 28. Publicidade e Propagandaamanda.generozo@aedu.com

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