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In pretty much all of our client engagement opportunities at Lingoport, we quickly arrive at a common discrepancy in how people within organizations view the decision process for internationalization and localization. On the one hand you have a VP or CEO saying, “We must have this product ready for such and such market by year end!” and on the other extreme, you might have an engineer plotting out her decision process based on technical task oriented details – like locale frameworks, database changes and the like. One mindset is event or strategic driven. The other is focusing on the minutia of the process. Neither approach is wrong, but I always feel the client is best served when both mindsets come together.