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In our industry there’s a great deal of well deserved tactical focus on technologies and processes. But remember, new concepts and ideas that evoke emotion move people, numerical evidence of efficiencies and incremental savings are
usually, less persuasive. Chances are if you are reading this magazine, you are well informed about the importance of globalizing products. The people who we work with and make major decisions that affect globalization may not be, or they may suffer a narrow short-term view. This column is an invitation to be a globalization leader in your company. Get
fired up! What’s happening in our world is way cooler than the introduction of the latest iPhone.