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Michelle Ngome – Line 25 Consulting
Navigating The Digital Space
Network with me
• Line 25 Consulting
• Network, Navigate &
Nurture Book
• Networking With Michelle
Podcast
• @Michelle Ngo...
Agenda
CONTENT
MARKETING
&
SOCIAL MEDIA
MARKETING
The Problem
The Solution
Types of Content
• Visuals
• Articles
• Blog Posts
• Books/E-books
• Information/Reference
Guides
• Demos
• Podcasts
• Web...
Repurpose Content
Podcast Blog Post Guide
VideoVisualTestimonial
Before & After Pics
Creating Content
• How can you develop rapport on what makes
your company special?
• How can it help make a buying decisio...
Your Content…
• Leads to better positioning.
• Creates rapport and trust.
• Is education.
• Is a resource.
• Adds VALUE be...
Content Examples
• 8 mistakes to avoid when choosing a _____.
• 5 questions to ask a _______.
• How to find a qualified __...
Content Examples
• How to avoid ripoffs?
• DIY steps.
• The difference between ____ and _____.
• FAQs are your friend!
Social Media Marketing
• The ability to gain traffic
or engagement through
social media sites.
• 92% of SMM is important
t...
Distribution
Facebook
• Visuals; Live stream
• Blog post
• Branded post
• Sponsored content
YouTube
• Micro content; 2-3 minutes
• I want to know
• I want to do
• I want to buy
• I want to go
Instagram
Instagram
Instagram Tips
• Pics and 60 sec video
• Search keywords
• Create a personal hashtag and use industry
hashtags
Platforms
• LinkedIn
• Periscope
• Pinterest
• Snapchat
• Twitter
• Vimeo
Social Media Policy
• Company Culture
• Sustainability
• Legal Protection
• http://socialmediagovernance.com/policies/
Takeaways
• Create content that builds trust and
demonstrates expertise.
• Social media is a distribution channel.
• Stay ...
Resources
• Workhands.us – blue collar LinkedIn
• Jing
• Genius Scan
• Google Keep
• Video Recorder
• Slow Fast Slow – iOS...
Contact
Available for consults, trainings, and speaking:
• (713) 298-5851
• info@line25consulting.com
• http://line25consu...
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Build expo

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  1. 1. Michelle Ngome – Line 25 Consulting Navigating The Digital Space
  2. 2. Network with me • Line 25 Consulting • Network, Navigate & Nurture Book • Networking With Michelle Podcast • @Michelle Ngome
  3. 3. Agenda CONTENT MARKETING & SOCIAL MEDIA MARKETING
  4. 4. The Problem
  5. 5. The Solution
  6. 6. Types of Content • Visuals • Articles • Blog Posts • Books/E-books • Information/Reference Guides • Demos • Podcasts • Webinars • White Papers • Surveys • Testimonials
  7. 7. Repurpose Content Podcast Blog Post Guide VideoVisualTestimonial
  8. 8. Before & After Pics
  9. 9. Creating Content • How can you develop rapport on what makes your company special? • How can it help make a buying decision? • How can you advertise something other than price?
  10. 10. Your Content… • Leads to better positioning. • Creates rapport and trust. • Is education. • Is a resource. • Adds VALUE before pricing.
  11. 11. Content Examples • 8 mistakes to avoid when choosing a _____. • 5 questions to ask a _______. • How to find a qualified ______. • 3 costly mistakes.
  12. 12. Content Examples • How to avoid ripoffs? • DIY steps. • The difference between ____ and _____. • FAQs are your friend!
  13. 13. Social Media Marketing • The ability to gain traffic or engagement through social media sites. • 92% of SMM is important to business. – Social Media Examiner
  14. 14. Distribution
  15. 15. Facebook • Visuals; Live stream • Blog post • Branded post • Sponsored content
  16. 16. YouTube • Micro content; 2-3 minutes • I want to know • I want to do • I want to buy • I want to go
  17. 17. Instagram
  18. 18. Instagram
  19. 19. Instagram Tips • Pics and 60 sec video • Search keywords • Create a personal hashtag and use industry hashtags
  20. 20. Platforms • LinkedIn • Periscope • Pinterest • Snapchat • Twitter • Vimeo
  21. 21. Social Media Policy • Company Culture • Sustainability • Legal Protection • http://socialmediagovernance.com/policies/
  22. 22. Takeaways • Create content that builds trust and demonstrates expertise. • Social media is a distribution channel. • Stay consistent.
  23. 23. Resources • Workhands.us – blue collar LinkedIn • Jing • Genius Scan • Google Keep • Video Recorder • Slow Fast Slow – iOS; Video Speed – Android • VideoPro Camera • Filmic Pro • SocialMediaExaminer.com
  24. 24. Contact Available for consults, trainings, and speaking: • (713) 298-5851 • info@line25consulting.com • http://line25consulting.com or • http://michellengome.com

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