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Ems Sports Lecture T205 Fall 2012


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Ems Sports Lecture T205 Fall 2012

  1. 1. Sports media today:Entertainment, interactivity andpolitics
  2. 2. SPORTS MEDIAMedia system -> PUBLIC conversations about values -> humanrelationships-Technologies -1. What we imagine-Owned-infrastructures is possible for ourselvesthrough which we engagewith content -2. What the world brings to our doorstep.
  3. 3. What is the role of sports in society?Historically: It teaches us who we are. -What values and skills we should have -Where we are from and what group we belong to It is fun; sports entertain us.
  4. 4. What is the role of sports in society?Today: - It still teaches us values, skills and who we belong to - But today, sports are also global and corporate media spectacles
  5. 5. Do not forget: Sports are BIG BUSINESS today.In 2013 a 30 second Superbowl ad will cost 4 million dollars.
  6. 6. Sport is a part of society as both an educational fixtureand an entertainment enterprise. Sport forms part ofhuman and social development; it can contribute to socialcohesion, tolerance and integration and is an effective physical and socio-economic development. As achannel foruniversal language, sport can be a powerful medium forsocial and economic change: it can beutilized to bridge cultural gaps,resolve conflict and educate people inways that very few activities can.
  7. 7. “Sport can educate people in ways that very fewactivities can.”If this is true, what do they teach us: The Good: -Teamwork -Loyalty/Nationalism -Leadership -Integrity The Bad: -Violence (How to go to war) -Racism -Sexism
  8. 8. Media Technology & Sports Because of media, we experience sports live.
  9. 9. Not only are we watching a lot of sports live (a macro-socialendeavor), increasingly, we are interacting more on an inter-personal level as well.
  10. 10. Fantasy Sports Statistics (Taken from Nicky Lewis’ 2010 Summer T101 lecture slides)
  11. 11. Watching sports is now a “two screen experience.”
  12. 12. We are learning from athletes throughinter-personal connections viaTwitter/Facebook “They are golfers. It’s an individual sport and I feel like I know them better than other athletes. Also, it doesn’t seem that they’re just using it for propaganda or to make themselves look better. They’re actually trying to connect with the people watching them.”
  13. 13. “I follow these people solely because they are myfavorite athletes.” “I also follow former athletes or sports analysts (Adam Schefter, Desmond Howard). I follow all of the pro leagues, my favorite teams, and SportsCenter which constantly retweet the best of the athletes tweets anyway.”
  14. 14. Back to our starting point: What do sports teach us today? The good: Leadership Teamwork Integrity Loyalty/Nationalism
  15. 15. Sports open upconversationsabout whichvalues are moreimportant:winning/moneyvs. humanrights/dignity
  16. 16. Ozzie Guillen
  17. 17. The bad:Violence, or how to go to war“O’er the ramparts wewatched, were sogallantly streaming?And the rockets’ redglare, the bombsbursting in air”
  18. 18. Athletes making political protests
  19. 19. Racism
  20. 20. "Its for us to be role models," saidCeltic FC goalkeeper Fraser Forster."There are millions of peoplewatching football worldwide, and itsimportant that we get that pointacross:No matter your religion, nationality orskin color, you all pull on the sameshirt with one common goal”Thousands of fans at stadiumsthroughout the continent andmillions of television viewerswatching from home were given themessage loud and clear.
  21. 21. Sexism
  22. 22. The sports media do not cover women’s sports unless:
  23. 23. Martina Navratolova - tennis Jennie Finch Abby WambachBritney Griner Caster Semenya