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RINK Consulting intro


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RINK Consulting is a full-service market research firm that improves its clients' competitive position by providing critical information for better decision-making. Capabilities include surveys, market assessments, competitive intelligence, interviews, and CustomTrend reports.

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RINK Consulting intro

  1. 1. “ Marketing Intelligence for Business Success” Linda Rink, President 1420 Locust St., Suite 31N, Philadelphia, PA 19102 215-546-5863
  2. 2. Who Is RINK Consulting? <ul><li>Full-service research firm – with a difference </li></ul><ul><li>We provide critical data - about your customers, prospects, industry and competition. </li></ul><ul><li>We combine published sources with customized primary research for more complete information. </li></ul><ul><li>Better information means better decision-making </li></ul>
  3. 3. Who Is RINK Consulting? <ul><li>Diverse clientele </li></ul><ul><ul><li>Manufacturers </li></ul></ul><ul><ul><li>New product design firms </li></ul></ul><ul><ul><li>Ad & PR agencies & their clients </li></ul></ul><ul><ul><li>Non-profits </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul><ul><ul><li>Consulting firms </li></ul></ul>
  4. 4. Who Is Linda Rink? <ul><li>20+ years client-side experience </li></ul><ul><ul><li>Quaker Oats, Seagram, Amtrak, Hunt </li></ul></ul><ul><li>Product management + research </li></ul><ul><li>P&L responsibility </li></ul><ul><li>Extensive new product development </li></ul><ul><ul><li>Pet food, beverages, frozen entrees, office products </li></ul></ul><ul><li>Wharton MBA </li></ul>
  5. 5. How Can We Help You? <ul><li>Understand the marketplace </li></ul><ul><ul><li>Search for opportunities </li></ul></ul><ul><ul><li>Identify best prospects </li></ul></ul><ul><ul><li>Understand customers </li></ul></ul><ul><ul><li>Stay ahead of competition </li></ul></ul><ul><ul><li>Gain insight </li></ul></ul>
  6. 6. <ul><li>Make better decisions </li></ul><ul><ul><li>Fine-tune ideas, concepts </li></ul></ul><ul><ul><li>New product development </li></ul></ul><ul><ul><li>Business plans </li></ul></ul><ul><ul><li>Marketing plans </li></ul></ul><ul><ul><li>Identify potential problems </li></ul></ul>How Can We Help You?
  7. 7. <ul><li>Reduce your risk </li></ul><ul><ul><li>Informed decision-making </li></ul></ul><ul><ul><li>Faster decision-making </li></ul></ul><ul><ul><li>Evaluate opportunities </li></ul></ul><ul><ul><li>Evaluate & quantify risks </li></ul></ul><ul><ul><li>Conserve resources </li></ul></ul>How Can We Help You?
  8. 8. Our Capabilities <ul><li>Business Research </li></ul><ul><ul><li>Competitive information & analysis </li></ul></ul><ul><ul><li>Explore business & consumer trends </li></ul></ul><ul><ul><li>Market assessments </li></ul></ul><ul><ul><li>Identify prospects </li></ul></ul><ul><ul><li>Benchmarking </li></ul></ul><ul><ul><li>Due diligence </li></ul></ul>
  9. 9. Our Capabilities <ul><li>Primary Marketing Research </li></ul><ul><ul><li>Executive interviews </li></ul></ul><ul><ul><li>Surveys (online, phone) </li></ul></ul><ul><ul><li>Focus groups </li></ul></ul><ul><ul><li>Store checks, mystery shopping </li></ul></ul>
  10. 10. Our Capabilities <ul><li>Marketing Consulting </li></ul><ul><ul><li>Business plans </li></ul></ul><ul><ul><li>Marketing plans </li></ul></ul><ul><ul><li>Strategic marketing </li></ul></ul><ul><ul><li>Counsel start-ups </li></ul></ul>
  11. 11. <ul><ul><li>Are you up-to-date with the latest news in your industry? </li></ul></ul><ul><ul><li>Do you know what your competition is up to? </li></ul></ul><ul><ul><li>Are you in sync with the latest product trends ? </li></ul></ul><ul><ul><li>Do you know what’s important to your key customers ? </li></ul></ul><ul><li>It takes time and resources to stay on top of the competitive marketplace. </li></ul><ul><li>Custom Trend ™ reports from RINK Consulting do it for you! </li></ul>
  12. 12. <ul><li>What makes Custom Trend ™ unique? </li></ul><ul><ul><li>Customized: The information you need, when you need it </li></ul></ul><ul><ul><li>Affordable: reliable data at an affordable price </li></ul></ul><ul><ul><li>Timely: information is relevant and actionable </li></ul></ul><ul><li>It takes time and resources to stay on top of the competitive marketplace. </li></ul><ul><li>Custom Trend ™ reports from RINK Consulting do it for you! </li></ul>
  13. 13. How We Work <ul><li>Individual projects </li></ul><ul><li>Multi-phase projects </li></ul><ul><li>On-going assignments </li></ul><ul><li>Your on-call research department </li></ul><ul><li>Contact us: [email_address] </li></ul><ul><li>215-546-5863 </li></ul>