Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why You Need to Re-think Your Local Pet business Marketing


Published on

The pet industry is not only growing, but it's also changing, and it's changing fast! It's no-longer enough to hope that word of mouth will reach potential new clients in your area - your pet business needs to be visible 24/7 and easy to be found online, as well as offline!

I believe that every local pet business owner deserves to know about the same marketing strategies that the big high street pet chains are using to capture leads every day. And, if you sign up for my newsletter - I will share my best marketing tips with you, absolutely free.

Published in: Marketing
  • Be the first to comment

Why You Need to Re-think Your Local Pet business Marketing

  1. 1. Why you need to re-think your Local Pet Business Marketing
  2. 2. There’s Never Been a Better time to be in the Pet Industry than Right Now!
  3. 3. the pet industry is currently a $58B+ industry, with over 45% of households owning a cat and over 56% owning a dog. $58B +
  4. 4. the Baby Boomers = the Original Pet Parents and their love for their pets is the main reason for the market growth to date.... but...
  5. 5. But there are major Changes ahead!
  6. 6. As Baby Boomers are growing older, and take on fewer pets because of smaller income, health issues and smaller homes - their spending pattern will change significantly.
  7. 7. Introducing the New Generation of pet parents
  8. 8. The Gen X and Millennials, are a completely different kettle of fish, and they have very different lifestyles and purchasing habits than the Baby Boomer generation.
  9. 9. They lead busy lives, and are less likely than the older generation to stay loyal to one specific brand.
  10. 10. The Gen X and Millennials grew up with the Internet and they know how to research every purchase. They expect products, services, as well as marketing for themselves and their pets to keep a very high standard.
  11. 11. For them - A dog groomer is perceived as a doggie spa
  12. 12. And a dogwalker is a fur baby nanny
  13. 13. And they expect the marketing they see to be top- notch!
  14. 14. "If you can't even be bothered to set up a good website - how do I know you'll be looking after my pets?" Source: interview with Gen X pet parent
  15. 15. So, how can you effectively reach, and market your local pet biz to these customers?
  16. 16. It's simple. Sign up for my Newsletter & Get My Best Marketing Tips for Local Pet Businesses sent straight to your inbox.
  17. 17. (the Newsletter is totally free ;-)
  18. 18. See you in your inbox soon! - Linda