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Workshop on best practices for web writing, created for nonprofits and presented at the Center for Nonprofit Excellence, Charlottesville, VA. Linda Kolker is a highly experienced copywriter. She teaches documented best practices and shares tips on writing the she used as a direct marketing copywriter.
Linda helps clients create or redesign a website by starting with the marketing and communications plan, assessing the organization, including stakeholders and audiences, creating the structure of the site and mapping content. The project is then given to the designer and programmer for completion.