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User testing presentation

  1. 1. User Testing December 2, 2010 Linda Kolker, Instructor Sponsored by Chamber Business Academy and PVCC Workforce Services
  2. 2. Today’s Agenda (revised) 1. Fundamentals of User Testing 9:05-9:55 am. Break: 5 minutes 9:55-10:00 a.m. 2. Conduct Tests 10:00-11:10 a.m. 3. Class Debrief 11:10-11:50 am. What to Fix/Review Best Practices 4. Instructor Evaluations 11:50-noon Restrooms: Go right—at end of hall Vending machines: Left 2
  3. 3. Who does she think she is? • Expert at web best practices, site usability, writing • Helped launch CD-ROM technology • Wrote book HR Manager’s Guide to Internet, 1996 • Worked on development of scores of business web sites • Worked with UVa Arts & Sciences web team for complete overhaul without changing overall design • In-house training on web best practices • Board, New Media Society of Washington, Charlottesville Business Innovation Council • Grandfather transported technology and built first ice-making factory in Mosul, Iraq 3
  4. 4. The Fundamentals of User Testing 4
  5. 5. “Just sit next to someone and watch them do stuff” -- Dana Chisnell 5
  6. 6. Easiest, most effective & cheapest! You can do it yourself 6
  7. 7. Identify problems Choose Fix process: Problems “Get it “vs. “Key tasks” The test: Tester Facilitator Observer Recruit Debrief Testers Define internal roles: Facilitator Observer 7
  8. 8. Identify problems Choose Fix process: Problems “Get it “vs. “Key tasks” The test: Tester Facilitator Observer Recruit Debrief Testers Define internal roles: Facilitator Observer 8
  9. 9. The “bible” for do-it-yourself testing 9
  10. 10. The springboard Problems with your site 10
  11. 11. What you need  A test plan – “Get it” vs. “key tasks” 11
  12. 12. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test 12
  13. 13. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test  Facilitator 13
  14. 14. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test  Facilitator  Main observer 14
  15. 15. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test  Facilitator  Main observer  Other observers 15
  16. 16. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test  Facilitator  Main observer  Other observers  A place to test 16
  17. 17. What you need  A test plan – “Get it” vs. “key tasks”  Participants – people who will test  Facilitator  Main observer  Other observers  A place to test  A computer  Voice recorder or software (Camtasia is an option) 17
  18. 18. Conduct the tests  Facilitator follows the prepared script 18
  19. 19. Conduct the tests  Facilitator follows the prepared script  Main observer takes notes 19
  20. 20. Conduct the tests  Facilitator follows the prepared script  Main observer takes notes  Facilitator and main observer debrief immediately 20
  21. 21. Practice  Guidelines for using the script (p. 6, handout)  Practice the facilitator script (p. 7 , handout) 21
  22. 22. Conduct the test 22
  23. 23. Conduct the test  Find your sense of humor!! Relax. 23
  24. 24. Conduct the test  Find your sense of humor!! Relax. FACILITATOR  Bookmark your site in “Favorites.” 24
  25. 25. Conduct the test  Find your sense of humor!! Relax. FACILITATOR  Bookmark your site in “Favorites.”  Put Google on the screen. 25
  26. 26. Conduct the test  Find your sense of humor!! Relax. FACILITATOR  Bookmark your site in “Favorites.”  Put Google on the screen.  Start reading the script. At the appropriate point, go to favorites and bring up your screen. 26
  27. 27. Conduct the test  Find your sense of humor!! Relax. FACILITATOR  Bookmark your site in “Favorites.”  Put Google on the screen.  Start reading the script. At the appropriate point, go to favorites and bring up your screen.  Make notes only on what you want to explore with user. 27
  28. 28. Conduct the test  Find your sense of humor!! Relax. FACILITATOR  Bookmark your site in “Favorites.”  Put Google on the screen.  Start reading the script. At the appropriate point, go to favorites and bring up your screen.  Make a note only on what you want to ask user later, for probing (ie: “Chose 2nd link—why?”) 28
  29. 29. Quick debrief after each test 29
  30. 30. BREAK 30
  31. 31. 3… 2…1… test! Learn by trial and error. “Mistakes” are part of the plan! If you need help:  Ask your tester (!)  Refer to handout  Ask instructor 31
  32. 32. 3… 2…1… test! Learn by trial and error. “Mistakes” are part of the plan! Groups of three. An extrovert in each triad, if possible. [You know who you are ;-) ] Choose your facilitator. For first round, should be the most outgoing, extroverted person. Choose your observer and tester. 32
  33. 33. Keep track of the time! Each complete testing session has 30 minutes.  20 minutes for preparation and testing  3-5 minutes for home page  15 minutes for other pages  10 minutes for debrief (for this class only, tester can participate in debrief). 33
  34. 34. 34
  35. 35. Debrief  After multiple sessions, meet with team to identify all problems. They’ll be obvious.  Ask yourself: Will a lot of people experience this problem?  Will it cause a serious problem, or is it just an inconvenience?  List the problems you’re going to fix before the next round of user testing.  Take the worst first. Focus ruthlessly only on the most serious problems, or you’ll never get it done. 35
  36. 36. Discussion of exercise 36
  37. 37. Guidelines on how to fix problems  Follow best practices guidelines (resources are at the end of your handout). BUT  They are ONLY guidelines. You must do what works best for your users and your site! 37
  38. 38. Five Core Questions 1.What is this organization about? 2.What is this web site about? 3.How do I find what I’m looking for? 4.What can I do next? 5.How can I get back to where I was? 38
  39. 39. Communicates the purpose of your business and your site  Tag line that explicitly summarizes what the organization and/or site does  Value proposition clearly stated  Name and logo at top / in upper left corner 39
  40. 40. Navigation Do links take users to content they expect to see? No surprises, please. Does home page provide links to most important (to users) content on the site? On any page, can user tell where they are in relation to entire site? March 2010 40 lindakolker.com 434-984-6619 Best Practices for Your Web Site
  41. 41. Content  Subheads  Bulleted lists  Highlighted keywords  Short paragraphs  The inverted pyramid  A simple writing style  De-fluffed language devoid of marketese. --Jakob Nielsen, Alertbox March 2010 41 lindakolker.com 434-984-6619 Best Practices for Your Web Site
  42. 42. (if enough time) Main take-away? Mandatory: Instructor Evaluations 42

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