SCORE Team Cville: Best Practices For Web

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Basic presentation on web best practices and web usability for Charlottesville SCORE team. Oriented for retired executives who consult with small business and want to better understand what makes a web site a strong marketing medium.

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  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Usability conventions : How it’s done by most sites. Example—here’s how everyone SHOUT OUT: Why do you think this matters? What makes it easy, so people don’t have to think Users get used to concepts and tools Example: Search—enter in a box Box Located at top right of screen, above main navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • From a great book—listed in the last slide What do you think this means? How do you think this applies to your Web site? If it’s hard to use, it conveys a negative impression and people will go to your competitors If it’s easy to use, it can pave the way for a relationship, loyalty, sales and help accomplish your goals Provides the right tools to help people work faster, make fewer mistakes, learn things and enjoy the experience Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Navigation—find your way around site easily from any page Know where you are in relation to rest of site (use of cues) Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Find the main, local, and deep navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
  • SCORE Team Cville: Best Practices For Web

    1. 1. Web Site Best Practices Linda Kolker March 2010
    2. 2. March 2010 Best Practices for Your Web Site
    3. 3. <ul><li>We are creatures of habit, and rely on patterns </li></ul><ul><li>People learn how to use the sites they visit often </li></ul><ul><li>There a strong similarities among sites that make them easy to use </li></ul>People are comfortable with what they already know Best Practices for Your Web Site March 2010
    4. 4. <ul><li>Common courtesy </li></ul><ul><li>Good will </li></ul><ul><li>Considerate of site visitors </li></ul>Best Practices for Your Web Site March 2010
    5. 5. <ul><li>30 seconds to engage or lose </li></ul>“ Don’t make me think!” --Steve Krug Good for your business Best Practices for Your Web Site March 2010
    6. 6. March 2010 Best Practices for Your Web Site Page Layout Convention
    7. 7. Navigation Convention Best Practices for Your Web Site March 2010
    8. 8. Best Practices for Your Web Site March 2010
    9. 9. Best Practices for Your Web Site March 2010
    10. 10. Best Practices for Your Web Site March 2010
    11. 11. <ul><li>Communicates the purpose of your business and your site </li></ul><ul><li>Tag line that explicitly summarizes what the organization and/or site does </li></ul><ul><li>Value proposition clearly stated </li></ul><ul><li>Name and logo at top / in upper left corner </li></ul>3/24/2009 Best Practices for Your Web Site Strategy
    12. 12. 3/24/2009 Best Practices for Your Web Site
    13. 13. 3/24/2009 Best Practices for Your Web Site
    14. 14. 3/24/2009 Best Practices for Your Web Site
    15. 15. Site Structure Best Practices for Your Web Site March 2010
    16. 16. Best Practices for Your Web Site March 2010
    17. 17. <ul><li>Main navigation and local navigation </li></ul><ul><li>Both are available on every page </li></ul><ul><li>Deep navigation on home page </li></ul>Navigation Best Practices for Your Web Site March 2010
    18. 18. Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see Navigation Best Practices for Your Web Site March 2010
    19. 19. Best Practices for Your Web Site March 2010
    20. 20. <ul><li>Design </li></ul><ul><li>Home page is clearly different from other pages, but design is consistent throughout site </li></ul><ul><li>Looks like a recent site, rather than an old, out of date site </li></ul><ul><li>Name & logo are in upper left or across top, tagline at top </li></ul><ul><li>Site wide navigation across top </li></ul><ul><li>Local navigation down left or right side </li></ul>Best Practices for Your Web Site March 2010
    21. 21. Best Practices for Your Web Site March 2010
    22. 22. Best Practices for Your Web Site March 2010
    23. 23. <ul><li>Subheads </li></ul><ul><li>Bulleted lists </li></ul><ul><li>Highlighted keywords </li></ul><ul><li>Short paragraphs </li></ul><ul><li>The inverted pyramid </li></ul><ul><li>A simple writing style </li></ul><ul><li>De-fluffed language devoid of marketese. </li></ul>Content --Jakob Nielsen, Alertbox Best Practices for Your Web Site March 2010
    24. 24. <ul><li>What is this web site about? </li></ul><ul><li>What is this organization about? </li></ul><ul><li>How do I find what I’m looking for? </li></ul><ul><li>What can I do next? </li></ul><ul><li>How can I get back to where I was? </li></ul>Best Practices for Your Web Site March 2010
    25. 25. <ul><li>Are you achieving your goals? </li></ul><ul><li>Is your site easier to use? </li></ul><ul><li>Are people spending more time on your site and returning more frequently? </li></ul>Best Practices for Your Web Site March 2010
    26. 26. <ul><li>Are you achieving your goals? </li></ul><ul><li>Is your site easier to use? User testing </li></ul><ul><li>Are people spending more time on your site and returning more frequently? Site usage statistics – site traffic logs </li></ul>Best Practices for Your Web Site March 2010
    27. 27. <ul><li>Don’t Make Me Think , Steve Krug </li></ul><ul><li>Jakob Nielsen: useit.com/alertbox, also numerous books </li></ul><ul><li>Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements) </li></ul><ul><li>Google Analytics: google.com/analytics </li></ul>Best Practices for Your Web Site March 2010

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