Pvcc best practices for web handout

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Pvcc best practices for web handout

  1. 1. Make Your Web Site Worth Visiting 3/24/2009 Web is interactive People must DO something in order to discover what a web site is about March 2010 Best Practices for Your Web Site 1 March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 2 Charlottesville Regional Chamber of  Commerce 1
  2. 2. Make Your Web Site Worth Visiting 3/24/2009 We are creatures of habit, and rely on patterns to y p save time and energy of constantly learning something new March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 3 We are creatures of habit, and rely on p y patterns to save time and energy of constantly learning something new Most popular web sites have similar patterns People are comfortable with what they already know March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 4 Charlottesville Regional Chamber of  Commerce 2
  3. 3. Make Your Web Site Worth Visiting 3/24/2009 “Don’t make me think!” --Steve Krug Steve 30 seconds to engage or lose March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 5 Good for your business March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 6 Charlottesville Regional Chamber of  Commerce 3
  4. 4. Make Your Web Site Worth Visiting 3/24/2009 1. What is this organization about? 2. What is this web site about? 3. How do I find what I’m looking for? 4. What can I do next? 5. How can I get back to where I was? March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 7 Strategy Communicates the purpose of your business and your site  Tag line that explicitly summarizes what the organization and/or site does  Value proposition clearly stated  Name and logo at top / in upper left corner 3/24/2009 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 8 Charlottesville Regional Chamber of  Commerce 4
  5. 5. Make Your Web Site Worth Visiting 3/24/2009 Should be able to answer the five questions looking at ANY page on the web site Home page ALL other pages 3/24/2009 Best Practices for Your Web Site 9 Site Structure Home  Products Services Product  Product  Service A Service B A B March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 10 Charlottesville Regional Chamber of  Commerce 5
  6. 6. Make Your Web Site Worth Visiting 3/24/2009 Home Industries  About  Contact  Products News Us Served Us Product A Product B March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 11 Navigation Main navigation and local navigation Both are available on every page Deep navigation on home page March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 12 Charlottesville Regional Chamber of  Commerce 6
  7. 7. Make Your Web Site Worth Visiting 3/24/2009 Navigation Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 13 Design Home page is clearly different from other pages, but design is consistent throughout site Looks like a recent site, rather than an old, out of date site Name & logo are in upper left or across top, tagline at top Site wide navigation across top Local navigation down left or right side March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 14 Charlottesville Regional Chamber of  Commerce 7
  8. 8. Make Your Web Site Worth Visiting 3/24/2009 Content  Subheads  Bulleted lists  Highlighted keywords  Short paragraphs  The inverted pyramid  A simple writing style  De-fluffed language devoid of marketese. --Jakob Nielsen, Alertbox March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 15 Measuring Success Are you achieving your goals? Is your site easier to use? Are people spending more time on your site and returning more frequently? March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 16 Charlottesville Regional Chamber of  Commerce 8
  9. 9. Make Your Web Site Worth Visiting 3/24/2009 Resources Don t Don’t Make Me Think Steve Krug Think, Jakob Nielsen: useit.com/alertbox, also numerous books Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements) Google Analytics: google.com/analytics March 2010 Best Practices for Your Web Site lindakolker.com        434‐984‐6619 17 Charlottesville Regional Chamber of  Commerce 9

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