Web Site Best Practices<br />Linda Kolker<br />Marketing Communications & Web Site Usability<br />linda@lindakolker.com   ...
March 2010<br />Best Practices for Your Web Site<br />2<br />Just Who Does She Think She Is?<br /><ul><li>Marketing Consul...
Direct Response Consultant & Copywriter
Helped launch CD-ROM technology
Wrote book HR Manager’s Guide to Internet, 1996
Worked on development of scores of business web sites
Teach
Board, New Media Society of Washington, Charlottesville Business Innovation Council</li></li></ul><li>March 2010<br />Best...
3/24/2009<br />4<br />Best Practices for Your Web Site<br />
5<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
March 2010<br />6<br />Best Practices for Your Web Site<br />
March 2010<br />Best Practices for Your Web Site<br />7<br />Web is interactive<br />People must DO something in order to ...
March 2010<br />8<br />Mostly Based On Conventions:<br />The Things That Most Sites Do<br />Best Practices for Your Web Si...
March 2010<br />Best Practices for Your Web Site<br />9<br />lindakolker.com        434-984-6619<br />
March 2010<br />Best Practices for Your Web Site<br />10<br />
11<br />Navigation Convention<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-66...
Why Best Practices Matter<br />12<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-98...
Why Best Practices Matter<br />We are creatures of habit, and rely on patterns to save time and energy of constantly learn...
Why Best Practices Matter<br />We are creatures of habit, and rely on patterns to save time and energy of constantly learn...
Why Best Practices Matter<br />15<br />We are creatures of habit, and rely on patterns to save time and energy of constant...
16<br />Why Best Practices Matter<br />“Don’t make me think!”<br />--Steve Krug<br />30 seconds to engage or lose<br />Bes...
17<br />Why Best Practices Matter<br />Good for your business<br />Best Practices for Your Web Site<br />March 2010<br />l...
Five Core Questions<br />What is this organization about? <br />What is this web site about?<br />How do I find what I’m l...
A few of the Web’s most-visited sites.<br />What common elements do you see?<br />How well do they answer the five questio...
20<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
21<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
22<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
Communicates the purpose of your business and your site<br />Tag line that explicitly summarizes what the organization and...
3/24/2009<br />24<br />Best Practices for Your Web Site<br />lindakolker.com        434-984-6619<br />
3/24/2009<br />25<br />Best Practices for Your Web Site<br />lindakolker.com        434-984-6619<br />
Should be able to answer the five questions <br />looking at ANY page on the web site<br />Home page<br />ALL other pages<...
3/24/2009<br />27<br />Best Practices for Your Web Site<br />
3/24/2009<br />28<br />Best Practices for Your Web Site<br />
29<br />Best Practices<br />Site Structure<br />Hierarchy with 2 – 5 levels<br />Best Practices for Your Web Site<br />Mar...
Typical Site Sections<br />30<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-66...
Best Practices<br />31<br />Navigation<br />Main navigation and local navigation<br />Both are available on every page<br ...
32<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
33<br />Best Practices<br />Navigation<br />Navigation links are underlined and in a different color<br />When you click o...
34<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
35<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
36<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
Best Practices<br />Design<br />Home page is clearly different from other pages, but design is consistent throughout site<...
38<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
39<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
40<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com        434-984-6619<br />
41<br />Best Practices<br />Content<br />Subheads <br />Bulleted lists <br />Highlighted keywords<br />Short paragraphs <b...
3/24/2009<br />42<br />Best Practices for Your Web Site<br />lindakolker.com        434-984-6619<br />
3/24/2009<br />43<br />Best Practices for Your Web Site<br />
3/24/2009<br />44<br />Best Practices for Your Web Site<br />
3/24/2009<br />45<br />Best Practices for Your Web Site<br />
3/24/2009<br />46<br />Best Practices for Your Web Site<br />
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Best Practices For Web: duplicate

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The absolute basics of good web usability. I inadvertently uploaded this twice, but am leaving this posted in case people land here from Google.

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  • Gimmicks become barrier
  • Logo top leftSearch at top, below title barShopping cart icon at top rightMain navigation at leftDeep navigation on page
  • Navigation—find your way around site easily from any pageKnow where you are in relation to rest of site (use of cues)
  • Find the main, local, and deep navigation
  • Best Practices For Web: duplicate

    1. 1. Web Site Best Practices<br />Linda Kolker<br />Marketing Communications & Web Site Usability<br />linda@lindakolker.com lindakolker.com 434-984-6619<br />
    2. 2. March 2010<br />Best Practices for Your Web Site<br />2<br />Just Who Does She Think She Is?<br /><ul><li>Marketing Consultant
    3. 3. Direct Response Consultant & Copywriter
    4. 4. Helped launch CD-ROM technology
    5. 5. Wrote book HR Manager’s Guide to Internet, 1996
    6. 6. Worked on development of scores of business web sites
    7. 7. Teach
    8. 8. Board, New Media Society of Washington, Charlottesville Business Innovation Council</li></li></ul><li>March 2010<br />Best Practices for Your Web Site<br />3<br />Agenda<br />Introduction<br />Interactivity<br />Conventions<br />Why Best Practices Matter<br />The Mile-high View: Five Core Questions<br />Best Practices<br />Business Strategy<br />Why Focus on sub-pages, too<br />Site Structure<br />Navigation<br />BREAK<br />Site Design<br />Content<br />
    9. 9. 3/24/2009<br />4<br />Best Practices for Your Web Site<br />
    10. 10. 5<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    11. 11. March 2010<br />6<br />Best Practices for Your Web Site<br />
    12. 12. March 2010<br />Best Practices for Your Web Site<br />7<br />Web is interactive<br />People must DO something in order to discover what a web site is about<br />
    13. 13. March 2010<br />8<br />Mostly Based On Conventions:<br />The Things That Most Sites Do<br />Best Practices for Your Web Site<br />lindakolker.com 434-984-6619<br />
    14. 14. March 2010<br />Best Practices for Your Web Site<br />9<br />lindakolker.com 434-984-6619<br />
    15. 15. March 2010<br />Best Practices for Your Web Site<br />10<br />
    16. 16. 11<br />Navigation Convention<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    17. 17. Why Best Practices Matter<br />12<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    18. 18. Why Best Practices Matter<br />We are creatures of habit, and rely on patterns to save time and energy of constantly learning something new<br />13<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    19. 19. Why Best Practices Matter<br />We are creatures of habit, and rely on patterns to save time and energy of constantly learning something new<br />Most popular web sites have similar patterns<br />14<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    20. 20. Why Best Practices Matter<br />15<br />We are creatures of habit, and rely on patterns to save time and energy of constantly learning something new<br />Most popular web sites have similar patterns<br />People are comfortable with what they already know<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    21. 21. 16<br />Why Best Practices Matter<br />“Don’t make me think!”<br />--Steve Krug<br />30 seconds to engage or lose<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    22. 22. 17<br />Why Best Practices Matter<br />Good for your business<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    23. 23. Five Core Questions<br />What is this organization about? <br />What is this web site about?<br />How do I find what I’m looking for?<br />What can I do next?<br />How can I get back to where I was?<br />18<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    24. 24. A few of the Web’s most-visited sites.<br />What common elements do you see?<br />How well do they answer the five questions?<br />19<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    25. 25. 20<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    26. 26. 21<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    27. 27. 22<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    28. 28. Communicates the purpose of your business and your site<br />Tag line that explicitly summarizes what the organization and/or site does<br />Value proposition clearly stated<br />Name and logo at top / in upper left corner<br />3/24/2009<br />23<br />Best Practices for Your Web Site<br />Best Practices<br />Strategy<br />lindakolker.com 434-984-6619<br />
    29. 29. 3/24/2009<br />24<br />Best Practices for Your Web Site<br />lindakolker.com 434-984-6619<br />
    30. 30. 3/24/2009<br />25<br />Best Practices for Your Web Site<br />lindakolker.com 434-984-6619<br />
    31. 31. Should be able to answer the five questions <br />looking at ANY page on the web site<br />Home page<br />ALL other pages<br />3/24/2009<br />26<br />Best Practices for Your Web Site<br />
    32. 32. 3/24/2009<br />27<br />Best Practices for Your Web Site<br />
    33. 33. 3/24/2009<br />28<br />Best Practices for Your Web Site<br />
    34. 34. 29<br />Best Practices<br />Site Structure<br />Hierarchy with 2 – 5 levels<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    35. 35. Typical Site Sections<br />30<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    36. 36. Best Practices<br />31<br />Navigation<br />Main navigation and local navigation<br />Both are available on every page<br />Deep navigation on home page<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    37. 37. 32<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    38. 38. 33<br />Best Practices<br />Navigation<br />Navigation links are underlined and in a different color<br />When you click on a link, you go to content that you expect to see<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    39. 39. 34<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    40. 40. 35<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    41. 41. 36<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    42. 42. Best Practices<br />Design<br />Home page is clearly different from other pages, but design is consistent throughout site<br />Looks like a recent site, rather than an old, out of date site<br />Name & logo are in upper left or across top, tagline at top<br />Site wide navigation across top<br />Local navigation down left or right side <br />37<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    43. 43. 38<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    44. 44. 39<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    45. 45. 40<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    46. 46. 41<br />Best Practices<br />Content<br />Subheads <br />Bulleted lists <br />Highlighted keywords<br />Short paragraphs <br />The inverted pyramid <br />A simple writing style<br />De-fluffed language devoid of marketese. <br />--Jakob Nielsen, Alertbox<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    47. 47. 3/24/2009<br />42<br />Best Practices for Your Web Site<br />lindakolker.com 434-984-6619<br />
    48. 48. 3/24/2009<br />43<br />Best Practices for Your Web Site<br />
    49. 49. 3/24/2009<br />44<br />Best Practices for Your Web Site<br />
    50. 50. 3/24/2009<br />45<br />Best Practices for Your Web Site<br />
    51. 51. 3/24/2009<br />46<br />Best Practices for Your Web Site<br />
    52. 52. 3/24/2009<br />47<br />Best Practices for Your Web Site<br />
    53. 53. 3/24/2009<br />48<br />Best Practices for Your Web Site<br />
    54. 54. Measuring Success<br />Are you achieving your goals?<br />Is your site easier to use? <br />Are people spending more time on your site and returning more frequently? <br />49<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />
    55. 55. Measuring Success<br />Are you achieving your goals?<br />Is your site easier to use? User testing<br />Are people spending more time on your site and returning more frequently? Site usage statistics – site traffic logs<br />50<br />Best Practices for Your Web Site<br />March 2010<br />
    56. 56. Resources<br />Don’t Make Me Think, Steve Krug <br />Jakob Nielsen: useit.com/alertbox, also numerous books<br />Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements)<br />Google Analytics: google.com/analytics<br />51<br />Best Practices for Your Web Site<br />March 2010<br />lindakolker.com 434-984-6619<br />

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