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Best practices for web part 2

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Best practices for web part 2

  1. 1. Web Site Best Practices Part 2 Linda Kolker Marketing Communications & Web Site Usability linda@lindakolker.com lindakolker.com 434-984-6619 March 2010
  2. 2. 1. What is this organization about? 2. What is this web site about? 3. How do I find what I’m looking for? 4. What can I do next? 5. How can I get back to where I was? March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 2
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  9. 9. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 3/24/2009 Best Practices for Your Web Site 9
  10. 10. Strategy Communicates the purpose of your business and your site  Tag line that explicitly summarizes what the organization and/or site does  Value proposition clearly stated  Name and logo at top / in upper left corner 3/24/2009 Best Practices for Your Web Site lindakolker.com 434-984-6619 10
  11. 11. Site Structure Home Products Services Product Product Service A Service B A B March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 11
  12. 12. Home Industries About Contact Products News Us Served Us Product A Product B March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 12
  13. 13. Navigation Main navigation and local navigation Both are available on every page Deep navigation on home page March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 13
  14. 14. Navigation Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 14
  15. 15. Design Home page is clearly different from other pages, but design is consistent throughout site Looks like a recent site, rather than an old, out of date site Name & logo are in upper left or across top, tagline at top Site wide navigation across top Local navigation down left or right side March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 15
  16. 16. Content  Subheads  Bulleted lists  Highlighted keywords  Short paragraphs  The inverted pyramid  A simple writing style  De-fluffed language devoid of marketese. --Jakob Nielsen, Alertbox March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 16
  17. 17. Measuring Success Are you achieving your goals? Is your site easier to use? Are people spending more time on your site and returning more frequently? March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 17
  18. 18. Resources Don’t Make Me Think, Steve Krug Jakob Nielsen: useit.com/alertbox, also numerous books Usability.gov – covers many best practices for web site usability, with supporting research, (though site needs usability improvements) Google Analytics: google.com/analytics March 2010 Best Practices for Your Web Site lindakolker.com 434-984-6619 18

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