Adwords enhanced campaigns what happens in action

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What Google Adwords Campaign will mean in action.
Benefits from Enhanced Campaigns.
For relevant articles please visit www.lindagalaziou.gr

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Adwords enhanced campaigns what happens in action

  1. 1. Google Adwords Enhanced Campaigns What Happens in Action… By Linda Galaziou Google Adwords Qualified Individual 22 Feb 2013
  2. 2. When will this happen? !   Google will implement changes to all accounts in the mid 2013. !   Until then you will have the option to remain to legacy settings or change to enhance campaigns if you like. !   Once you create a new campaign, this will be set as enhanced by default, but you can change it during the creation to legacy settings before you press save.
  3. 3. Can I prevent it now from happening? During the creation of a new campaign, before saving it switch to legacy campaign settings if you don’t wish to have enhanced campaigns enabled yet.
  4. 4. 1. What will you see at first? This Column Will Automatically Be added.
  5. 5. 2. Setting Tab Below the Settings Tab you will see 4 other Tabs added Changes in Devices And Location will Appear as Well
  6. 6. 3. Powerful Bidding A. Separate bidding for mobile devices with full browsers from -100% to +300% You can exclude mobile phones by placing -100% In the bidding section
  7. 7. Powerful Bidding B. Separate Bidding for Different Locations
  8. 8. 4. Smarter Ads Check Device Preference in order to create mobile ads
  9. 9. 5. Ad Extensions Sitelinks - New Features -
  10. 10. Ad extensions offered in Campaign and Adgroup Level This goes for: •  Call extension •  Offer extension •  Sitelinks extension •  App extension
  11. 11. Thank you! !   Enjoy the benefits of Enhanced Campaigns. Get started Now!

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