Google Adwords Enhanced
What Happens in Action…
By Linda Galaziou
Google Adwords Qualified Individual
22 Feb 2013
When will this happen?
! Google will implement changes to all accounts in the
! Until then you will have the option to remain to legacy
settings or change to enhance campaigns if you like.
! Once you create a new campaign, this will be set as
enhanced by default, but you can change it during the
creation to legacy settings before you press save.
Can I prevent it now from happening?
During the creation of a new campaign, before saving it switch
to legacy campaign settings if you don’t wish to have
enhanced campaigns enabled yet.
1. What will you see at first?
2. Setting Tab
Settings Tab you
will see 4 other
Appear as Well
3. Powerful Bidding
Separate bidding for mobile devices with full
browsers from -100% to +300%
You can exclude mobile phones by placing -100%
In the bidding section
Separate Bidding for Different Locations
4. Smarter Ads
Check Device Preference in order to create mobile ads