Ads Settings in Google - Why I See These Ads

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Ads Settings in Google. Discover why you see these ads in Google and learn how to see more relevant ads to your interests.
For relevant articles please visit www.lindagalaziou.gr

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Ads Settings in Google - Why I See These Ads

  1. 1. Ads  Settings   Why  I  see  these  ads  on  GDN?   By  Linda  Galaziou  
  2. 2. Have  you  ever  wondered…   •  Why  you  see  these  ads  while  reading  ar6cles  across  the  web?   •  How  your  favorite  e-­‐shop  found  you  on  Web  while  reading   news?   •  How  the  compe6tors  of  your  brand  found  you  on  Web  and   told  you  that  there  is  50%  off  for  few  days.  Wouldn’t  you  visit   this  website  and  buy  a  similar  product  to  your  brand?  
  3. 3. Factors  that  determine  which   ads  you  will  see  on  GDN   •  Content  of  the  site  (  Google  allows  ads  based  on  contextual   targe6ng:  keywords  and  topics  )   •  Recent  Geographic  Loca6on   •  Google  Plus  and  You  Tube  profile   •  Websites  and  apps  that  are  using  AdSense   •  Types  of  websites  you  visit   •  Mobile  apps  on  your  devices   •  Previous  interac6ons  with  Google  Ads   •  DoubleClick  cookie  on  your  Browser   •  Se#ngs  in  the  Ads  Se#ngs  
  4. 4. What  is  “Ads  Settings”?   •  It  is  a  Google  tool  that  helps  you  control  the  ads  on  Google   and  Google  Ads  Across  the  Web   •  You  can  access  it  here  :  google.com/se#ngs/ads‎  
  5. 5. What  can  you  do  with  Ad   Settings?   •  Discover  why  you  see  these  ads  lately   •  Choose  ads  that  might  be  more  relevant  to  you   •  Block  specific  adver6sers   •  Opt  out  interest  targeted  ads  
  6. 6. Ads  Settings  Interface   Example  of  Ads  Settings  interface  in  incognito  mode    
  7. 7. Changing  your  Ads  Settings     •  Gender  and  Age  can  be  changed  if  you  visit  your  Google   Profile  
  8. 8. Adding  New  Interest   Categories   •  Click  Edit  next  to  Interest  SeWngs  and  add  Interest  Categories   you  like  as  shown  in  the  next  slide   •  Then  type  your  interest  category  in  the  box  and  press  Add  to   add  it  
  9. 9. Adding  New  Interest   Categories  
  10. 10. Deleting  Interest  Categories   •  Click  Edit  next  to  Interest  SeWngs  and  delete  Interest   Categories  by  clicking  the  X  next  to  the  category  as  shown   below.  
  11. 11. Opting  Out  of  Interest-­‐based   Google  ads     •  If  you  select  to  Opt  Out  of  Interest-­‐based  Google  ads  you  will   see  this  message   •  However,  this  is  not  recommended  since  you  might  lose  ads   that  you  are  actually  interested  in   •  Instead,  change  your  ads  seWngs  in  order  to  see  more   relevant  ads  
  12. 12. Hope  you  found  this  presenta6on  helpful...   THANK  YOU!  

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