Finding Riches in Real Estate Niches - RETSO

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Real Estate Tech South Retso Presentation 2011

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Finding Riches in Real Estate Niches - RETSO

  1. 1. Finding Riches in Real Estate Niches <br />@LindaDavis#RETSO<br />
  2. 2. I am not a geek.<br />It is more about good content than it is about technology.<br />
  3. 3. In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. <br />It’s not about being all things to all people, but being a mini-celebrity to the right people. <br />It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.” <br />Steven Van Yoder<br />Get Slightly Famous<br />
  4. 4. The goal: to become “Just slightly famous”<br />
  5. 5. 1. Create a Database<br />www.GaryDavidHall.com<br />
  6. 6. 2. Know Your Numbers<br />Altos Research<br />Real Market Reports<br />Roost on Facebook<br />
  7. 7. Local MLS Statistics<br />Realtor.org<br />
  8. 8. 3. Know Your Market Become the Expert<br />Ledyard, CT<br />
  9. 9. 4. Don’t Be Invisible <br />
  10. 10. Volunteer<br />
  11. 11. 5. Become a Publisher<br />“Everyone is a publisher…. The ease and low cost of publishing via blogs, videos, podcasts, forums, and social networks like Twitter and Facebook mean that businesses can reach their customers directly with relatively little cost.”<br />“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!”<br />Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business<br /> Ann Handley<br />
  12. 12. Become a Publisher<br /> Blogging<br /> Social Media<br /> Location Based Technologies<br />
  13. 13. blog<br />
  14. 14. Posterous<br />
  15. 15. If you can use email, you can blog. Really.<br />
  16. 16.
  17. 17. PosterousFacebook<br />
  18. 18. PosterousFlickr<br />
  19. 19. PosterousTwitter Stream<br />
  20. 20.
  21. 21.
  22. 22. Become a Publisher<br /> Blogging<br /> Social Media<br /> Location Based Technologies<br />
  23. 23. Facebook - Use Good Content. Period. Use links, photos, videos, interesting updates. <br />
  24. 24. Become a Resource<br />
  25. 25. Encourage Community Involvement<br />
  26. 26. Hi Linda,<br /> <br />My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.<br /> <br />I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.<br /> <br />Thanks again!<br />Drew<br />
  27. 27. Become a Publisher<br /> Blogging<br /> Social Media<br /> Location Based Technologies<br />
  28. 28. YelpConnect people with local businesses<br />
  29. 29.
  30. 30. Suggestion: Sign up on Yelp and leave 10 reviews on locations in your niche..<br /> …….Brian Copeland<br />
  31. 31. Foursquare – More than a game<br />Check inBadgesPoints<br />
  32. 32.
  33. 33. Pssst: Despite what the geeks tell you, old fashioned ideas work too. <br />
  34. 34. Resources<br />Riches in Niches<br />How to Make it BIG in a Small Market<br />Susan Friedmann<br />Content Rules:How to Creat Killer Blogs, Podcasts, Ebooks, Webinars (and More) That Engage<br />Customers and Ignite Your Business<br />Ann Handley & C.C. Chapman<br />Get Slightly Famous<br />Steven Van Yoder<br />

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