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Blogging and Social Networking - Greater New Haven Association of Realtors


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Presentation for the Greater New Haven Association of Realtors - March 24, 2011

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Blogging and Social Networking - Greater New Haven Association of Realtors

  1. 1. Blogging and Social Networking<br />
  2. 2. I am not a geek. Social Media, including blogging, is more about content than it is about technology.<br />
  3. 3. The Rules:<br />Anything I say today could be outdated tomorrow.<br />This is a very broad brush of social media<br />3. What I say is mostly my opinion. You can probably do it bigger, better, or different.<br />4. Social Media is not free. It costs TIME.<br />5. You can’t do it all.<br />
  4. 4. In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. <br />It’s not about being all things to all people, but being a mini- celebrity to the right people. <br />It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.” <br />Steven Van Yoder<br />Get Slightly Famous<br />
  5. 5. The goal: To become “Just slightly famous”<br />Do the research<br />Define your niche<br />Become the expert<br />Make yourself very visible<br />Create a database<br />Become a Publisher<br />Build community<br />
  6. 6. Become a Publisher<br />“Everyone is a publisher…. The ease and low cost of publishing via blogs, videos, podcasts, forums, and social networks like Twitter and Facebook mean that businesses can reach their customers directly with relatively little cost.”<br />“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!”<br />Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) That Engage Customers and Ignite Your Business<br /> Ann Handley<br />
  7. 7. Become a Publisher<br /> Blogging<br /> Social Media<br /> Location Based Technologies<br />
  8. 8. Become a Publisher: Blogging<br />Website vs Blog<br />What’s the difference?<br />Website = Static<br />Blog = Dynamic<br />Why does is matter?<br />
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  10. 10. blog<br />
  11. 11. Why blog?<br />Blogging is good for SEO<br />
  12. 12. Why Blog?Why blog?Become the Source for the Media<br />
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  14. 14. Become the Source for the Media<br />Brett EllisChris Griffith<br />
  15. 15. Island’s End Golf Course<br />Long Island 2007<br />Other Reasons to Blog?<br />Blogging opens doors and provides opportunities<br />
  16. 16. Posterous<br />
  17. 17. If you can use email, you can blog. Really.<br />
  18. 18.
  19. 19. PosterousFacebook<br />
  20. 20. PosterousFlickr<br />
  21. 21. PosterousTwitter Stream<br />
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  23. 23.
  24. 24. You can post photos, text, files, and video from your computer, Ipad, or smart phone.<br /><br />
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  27. 27. Creating a Blogging Plan<br />Blog a minimum of once a week<br />Plan regular features<br />Have a “blog ideas” notebook<br />Add photos & video for interest<br />Carry a camera everywhere <br />
  28. 28. Become a Publisher: Social Media<br />
  29. 29.
  30. 30. Facebook Personal Profile??<br />Facebook Fan Page?? Facebook Business Page??<br />Facebook Public Profile??<br />Do you need both? Yup?<br />Ok, maybe.<br />
  31. 31. Facebook Site Governance: Statement of Rights and Responsibilities <br />(updated 8/11/09)<br />Section 4, Point 2 <br />“You will not use your personal profile for your own commercial gain.“<br />
  32. 32. Personal Profile VS Public Profile (Page)<br />Facebook Personal Profile:<br />Strictly for people (not a business or product) to interact with friends and family<br />Any individual can create a profile, just not a commercial business or product<br />A business that opens a profile page is in direct violation of the Facebook Terms of Service and will be disabled<br />Other users become FRIENDS of a Facebook Profile<br />A Facebook Profile can upload pictures, videos, status updates, and can invite people to become friends<br />FacebookPublic Profile (Pages):<br />Designed for businesses, brands, companies, products, and celebrities<br />Other users become FANS by Liking a Facebook Page<br />Can upload pictures, videos, status updates, host a discussion board, display wall posts, and other features<br />Can track metrics like fans, page views, interactions, gender, age, location<br />
  33. 33. Why are Facebook Pages Best for Business?<br />The pages are public, which makes them visible to search engines.<br />
  34. 34. Why are Facebook Pages Best for Business?<br />New content that you create on a page will <br />show up in the newsfeed of fans.<br />
  35. 35. Why are Facebook Pages Best for Business?<br />Facebook provides a page analysis tool<br />
  36. 36. Before you create a page<br />1. Get your personal profile in order.<br />Find friends in your area or niche. <br />3. Become a fan of local pages and participate.<br />4. Take lots of local photos<br />
  37. 37. How to Create a Page!<br />It’s pretty darn easy. Really.<br />Go to<br />2. Select a Business Category.<br />3. Choose a Name. Think carefully about this.<br />Build your page before you make it public. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. <br />
  38. 38. Use Good Content. Period. Use links, photos, videos, interesting updates. <br />Use Good Content. Period. Use links, photos, videos, interesting updates. <br />
  39. 39. Become a Resource<br />
  40. 40. Encourage Community Involvement<br />Encourage Community Involvement<br />
  41. 41. Hi Linda,<br /> <br />My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive.<br /> <br />I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time.<br /> <br />Thanks again!<br />Drew<br />
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  43. 43. Become a Publisher: Location Based Technologies<br />YelpConnect people with local businesses<br />
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  45. 45. Suggestion: Sign up on Yelp and leave 10 reviews on locations in your niche..<br />
  46. 46. Foursquare – More than a game<br />Check inBadgesPoints<br />
  47. 47.
  48. 48. Free Stuff<br />Starbucks“- As mayor of this store, enjoy $1 off a NEW however-you-want-it Frappuccino blended beverage. Any size, any flavor. Offer valid until 6/28.”Mayor of the coffee place.<br />20% off at Radio Shack if you are the mayor and 10% off for just checking in.<br />A church is offering the pastor’s parking spot if you become mayor<br />Buy 1 cheese bread appetizer at Michael Jordans and get 1 free.<br />“.<br />
  49. 49.
  50. 50. Remember.<br />Google Never Forgets.<br />
  51. 51. Tech Tip: Manage your online reputation with Google Alerts.<br />Google Alerts<br />
  52. 52.
  53. 53. Tech Tip: Snagit<br />
  54. 54. Tech Tip: Use Big Huge Labs and get creative. <br />
  55. 55. Seller handbook cover created by Jeff Dowler with Big Huge Labs Magazine Cover<br />
  56. 56.
  57. 57. Tech Tip: Use Picnik for simple photo editing and resizing.<br />
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  59. 59. Tech Tip:<br />
  60. 60.<br />