An introduction to SEO and how bloggers can affect a change in page rank

1. What’s in it for me?
An introduction to
Search Engine
Optimization, Page
Rank, and how Blogs
can help your
business grow using
a Web Page on the
Internet.
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2. Brought to you by your friendly
bloggers at 2 Market 2 Market Your
Dot Com
In today’s extremely competitive world, more
consumers are turning to the Internet to find the
local businesses that they want to use.
If you are in business, if you want customers
to find you, you need to have your own web
page with your own domain name.
But just having a web page is not enough;
you must market your web page so that your
potential customers can find you easily.
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3. Why does my business need a
website?
Help customers find out about you
Attract new customers
Sell more products or services
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4. How do people find my website?
Type your URL directly into the address bar
Click on a link from another website
Use an Internet directory like the Yellow
Pages, Super Pages, City Search, or
Local.com
They search for key words into a search
engine
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5. What is a search engine?
A search engine is a website that is
used by a person that is looking for
information on the Internet.
There are several different popular
search engines on the Internet.
Google is the most popular search
engine.
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6. What is Search Engine
Optimization?
Search Engine Optimization is often
called “SEO.”
SEO is a process taken to help a web
page be found easily by a search engine.
Page rank is one of the most important
factors.
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7. What Is Page Rank?
Page rank is an assessment of value of
a web page that ranges from 0 to 10.
The higher the page rank, the higher
the value. Most web pages have a 0 rank.
Page rank is updated an average of
four times per year.
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8. Page Rank is important
The highest page ranked website is the
first result immediately below the paid
advertisements when a Google search is
performed.
The majority of consumers do business
with one of the results found on the first
page of Google search results.
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9. Who assigns page rank?
Google (The most important rank, therefore
this presentation focuses on Google.)
Alexa
Compete
There may be more……
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10. When is Page Rank assigned?
Page Rank is assigned after Google does a
procedure called “indexing.” It is also called a
“sweep.”
The sweep includes every web page in
existence and takes several days to complete.
Google performs a sweep approximately four
times a year, sometimes more often.
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11. How can my web page get higher
Page Rank?
Make your web page search engine
“friendly.”
Update your web page frequently.
Use good linking strategies.
Use social media.
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12. How can I make my web page
search engine friendly?
Use the most recent HTML code that
Google supports
Use important keywords throughout the
web page and in the right places
Consider hiring a professional that
specializes in designing web pages
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13. How often should web pages be
updated?
Google rewards
web pages that are
updated frequently
and penalizes those
that are not. Ideally
web pages should be
updated at least five
times a month.
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14. What is a link?
A link is a part of a web page, often
highlighted with a different color, and has special
code and attributes that only the Internet “sees.”
A clicked link will send the reader to a
different area of the Internet. That area is called
the “target.”
There are two different “attributes” of links.
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15. Tell me about attributes…
Two “attributes” of links are called
“dofollow” and “nofollow.”
The “dofollow” attribute helps the target
page increase page rank- even if the link
is NEVER clicked.
The “nofollow” attribute has no effect
on the page rank of the target page.
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16. What are good linking strategies?
Use internal links on your web page
Only give out-links to reputable pages.
Make most of them “nofollow” links.
Get back-links to your web page.
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17. What are Internal links?
Internal links are inside a web page
that targets other parts of the same web
page.
Internal links can help make Google
think that your web page is “relevant.”
That is thought to be a good thing.
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18. What are out-links
Out-links are links on your web page that
point to a target web page that has a different
URL.
Out-links can be “follow” or “no follow.”
Giving “follow” out-links to web pages that
Google finds to be “questionable” can result in
your own web page’s page rank being lowered.
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19. What is a “questionable” web
page?
Google will “Questionable”
penalize a web pages
“questionable” web Compete with
page by lowering the Google’s advertising
page rank, and services
lowering the page Appear to be
rank of any other web “spammy” – full of
nothing but ads
page that is giving it
Promote gambling,
“follow” links. pornography, and/or
pills
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20. What are back-links?
Back-links are links that come into your
web page from a different web page.
Back-links can be “nofollow” or
“dofollow.”
“Follow” back-links are a vital part of
page rank.
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21. How can I get back-links to my web
page?
Online directories Text-link
advertising
PPC ads
Organic links from
other web pages
PPV ads
(called context links)
Affiliate Marketing
Reciprocal links
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22. What is social media?
Blogs Linkd In
Facebook Branch Out
Twitter MySpace
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23. What is a blog?
A blog is a type of web page that is designed
to act as a type of journal.
There were 255 million websites on the
Internet in 2010 (according to
http://royal.pingdom.com)
In 2010 there were 152 million blogs on the
Internet. (according to http://royal.pingdom.com)
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24. How can a blog help increase my
business?
You can create a blog of your own that
is specifically about your business or area
of expertise.
A blog can be used as your main
website for your business, and is easy to
maintain and update.
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25. How can other people’s blogs
increase the page rank of my web
page?
Assuming that the other blogs have a
page rank greater than 0, their “follow”
links targeting you web page will help
increase your web page’s page rank.
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26. How can I get those blogs to give
me backlinks?
You can sponsor an article within the
blog by contacting the blogger directly.
.
You can sign up with marketing
agencies.
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27. What kind of backlinks will blogs
provide?
Different bloggers have different
preferences, so you have to do your
homework and ask the individual blogger,
or the advertising agency that represents
the blogger.
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28. But the blog’s back-link does not
look like an ad. That concerns me.
That, my little piggies, is the beauty of
social media. In a context-link the back-
link in a blog is provided as a part of a
natural sentence. It is not supposed to
look like an ad for any one company. It is
supposed to look like a natural part of a
sentence. Even if no one ever sees that
page, the existence of that back-link is
helping to increase the page rank of the
target page.
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29. We are here to help!
We have been professional bloggers for over
four years. Combined we have over twelve years
experience.
We have blogged for many well-known
companies and have learned a lot of the tricks of
the trade
Please consider hiring our consulting
services for your web page marketing needs.
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30. What’s my next step?
For your customized, small business internet marketing and
website marketing campaign, please contact us:
Linda Bradshaw
Linda@2market2marketyour.com
(540) 905-1004
Monday through Friday, 9:00 am – 5:00 pm
Lori Horton
Lori@2market2marketyour.com
(540) 931-6859
Monday through Friday, 1:00 pm – 9:00 pm
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