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ECOMMERCEROUNDTABLEOFDOOOOOM!
WordPress Rhode Island
@wordpresspvd
President, Linchpin
AARONWARE
▸ 15+ Years as a Web Professional
▸ 7ish Years Using WordPress 

(right around WP 2.0)
▸ Lot...
KEEPITCASUAL@wordpresspvdSource
Topics For Tonight
THESEARESUGGESTEDTOPICSNOTREQUIREMENTS
▸ Popular E-Commerce Solutions We All Use
▸ Security
▸ Tracking ...
Various Platforms
POPULARE-COMMERCESOLUTIONS
▸ WordPress (Woo, EDD, Jigo, etc.)
▸ Magento (CE, Enterprise, 1.x vs. 2.x)
▸ ...
Questions To Ask To Determine If The Project Is Right For You
PITCHINGE-COMMERCETOPOTENTIALCLIENTS
If you have the opportu...
YOUCAN’TJUSTOPENAWEBSITEAND
EXPECTPEOPLETOFLOODIN.IFYOU
REALLYWANTTOSUCCEEDYOUHAVE
TOCREATETRAFFIC.
— Joel Anderson, Walma...
Successful E-Commerce Is The Result Of Successful Outreach
THEMOSTSUCCESSFULSTORESARETHEMOSTACTIVE
▸ Targeted Social Media...
Incentivizing Return Customers
PROMOTIONS
▸ Loyalty / Rewards Programs
▸ Newsletters / E-blasts w/ coupon codes
▸ Direct M...
WHOISTHENUMBERONEVOLUMESELLEROF
EYEWEARINTHEWORLD?
— Aaron Ware
Quiz Time!
@wordpresspvd
ESSILOR&

FGXINTERNATIONAL
Answer
▸ FGX and parent company Essilor sell more eyewear units than any other competitor
in th...
UNDERSTANDING&ADAPTINGTO
CONSUMERTRENDS
Analytics & Metrics
@wordpresspvd
Analytics & Metrics
UNDERSTANDINGYOURCUSTOMERSTHROUGHANALYTICS
▸ Sales numbers (obviously)
▸ Who is their number one custo...
CUSTOMERPULSE
Understanding What Works
@wordpresspvd
The Best Customer To Land Is The One You Already Have
CUSTOMERSATISFACTION
▸ How are customers responding to the e-commerc...
THANKSFORCOMINGANDSEE
YOUATTHENEXTMEETUP!
@wordpresspvd
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WordPress RI Meetup: E-Commerce Roundtable of Doom!

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WordPress RI March 2016 Meetup - Linchpin president Aaron Ware led a roundtable discussion about e-commerce, covering everything from various popular platforms to how to best engage current and new customers for optimal sales.

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WordPress RI Meetup: E-Commerce Roundtable of Doom!

  1. 1. ECOMMERCEROUNDTABLEOFDOOOOOM! WordPress Rhode Island @wordpresspvd
  2. 2. President, Linchpin AARONWARE ▸ 15+ Years as a Web Professional ▸ 7ish Years Using WordPress 
 (right around WP 2.0) ▸ Lots of E-Commerce Experience
  3. 3. KEEPITCASUAL@wordpresspvdSource
  4. 4. Topics For Tonight THESEARESUGGESTEDTOPICSNOTREQUIREMENTS ▸ Popular E-Commerce Solutions We All Use ▸ Security ▸ Tracking and Conversion ▸ Promotions ▸ Determine If a Project is Right For You (too big or too small) @wordpresspvd
  5. 5. Various Platforms POPULARE-COMMERCESOLUTIONS ▸ WordPress (Woo, EDD, Jigo, etc.) ▸ Magento (CE, Enterprise, 1.x vs. 2.x) ▸ SAAS (Shopify, Big Commerce, Amazon Market Place) ▸ Drupal (uber cart) @wordpresspvd
  6. 6. Questions To Ask To Determine If The Project Is Right For You PITCHINGE-COMMERCETOPOTENTIALCLIENTS If you have the opportunity to work on an e-commerce project, below are some quick questions for your potential client: ▸ Is PCI Compliance required? ▸ How is the client handling fulfillment? ▸ Can the client handle more volume? ▸ Are there any requirements for custom or prebuilt integrations? (Enterprise Resource Planning, Point of Sale, Custom exports) @wordpresspvd
  7. 7. YOUCAN’TJUSTOPENAWEBSITEAND EXPECTPEOPLETOFLOODIN.IFYOU REALLYWANTTOSUCCEEDYOUHAVE TOCREATETRAFFIC. — Joel Anderson, Walmart CEO @wordpresspvdSource
  8. 8. Successful E-Commerce Is The Result Of Successful Outreach THEMOSTSUCCESSFULSTORESARETHEMOSTACTIVE ▸ Targeted Social Media (Pick a platform that works for the audience) ▸ Blogging (and I mean actually doing it) ▸ Organic Search (Local listings if brick/click and mortar) ▸ Paid Placement (When warranted) ▸ Creative Campaigns to Get People’s Attention ▸ Promotions! Promotions! PROMOTIONS! @wordpresspvd
  9. 9. Incentivizing Return Customers PROMOTIONS ▸ Loyalty / Rewards Programs ▸ Newsletters / E-blasts w/ coupon codes ▸ Direct Mailers (this is very audience specific) ▸ Customer Segmentation Promotions ▸ Social Promotions. Great during Black Fridays, Cyber Mondays and last minute shoppers ▸ A/B Testing in conjunction w/ analytics and conversion tracking @wordpresspvd
  10. 10. WHOISTHENUMBERONEVOLUMESELLEROF EYEWEARINTHEWORLD? — Aaron Ware Quiz Time! @wordpresspvd
  11. 11. ESSILOR&
 FGXINTERNATIONAL Answer ▸ FGX and parent company Essilor sell more eyewear units than any other competitor in the world. @wordpresspvd
  12. 12. UNDERSTANDING&ADAPTINGTO CONSUMERTRENDS Analytics & Metrics @wordpresspvd
  13. 13. Analytics & Metrics UNDERSTANDINGYOURCUSTOMERSTHROUGHANALYTICS ▸ Sales numbers (obviously) ▸ Who is their number one customer? ▸ What do they know about them? ▸ What are their peak sales times, hours, days, months or season? ▸ Cart Abandonment ▸ Returns/RMAs ▸ Conversion, Conversion, CONVERSION @wordpresspvd
  14. 14. CUSTOMERPULSE Understanding What Works @wordpresspvd
  15. 15. The Best Customer To Land Is The One You Already Have CUSTOMERSATISFACTION ▸ How are customers responding to the e-commerce experience? ▸ Site Reviews ▸ Product Reviews ▸ Surveys @wordpresspvd
  16. 16. THANKSFORCOMINGANDSEE YOUATTHENEXTMEETUP! @wordpresspvd

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