Qr codes quiet revolution or quite redundant

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In a recent post called “QR Codes: Quiet Revolution or Quite Redundant?” I posed the question “QR Codes: Here To Stay or Fade Away?”. It seems that the consensus is on the “here to stay” (enhance and evolve). My post described 10 use cases of QR codes and asked for your examples.
The SlideShare material includes all the references from the original post plus 5 bonus examples and reference links. Check it out and provide your feedback.

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Qr codes quiet revolution or quite redundant

  1. 1. 1/30/2015 QR Codes: Quiet Revolution or Quite Redundant? Lina Arseneault
  2. 2. 1/30/2015 10 QR Code Applications & Bonus Material As referenced in Café Lina Blog post http://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/
  3. 3. 1/30/2015 La révolution tranquille (Quiet Revolution) O 1960s period of intense change in the province of Québec O Characterized by the rapid secularization of society, the creation of a welfare state (État- providence) and a re- alignment of politics O These changes ultimately shaped a distinct National Identity 3
  4. 4. 1/30/2015 Here To Stay or Fade Away? OWill QR codes have their own digital “Quiet Revolution” or will they fade into oblivion because they lack purpose, identity and a sense of belonging? 4
  5. 5. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 5
  6. 6. 1/30/20151/30/2015 6 http://bcove.me/5rgq0eci
  7. 7. 1/30/2015 QR Code Basics O QR (Quick Response) code is a two dimensional bar code originally designed for the automotive industry O Allow its contents to be decoded at high speed O QR code reader required on your mobile phone O When you see a QR code in traditional media placements such as magazines or billboards O Take a picture of it with your phone’s camera and you’ll be directed to the embedded information of that code O Programmed destination could be a website, video, text message or telephone number O Easy to create (using a QR generator application) and then embed into the physical world O With a minimal cost to entry, the possibilities for uses abound 7
  8. 8. 1/30/2015 3 Easy Steps 1. Select your QR reader app 2. Once activated, point at QR code (as if you were taking a picture) 3. App will auto-read the code and redirect you to its programmed location 8
  9. 9. 1/30/2015 10 QR Code Applications As referenced in Café Lina Blog post http://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/
  10. 10. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 10
  11. 11. 1/30/2015 California Department of Motor Vehicles 11 O Easy access to online reservation system O No need to call, remember or type in a URL
  12. 12. 1/30/2015 California Department of Motor Vehicles 12
  13. 13. 1/30/2015 Drawbacks O Text heavy: not designed as a mobile site O Drill down steps O Requires expanding and typing 13
  14. 14. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 14
  15. 15. 1/30/2015 15 $xxxx __ _______ _______ _______ post-card mailer
  16. 16. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 16
  17. 17. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 17
  18. 18. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 18
  19. 19. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 19
  20. 20. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 20
  21. 21. 1/30/2015 The World’s Best Digital Marketing Campaigns O In the following tweet, Jeff Bullas references a post by Mark Schaefer who in turn introduces a brilliant SharePoint presentation by Gregory Pouy (gregfromparis): http://t.co/HouREJLF O Specific to QR codes, check out the 2nd and 3rd case studies featured in Gregory’s material 21
  22. 22. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 22 http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/
  23. 23. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 23 http://www.businessesgrow.com/2011/11/30/the-worlds-best-digital-marketing-campaigns/
  24. 24. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 24
  25. 25. 1/30/2015 Bonus Material Additional Examples & References
  26. 26. 1/30/2015 HP Pavilion – San Jose, California, December 3rd 2011 26
  27. 27. 1/30/2015 HP Pavilion 27
  28. 28. 1/30/2015 … Unlike California DMV O Designed for mobile reading (not too text heavy) O One step call to action O Interaction with fans 28
  29. 29. 1/30/2015 Designer QR codes from Paris O QRArt Form O The activation of print through the themes of art and dance O Designers across the world have modified these codes to provide a visual and interactive experience O Check them out at ineoscan.com 29
  30. 30. 1/30/2015 Changing Libraries O QR code library card O Easily find and borrow hard copy and / or digital version of a book O QR code + PIN = verified identity O Promote books or events 30 http://www.slideshare.net/cawa/qr-codes-5812505
  31. 31. 1/30/2015O Read the article 31
  32. 32. 1/30/2015 Subcribe to the QRazy Times 32 http://paper.li/myweb2learn/1296177680
  33. 33. 1/30/2015 More Info 33
  34. 34. 1/30/2015 www.corporate-eye.com/blog O QR Code Scanning Skyrockets up 4549 Percent in Q1 2011 O http://www.corporate-eye.com/blog/2011/05/qr-code-scanning-skyrockets-up-4549- percent-in-q1-2011/ O Use QR Codes so You Don't Get Thrown Away After Tradeshows O http://www.marketingprofs.com/articles/2011/6585/use-qr-codes-so-you-dont-get-thrown- away-after-tradeshows#ixzz1gdTUfXMK O What Do Consumers Want When They Scan QR Codes? O http://www.corporate-eye.com/blog/2011/05/what-do-consumers-want-when-they-scan- qr-codes/ O QR Code Consumer Scanning is on the Rise O http://www.corporate-eye.com/blog/2011/08/qr-code-consumer-scanning-is-on-the-rise/ O Brands Create Unique Print Ads with QR Codes O http://www.corporate-eye.com/blog/2011/11/brands-create-unique-print-ads-with-qr- codes/ O Brands Increase Mobile Marketing Spending with a Local Focus O http://www.corporate-eye.com/blog/2011/11/brands-increase-mobile-marketing-spending- with-a-local-focus/ 34
  35. 35. 1/30/2015 10 QR Code Applications & Bonus Material As referenced in Café Lina Blog post http://cafelina.me/2011/12/01/qr-codes-quiet- revolution-or-quite-redundant/
  36. 36. 1/30/2015 O About CaféLina and Lina: http://cafelina.me/about/ O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.com O LinkedIn: www.linkedin.com/in/linaarseneault O Slideshare: http://www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on Flickr Scan to find this presentation online
  37. 37. 1/30/2015 Lina’s Social Reach O When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneault O Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score. O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 37

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