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4TH GROUP ACTIVITY:

NEW PROCESSES/NEW PROFITS
NEW PROCESSES / NEW PROFITS


 NEW CUSTOMER DELIGHT
 INCREASING GROSS PROFIT
 BETTER PRODUCT QUALITY
 FASTER TURN-AROUND TIME
NEW CUSTOMER DELIGHT


 STEPPING UP BRAND FROM
  JUST HEALTHY TO HIP AND
  CLASSY.
 EXPAND PRODUCT LINES – new
  flavored yogurt line (COLOR THE
  HAT?), waffles, cakes, crepes
 MAKE PRODUCT EXTENSIONS –
  yogurt shakes, yogurt smoothies
NEW CUSTOMER DELIGHT
 WHITE HAT TOP – introduce fruit
  with yogurt; aside from yogurt with
  toppings.
 PRODUCT OR FRUIT VALUE SPIEL
  FROM SELLING STAFF


 PUT FRUIT VALUE INFORMATION
  ON THE CUPS (a la Fruitas)
INCREASING GROSS PROFIT
 OPEN MORE BRANCHES


 MORE SITTING CAPACITY


 Consider FMCG (Brand Extension)


   Packaged Frozen Yogurt

   WhiteHatYogurt-filled Crepe with fruits
INCREASING GROSS PROFIT

 MINIMIZE OR ELIMINATE
  CELEBRITY ENDORSERS.


 REDUCE PRODUCTION LAY-OUT
  SPACE AND INSTEAD INCREASE
  SITTING CAPACITY.


 EXPAND DELIVERY AND MARKET
  TO PARTY CARTS without pulling
  the brand down
BETTER PRODUCT QUALITY



                     CHANGE THEME COLOR MORE
                      STIMULATING TO APPETITE


Blue Color Fact: Of all the colors in the
spectrum, blue is an appetite
suppressant. Weight loss plans
suggest putting your food on a
blue plate.
BETTER PRODUCT QUALITY

 ENSURE QUALITY BY HAVING A
  CENTRALIZED INVENTORY
 SYSTEM


 ANTICIPATE MACHINE
 BREAKDOWN AND PROVIDE
 QUICK RESPONSE AND
 MAINTENANCE PROGRAMS.
FASTER TURN-AROUND TIME
 HALF-COOKED
  INGREDIENTS, PRE-
  MEASURED, PRE-PACKED
 READY TO COOK/SERVE.


 ALLOW CUSTOMERS TO FILL IN
 THEIR OWN ORDER FORMS.


 ASSEMBLY LINE TYPE
 KITCHENS.
FASTER TURN-AROUND TIME


 MAKE FOR FASTER QUEUE BY
  HELPING CUSTOMERS DECIDE
 ON THEIR ORDER - providing
 posters for toppings that are
 compatible; suggestions for
 healthy options (LOW SUGAR,
 LOW PURINES, etc.)
ACTIVITY NO. 4


MARK BACALLA
LIN CASTRENCE
STEPHENE CONDINO
JUN GALAMGAM
LOEWEN KHO

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4th activity

  • 1. 4TH GROUP ACTIVITY: NEW PROCESSES/NEW PROFITS
  • 2. NEW PROCESSES / NEW PROFITS NEW CUSTOMER DELIGHT INCREASING GROSS PROFIT BETTER PRODUCT QUALITY FASTER TURN-AROUND TIME
  • 3. NEW CUSTOMER DELIGHT  STEPPING UP BRAND FROM JUST HEALTHY TO HIP AND CLASSY.  EXPAND PRODUCT LINES – new flavored yogurt line (COLOR THE HAT?), waffles, cakes, crepes  MAKE PRODUCT EXTENSIONS – yogurt shakes, yogurt smoothies
  • 4. NEW CUSTOMER DELIGHT  WHITE HAT TOP – introduce fruit with yogurt; aside from yogurt with toppings.  PRODUCT OR FRUIT VALUE SPIEL FROM SELLING STAFF  PUT FRUIT VALUE INFORMATION ON THE CUPS (a la Fruitas)
  • 5. INCREASING GROSS PROFIT  OPEN MORE BRANCHES  MORE SITTING CAPACITY  Consider FMCG (Brand Extension)  Packaged Frozen Yogurt  WhiteHatYogurt-filled Crepe with fruits
  • 6. INCREASING GROSS PROFIT  MINIMIZE OR ELIMINATE CELEBRITY ENDORSERS.  REDUCE PRODUCTION LAY-OUT SPACE AND INSTEAD INCREASE SITTING CAPACITY.  EXPAND DELIVERY AND MARKET TO PARTY CARTS without pulling the brand down
  • 7. BETTER PRODUCT QUALITY  CHANGE THEME COLOR MORE STIMULATING TO APPETITE Blue Color Fact: Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate.
  • 8. BETTER PRODUCT QUALITY  ENSURE QUALITY BY HAVING A CENTRALIZED INVENTORY SYSTEM  ANTICIPATE MACHINE BREAKDOWN AND PROVIDE QUICK RESPONSE AND MAINTENANCE PROGRAMS.
  • 9. FASTER TURN-AROUND TIME  HALF-COOKED INGREDIENTS, PRE- MEASURED, PRE-PACKED READY TO COOK/SERVE.  ALLOW CUSTOMERS TO FILL IN THEIR OWN ORDER FORMS.  ASSEMBLY LINE TYPE KITCHENS.
  • 10. FASTER TURN-AROUND TIME  MAKE FOR FASTER QUEUE BY HELPING CUSTOMERS DECIDE ON THEIR ORDER - providing posters for toppings that are compatible; suggestions for healthy options (LOW SUGAR, LOW PURINES, etc.)
  • 11. ACTIVITY NO. 4 MARK BACALLA LIN CASTRENCE STEPHENE CONDINO JUN GALAMGAM LOEWEN KHO

Editor's Notes

  1. Innovation and new-processes are categorized into 4…
  2. Brand – Do not just rely on being just another yogurt shop, become a real brand like starbucksProduct Lines – for better customer experience, giving them choice on what to getWhiteHat may be known now as just a yogurt brand; but just like McDonalds who were known as Burger by the parking lot then, so can WhiteHat be..
  3. White Hat Top – Consistent with extending product llines and offering better “experience”, have another offering where the Base is the fruit topped with yogurt.
  4. Open more branches for better market share and reach; albeit expansion shouldn’t be too fast.FMCG – Either as WhiteHat or WhiteHat Yogurt Stick (A Sub-Brand)In groceries and 711, Yogurt can be pre-packed and sold there (Packaged Frozen Yogurt)WhiteHat Yogurt-filled cupcakes and party cakes.