2. NEW PROCESSES / NEW PROFITS
NEW CUSTOMER DELIGHT
INCREASING GROSS PROFIT
BETTER PRODUCT QUALITY
FASTER TURN-AROUND TIME
3. NEW CUSTOMER DELIGHT
STEPPING UP BRAND FROM
JUST HEALTHY TO HIP AND
CLASSY.
EXPAND PRODUCT LINES – new
flavored yogurt line (COLOR THE
HAT?), waffles, cakes, crepes
MAKE PRODUCT EXTENSIONS –
yogurt shakes, yogurt smoothies
4. NEW CUSTOMER DELIGHT
WHITE HAT TOP – introduce fruit
with yogurt; aside from yogurt with
toppings.
PRODUCT OR FRUIT VALUE SPIEL
FROM SELLING STAFF
PUT FRUIT VALUE INFORMATION
ON THE CUPS (a la Fruitas)
5. INCREASING GROSS PROFIT
OPEN MORE BRANCHES
MORE SITTING CAPACITY
Consider FMCG (Brand Extension)
Packaged Frozen Yogurt
WhiteHatYogurt-filled Crepe with fruits
6. INCREASING GROSS PROFIT
MINIMIZE OR ELIMINATE
CELEBRITY ENDORSERS.
REDUCE PRODUCTION LAY-OUT
SPACE AND INSTEAD INCREASE
SITTING CAPACITY.
EXPAND DELIVERY AND MARKET
TO PARTY CARTS without pulling
the brand down
7. BETTER PRODUCT QUALITY
CHANGE THEME COLOR MORE
STIMULATING TO APPETITE
Blue Color Fact: Of all the colors in the
spectrum, blue is an appetite
suppressant. Weight loss plans
suggest putting your food on a
blue plate.
8. BETTER PRODUCT QUALITY
ENSURE QUALITY BY HAVING A
CENTRALIZED INVENTORY
SYSTEM
ANTICIPATE MACHINE
BREAKDOWN AND PROVIDE
QUICK RESPONSE AND
MAINTENANCE PROGRAMS.
9. FASTER TURN-AROUND TIME
HALF-COOKED
INGREDIENTS, PRE-
MEASURED, PRE-PACKED
READY TO COOK/SERVE.
ALLOW CUSTOMERS TO FILL IN
THEIR OWN ORDER FORMS.
ASSEMBLY LINE TYPE
KITCHENS.
10. FASTER TURN-AROUND TIME
MAKE FOR FASTER QUEUE BY
HELPING CUSTOMERS DECIDE
ON THEIR ORDER - providing
posters for toppings that are
compatible; suggestions for
healthy options (LOW SUGAR,
LOW PURINES, etc.)
11. ACTIVITY NO. 4
MARK BACALLA
LIN CASTRENCE
STEPHENE CONDINO
JUN GALAMGAM
LOEWEN KHO
Editor's Notes
Innovation and new-processes are categorized into 4…
Brand – Do not just rely on being just another yogurt shop, become a real brand like starbucksProduct Lines – for better customer experience, giving them choice on what to getWhiteHat may be known now as just a yogurt brand; but just like McDonalds who were known as Burger by the parking lot then, so can WhiteHat be..
White Hat Top – Consistent with extending product llines and offering better “experience”, have another offering where the Base is the fruit topped with yogurt.
Open more branches for better market share and reach; albeit expansion shouldn’t be too fast.FMCG – Either as WhiteHat or WhiteHat Yogurt Stick (A Sub-Brand)In groceries and 711, Yogurt can be pre-packed and sold there (Packaged Frozen Yogurt)WhiteHat Yogurt-filled cupcakes and party cakes.