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Growth hacking doesn't stop at Design

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Growth hacking doesn't stop at Design

  1. 1. Growth hacking doesn't stop at Design <br>Notes from Israeli conference (November 2014) - By Limor Poran<br>
  2. 2. Some of the Speakers: <br>@IrisShoor, @NeilPatel , @Dan-yaShwartz, @Shaulolmert<br>
  3. 3. Find your right KPI <br>Focus on one goal at a time<br>
  4. 4. Growth hacking Strategies: <br>1. 1) Integration – use others platforms to get their user base <br>2. 2) Work emails <br>3. 3) Embeds <br>4. 4) &quot;Powered by&quot; <br>5. 5) Free Stuff <br>
  5. 5. How to optimize each strategy - Integration <br>1. Make your product better <br>2. Measure your conversion and revenue <br>3. Ask users about integration <br>4. Make your partner pages awesome <br>5. Discover valuable integration <br>
  6. 6. How to optimize each strategy - email work <br>1. Optimize on-boarding <br>2. Show people how they should follow <br>3. Utilize innovation during on-boarding <br>4. Measure # of people in every company <br>5. Discover the engaging interactions<br>
  7. 7. How to optimize each strategy - Embeds <br>1. Why should people embed <br>2. Make it easy as possible to embed <br>3. Track how well your embeds convert <br>4. Test relevant call 2 action <br>5. Optimize for search but don’t obsess<br>
  8. 8. How to optimize each strategy - &quot;Powered by&quot; <br>1. What are you powering? <br>2. Test the copy of your call 2 action <br>3. Test and optimize your landing pages <br>4. Track views, clicks, conversations, LTV <br>5. Measure individual effectiveness<br>
  9. 9. How to optimize each strategy - Free stuff <br>• Map to customer decision making <br>• Think about what you can repurpose <br>• Educate your prospects <br>• Test your ideas minimally  <br>• Measure<br>
  10. 10. Don’t copy – be inspired<br><br>Look for the essence not a symptom<br>Find your original voice<br>
  11. 11. Places to post your statup <br>1. Guest Postingrepublishing the smart way <br>2. SEO based content marketing  <br>3. Newsletters <br>
  12. 12. Places to post your statup <br>1. Guest Postingrepublishing the smart way <br>2. SEO based content marketing  <br>3. Newsletters <br>
  13. 13. @limorporan<br>

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