RebelMouse for Brands
#RebelWebinar
Stephanie Bagley, Director of Partnerships
@StephBags, @RebelMouse
What is RebelMouse?
• Real-Time Social Publishing
• Powerful Curation and Editorial Tools
• Native Social Ads
RebelMouse Case Studies
A Real Time, Turn Key Publishing Platform
• Social Publishing Platform – add a social layer to your CMS
• Aggregate and cu...
Background
A Team from HuffPost, CNN, VaynerMedia
Founder, Paul Berry was CTO of HuffPost
 Ran Product, Design and Engine...
Board of Directors
All-Star Investors & Board
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nichol...
Top Publishers & Editors Love RebelMouse!
And so do awesome brands, TV & sports teams!
Visual, Social Experiences for Brands
Visual, Social Experiences for Brands
#Protip: Use RebelMouse for brand contests
Sports Teams Foster Social Hub For Fans
Engaging Experiences for Social TV
Engaging Experiences for Social TV
#Protip: Freeze a call to action in the main splash!
Social TV & Exclusive Access
Capture The Conversation On Your Website
#Protip: Post
a teaser on
your front
page
Highlight & Keep Your Best Content
Embed RebelMouse Anywhere!
• Embed code (a single line of code!) adapts in any CMS, which
allows you to easily add RebelMo...
Increase Engagement, Recirculation & Track
Performance
“Time spent is TWICE site Average [for RebelMouse page on
his site]...
Use Cases: Solutions to Core Problems
• Updating websites with fresh content can be time-
consuming and costly
• Integrati...
Easily Customizable
• Several layouts to select
• Add a custom theme
• Easily adjust CSS so
embed matches your
site’s look...
Create Teaser Modules
• Easily create sidebar modules to
showcase social content
• Generate code via Embed tab
Rebel Alerts: Email Made Easy
• Daily emails of any RebelMouse
page activity
• Encourage people to subscribe
• Integrate M...
Where My Money At??
Online Ads These Days…
THE PROBLEM:
Traditional ad campaigns can take months to plan.
Then you sit and wait.
You are more ...
Welcome, RebelAds
• RebelAds offer a significant change to traditional advertising
online.
• In buzzword-y jargon, RebelAd...
These Ads Can Run in Premium Placements
Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
Early Example: RebelAd on USA
Turning social content into ads
allows for a better experience than
seeing the same ads over...
First Steps
• Sign up for a RebelMouse page, and start experimenting.
• Add all of your social feeds via the CONTENT & FEE...
Questions?
Contact: early@rebelmouse.com
@RebelMouse
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Rebel mouse for_brands_webinar

  1. 1. RebelMouse for Brands #RebelWebinar Stephanie Bagley, Director of Partnerships @StephBags, @RebelMouse
  2. 2. What is RebelMouse? • Real-Time Social Publishing • Powerful Curation and Editorial Tools • Native Social Ads
  3. 3. RebelMouse Case Studies
  4. 4. A Real Time, Turn Key Publishing Platform • Social Publishing Platform – add a social layer to your CMS • Aggregate and curate social content and original content in a highly visual way • Embed easily - no tech/design resources required. • Ignite your social media team and editorial team. • Mobile web responsive. Android & IOS apps coming soon. • Teaser modules that amplify your social presence. • Monetize better with Sponsored Content units.
  5. 5. Background A Team from HuffPost, CNN, VaynerMedia Founder, Paul Berry was CTO of HuffPost  Ran Product, Design and Engineering  Top 10 Trafficked Site in US Collaboration with Best in the World  Twitter, Facebook, Google  GE, IBM, Johnson and Johnson World Class Team  Team is 30 developers strong  Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost
  6. 6. Board of Directors All-Star Investors & Board (Advisor) John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon Eric Hippeau – Lerer Ventures (Chairman) Ken Lerer – Lerer Ventures Fred Harman – Oak Investment Partners Jordan Levy – Softbank Capital Angel Investors: Venture Investors:
  7. 7. Top Publishers & Editors Love RebelMouse!
  8. 8. And so do awesome brands, TV & sports teams!
  9. 9. Visual, Social Experiences for Brands
  10. 10. Visual, Social Experiences for Brands #Protip: Use RebelMouse for brand contests
  11. 11. Sports Teams Foster Social Hub For Fans
  12. 12. Engaging Experiences for Social TV
  13. 13. Engaging Experiences for Social TV #Protip: Freeze a call to action in the main splash!
  14. 14. Social TV & Exclusive Access
  15. 15. Capture The Conversation On Your Website #Protip: Post a teaser on your front page
  16. 16. Highlight & Keep Your Best Content
  17. 17. Embed RebelMouse Anywhere! • Embed code (a single line of code!) adapts in any CMS, which allows you to easily add RebelMouse to any website. • Add RebelMouse embeds to any Tumblr page, Wordpress page or Facebook tab. • Grab the embed code right on RebelMouse . • Power a full domain for any campaign. Examples: ESPNnext2013.com ESPNPreDraft.com
  18. 18. Increase Engagement, Recirculation & Track Performance “Time spent is TWICE site Average [for RebelMouse page on his site]” -Markus Stolz (@elloinos) “Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse” - Full post at http://rbl.ms/LANG Analytics Available on RebelMouse • Stats per Post • Google Analytics Integration – for all powered sites • XRS Tracking for shared content across RebelMouse and in embeds
  19. 19. Use Cases: Solutions to Core Problems • Updating websites with fresh content can be time- consuming and costly • Integrating social is often done with clumsy widgets • Custom sponsorships can be extra, extra tricky to integrate to an existing website CMS
  20. 20. Easily Customizable • Several layouts to select • Add a custom theme • Easily adjust CSS so embed matches your site’s look and feel • Add custom fonts #Protip: Use larger Modules on Visually strong pages
  21. 21. Create Teaser Modules • Easily create sidebar modules to showcase social content • Generate code via Embed tab
  22. 22. Rebel Alerts: Email Made Easy • Daily emails of any RebelMouse page activity • Encourage people to subscribe • Integrate MailChimp to manage subscription list, subject line and content • Other email newsletter enhancements and vendor integration coming soon!
  23. 23. Where My Money At??
  24. 24. Online Ads These Days… THE PROBLEM: Traditional ad campaigns can take months to plan. Then you sit and wait. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
  25. 25. Welcome, RebelAds • RebelAds offer a significant change to traditional advertising online. • In buzzword-y jargon, RebelAds = real-time, native, social ads. • Purpose: Reach the right person at the right time and deliver a clear message • Turn your social content into real-time ads, powered by your RebelMouse page • Circulate RebelAds with top publishers
  26. 26. These Ads Can Run in Premium Placements Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
  27. 27. Early Example: RebelAd on USA Turning social content into ads allows for a better experience than seeing the same ads over and over for months:
  28. 28. First Steps • Sign up for a RebelMouse page, and start experimenting. • Add all of your social feeds via the CONTENT & FEEDS tab under the Dashboard. Move posts around, freeze your favorite posts above the fold. Experiment with the Design tab. Make the site your own! • Integrate RebelMouse on your brand page • Options: Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain Consider Powering Your Site • Remove some RebelMouse branding • Google Analytics • TypeKit integration • MailChimp integration coming shortly • $9.99 a month
  29. 29. Questions? Contact: early@rebelmouse.com @RebelMouse

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